À la Carte Sponsorships

À la Carte Sponsorships

In addition to packaged sponsorships, LeadingAge offers a wide variety of individual sponsorships available before the show and onsite. You must be an exhibitor to participate in an à la carte sponsorship. For full benefits and pricing, you can reach out to the LeadingAge Sales team at [email protected]

Interested in a packaged sponsorship? View the sponsorship opportunities and benefits here.

  • Attendee Experiences


    Duty Free Film Screening

    Monday, October 25, 4:30 p.m. - 6:00 p.m. 

    Ageism and financial insecurity in America are pervasive. Older adults are often invisible in their communities, workplaces, and, sometimes, within their own families. An estimated 25 million won't have enough money to get through retirement age. Duty Free, a documentary featuring a mother and her adult son, examines ageism, the care crisis, and economic insecurity in America. Join us for a screening and then stay to participate in a Q+A session with the director and the film’s stars. If you’d like to show the film in your community, be sure to attend and learn more about becoming a screening site.

    Sponsor Features: Branding on signage and promotional materials associated with this event.  Opportunity to introduce Film Director from stage prior to Q/A after film.

    End Ageism 5K Race/Walk

    Description: What could be more inspiring than starting your Annual Meeting experience with a run/walk in a beautiful area of Atlanta? Members will join a few hundred of their colleagues in this healthy start to their week of experiences. Date and location to be determined.

    Sponsor Features: Branding on all marketing materials, race credentials and t-shirts.

    FAQ Chalk Walls (forward-agile Questions) 

    Ponder these questions to help you move forward. Jot down your answers on our chalk walls located throughout the convention center and inspire others to do the same.

    • What do you need to learn, unlearn? 
    • How do you live a life of hope over fear?
    • How do you help the future?
    • Why surround yourself with kind thoughtful people?
    • What are you most hopeful for? 

    Sponsor Features: Branding on signage and promotion materials.


    FORWARD Service Project - SOLD

    Description: Members pack donated art supplies on behalf of residents of affordable housing communities in Georgia. These communities have little or no funding for art programs. Participation in art helps ease anxiety and stimulate memory in older adults, particularly people living with dementia. Associate your brand with doing the right thing for the people who need it most.

    Sponsor Features: Branding on bright colored art supply packing table, opportunity to present donations to senior housing organization with LeadingAge leadership and verbal recognition from the general session stage.

    Inclusion Night 

    This event honors those who have paved the way for diversity and inclusion in aging services and celebrates the work our members do every day providing LGBT-inclusive high-quality supports and services for all. There are different donor levels available for this event

    SUPPORTING Donor: Listing on the Inclusion Celebration event signage.

    CHAMPION Donor: Listing on the Inclusion Celebration event signage. Name and logo on the invitation. Inclusion Reception verbal acknowledgment.

    EVENT EXPERIENCE Donor: Listing on the Inclusion Celebration event signage. Branding on the invitation. Inclusion Reception verbal recognition.

    Keynotes & Keynote Walk-In Entertainment – (3 Available)

    Description: LeadingAge will offer three (3) Keynote sessions available for sponsorship. All three keynotes will feature live high caliber walk-in entertainment. 

    Sponsor Features: Intro of speaker from stage and ability to show a 2-minute video about your company.


    leadingage learning LIVING ROOM

    Description:  How do we shift our organizations from surviving the last year to thriving in the next?  In this high-energy sharing space members will engage in facilitated face-to-face conversations around the most pressing challenges and opportunities facing aging services organizations today.

    Sponsor Feature:  Branding on all marketing components and physical area.


    Saturday, October 23 - Friday, October 29
    Centennial Olympic Park, West Lawn

    “No work is insignificant. All labor that uplifts humanity has dignity and importance.” Dr. Martin Luther King, Jr. 

    LeadingAge will debut a public art exhibit celebrating the significant contribution of care workers. The installation will capture the joys and sacrifices of aging services professionals and their invaluable role in enriching the health and dignity of older adults.

    Benefits Include: Name and Logo on Signage and ability to make remarks during ribbon-cutting date/time to be determined.


    Monday, October 25 and Tuesday, October 26

    Pop into one of these provider-led networking meetings offered on Monday and Tuesday afternoon featuring new topics each day.  Huddles are as follows:

    • [email protected]
    • Nursing Homes
    • PACE 
    • PLUS Medicaid HCBS 
    • Affordable Housing
    • Assisted Living
    • Single Site Life Plan Communities
    • Life Plan Communities
    • Quality and Risk Management 
    • PLUS SNPs 
    • Hospice and Home Health
    • Global Ageing Network
    • Finance Professionals
    • Marketing Professionals
    • Next Gen Professionals
    • Governance/Trustees
    • Residents/Elders
    • Facility Managers
    • LGBTQ+ 
    • Technology
    • HR Professionals


    Student Program @ LeadingAge

    Description:The LeadingAge Student Program @ LeadingAge is open to current students or recent graduates that might be interested in the field of aging services.   By participating in the student program, students will network with executives, meet other students and receive unlimited access to all of the conference offerings.

    Sponsor BenefitsBranding on event materials (including Student Union space).  Opportunity to deliver remarks at the Leaders in Residence event.  Design and conduct an “Office Hours” session for students.


    Student Union 

    Description: A place for students attending the Annual Meeting to gather and share what they learned during their LeadingAge experience. The area is centrally located outside the EXPO and has comfortable seating and power to charge devices.

    Sponsor Features: Branding on signage. Opportunity to help shape student union activities and offerings.


    Sunday, October 24, 11:00 a.m. -1:00 p.m.

    It’s been a long 18 months apart and it’s time to reconnect with one another to share laughter, swap stories, and be together at our inaugural opening event. Let’s kick off LeadingAge 2021 in the Atlanta sunshine with food trucks, friends, and the sweet sounds of musician Eric Dodd. And the most important ingredient of all? YOU.

    Sponsor Features: Branding on signage and all promotional materials associated with this event.  Opportunity to thank entertainment and welcome attendees from the stage.

  • Brand Awareness

    Attendee Reminder E-mail - SOLD

    Description: Must-read information for all conference attendees to ensure they arrive in Atlanta ready to learn and network. Sent to each registrant one week before Annual Meeting.

    Sponsor Features: Sponsor’s banner ad and a 40-word listing of what is going on at your booth written in the form of an announcement of an event feature.



    Daily Java

    Description: Host complimentary coffee each day at a high-profile location(s) in the convention center.

    Sponsor Features: Branding in area and on marketing materials.




    Description: Annual Meeting is a place to make new friends. At this innovative new offering, members can get help finding the best places to dine and if they are attending Annual Meeting alone, can work with a concierge on getting matched with new friends to have dinner with. Located in the registration area.

    Sponsor Features: Branding in area and on marketing materials.


    Mobile App

    Description: Serves at the main information source to navigate the Annual Meeting and includes all conference information.

    Sponsor Features: Banner advertisement with URL link to sponsor’s website. Ability to send 3 in-app messages throughout conference.




    Registration Area  - SOLD

    Description: The most visited area of the convention. A place to celebrate the value of membership and pick up your credentials.

    Sponsor Features: Branding in area.


    Transportation - SOLD

    Description: With hotels in various distances from the convention center, LeadingAge is offering several transportation options, such as shuttle buses, Lyft or Uber discounts and walking directions.

    Sponsor Features: Branding on all schedules, logistical information and walking instructions; opportunity to show videos on the shuttle bus TV’s.


    water stations

    Description: Host complimentary water station each day at a high-profile location(s) in the convention center.

    Sponsor Features: Branding in area.



    Wi-Fi in the Convention Center 

    Description: Sponsor identified with Wi-Fi service used by many attendees.

    Sponsor Features: Signage and other reminders about the Wi-Fi service throughout convention center. Verbal recognition from the General Session stage.

  • Inside the EXPO

    Eating Outside the Box Lunches (2 Available)

    Description: Each day we deliver a restaurant caliber lunch to LeadingAge members. Work with LeadingAge on ideas to make this the best part of a member’s day so it is not just delicious, but an experience.
    Sponsor Feature: Opportunity to help shape the experience including décor and branding on all lunch communication and entrance units.

    • Monday: Lunch served in the EXPO
    • Tuesday: Lunch served in the EXPO
    • Wednesday: Brunch served in EXPO hall


    EXPO Live Music Stage 

    Description: Hottest music acts in Atlanta attract and entertain attendees in EXPO.

    Sponsor Feature: Branding and verbal recognition. 



    Wellness Zones

    Description: Five (5) interactive 20x30 foot center aisle areas along the Expo floor that are experiential and educate members on the five most powerful things you can do to support cognitive well-being.

    • Move
    • Discover
    • Relax
    • Nourish
    • Connect - SOLD

    Sponsor Feature: Branding in the area and on printed zone materials.