Speakers

Speakers

Marvell Adams Jr.
COO, The Kendal Corporation
29-E. How to Start Talking about Diversity, Equity, and Inclusion
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

29-E. How to Start Talking about Diversity, Equity, and Inclusion

Every LeadingAge member organization should be exploring issues of diversity, equity, and inclusion (DEI), given the growing diversity of the older population, the prevalence of minorities in the workforce, and the general lack of diversity among residents. However, many of us feel ill-equipped to start DEI conversations or initiatives. Leaders at four member organizations will share practical suggestions for engaging employees, residents, and board members in conversations and actions to help your organization build a more diverse and inclusive culture. The panel will also identify some of the obstacles you may encounter along the way.

83-G. Managing Mobility: Transportation, Health, and Quality of Life
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

83-G. Managing Mobility: Transportation, Health, and Quality of Life

Access to reliable transportation is key to health and quality of life for a community’s older residents, family caregivers, staff members, and volunteers. Representatives of Kendal at Oberlin will be joined by a recognized transportation expert to help you assess your community’s transportation needs and take a holistic approach to managing mobility. Presenters will review innovative models for managing transportation services, including older driver safety initiatives, ride-hailing and car-sharing options, travel training, and initiatives to support family caregivers transporting loved ones. Participants will take home replicable strategies for reducing transportation and mobility barriers while addressing liability concerns.

Collette Adamsen
Director, National Resource Center on Native American Aging, University of North Dakota, Center for Rural Health, School of Medicine and Health Sciences
77-D. Building Better Programs Through Data: Lessons from Title VI
Monday, October 25, 2021
3:00 - 4:00 p.m.

77-D. Building Better Programs Through Data: Lessons from Title VI

Title VI of the Older Americans Act provides funding for nutrition and supportive services programs for 400 federally recognized American Indians, Alaskan Natives, and Native Hawaiians communities. A senior analysist at the Administration for Community Living (ACL) and two researchers will describe a five-year evaluation of the Title VI program and describe how ACL engaged and empowered local grantees to use data and evaluation to improve services. Participants will learn how to follow ACL’s example in harnessing the power of data to support and guide programming, communicate with stakeholders, strengthen funding streams, and engage their own staff.

Andrew Alden
Senior Associate / Senior Project Designer, AG Architecture
21-G. Designing Spaces that Promote Engagement
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

21-G. Designing Spaces that Promote Engagement

Well-designed amenity spaces can encourage activity and engagement in senior living. But pandemic-related restrictions on use of those spaces exacerbated social isolation and loneliness, and made it more difficult to maintain a sense of camaraderie among residents. Two architects and a senior living manager will discuss strategies for assessing and modifying your community’s sensory attributes to enhance feelings of home and a sense of belonging. They will share master planning and building design solutions that support safe gatherings, offer strategies for aligning operational decisions with the design of the physical environment, and impart planning and design concepts that promote engagement.

Dana Anders
Principal, CLA
71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?
Sunday, October 24, 2021
3:00 - 4:00 p.m.

71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?

The average resident will live in a life plan community for 12 years. That means decisions made this year can have repercussions a decade from now. For this reason, life plan community decision-makers must pay close attention to the long-term implications of short-term decisions. Two operational advisers and two life plan community leaders will explore 10 decisions that looked good when they are first implemented but turned out to be mistakes. Presenters will share principles to help boards and team members balance short-term and long-term needs, and will review examples of good decision-making for sales, marketing, pricing, and campus needs.

Kent Anderson
CEO/President, FACHE, Ohio's Hospice
1-A. Accelerating Technology Innovation after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

1-A. Accelerating Technology Innovation after COVID

COVID-19 accelerated the adoption of technology designed to help aging services providers navigate the pandemic. The high rate of technology adoption, spending, and innovation will continue after the pandemic, but we’ll see a shift to advanced technologies designed to address our greatest needs while maximizing current solutions. A multisite aging services organization and a hospice provider will join leading experts to explore research on technology adoption and spending and to provide insights into the potential role telehealth, artificial intelligence, resident engagement solutions, and workforce technologies can play in transforming future models of care and ways of doing business.

9/15 Lisa McK informed that Tom Meyers will not speak. Jenny Poth will sub.

Kevin Anderson
President & CEO, Wesley
98-F. Bringing a Montessori Preschool to Senior Living
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

98-F. Bringing a Montessori Preschool to Senior Living

Intergenerational programs have been shown to offer myriad benefits to both young and old participants. That’s been the case at Wesley, a LeadingAge member in Des Moines, WA, which collaborated with Bezos Academy, a tuition-free, Montessori-inspired preschool organization dedicated to educating underserved children. Representatives from both organizations will be on hand to explain how they established the first Bezos Academy preschool on the Wesley campus, and how other LeadingAge members could do the same. Review the program’s objectives, the benefits it offers to Wesley residents, how it was funded, and how it helped Wesley advance its social accountability program.

Julie Apold
VP of Quality and Performance Excellence, LeadingAge Minnesota
115-B. Rapid Evaluation Teams: Supporting Caregivers and Recipients
Sunday, October 24, 2021
4:30 - 5:30 p.m.

115-B. Rapid Evaluation Teams: Supporting Caregivers and Recipients

How can senior living organizations ensure that emergency situations—like an unresponsive resident/client—are met with appropriate, coordinated responses from care teams? LeadingAge Minnesota answered this question by developing the Rapid Evaluation Team (RET) process, a proactive response system that helps team members assess and intervene before a situation becomes an emergency. Presenters will explain how to implement an effective RET that reduces unplanned hospitalizations, improves health outcomes, and bolsters caregiver confidence. Equip yourself with tools to strengthen your organization’s response processes, and hear from a director of nursing who successfully implemented a RET within her organization.

126-H. How to Ensure Safe Care for Seniors
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

126-H. How to Ensure Safe Care for Seniors

Most instances of maltreatment analyzed by LeadingAge Minnesota in 2017 involved human error, risky behavior, and organizational system issues—not purposeful or reckless staff behavior. Based on these findings, LeadingAge Minnesota launched Safe Care for Seniors, which promotes key actions to improve quality and safety outcomes in care settings. A LeadingAge Minnesota executive and a patient safety expert will describe Safe Care for Seniors; explain the difference between workplace, at-risk, and reckless behaviors; and offer tips on how you can address each type. Discover how your organization can implement a culture of safety that supports staff while preventing adverse events.

Deb Arbogast
Administrator, Medicine Wheel Village
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Louise Aronson
Professor of Medicine, University of California San Francisco
16-C. Challenge, Change, and Contemplation: The Future of Senior Living
Monday, October 25, 2021
8:00 - 9:00 a.m.

16-C. Challenge, Change, and Contemplation: The Future of Senior Living

As the COVID-19 threat begins to recede, providers of aging services must start defining the future of their communities and our field. Dr. Louise Aronson, author of Elderhood: Redefining Aging, Transforming Medicine, Reimagining Life, will join this panel of experts to offer thoughts about what organizations, providers, and communities can do to “futureproof” our field. Topics will include the future viability of assisted living and nursing homes, the need to address medical and social needs of older adults, and the significant business opportunities related to older adults, including the opportunity to meet the needs of underserved and marginalized individuals.

Beverly Asper
Director, Baker Tilly
13-A. Reaching the Middle Market: A Step-by-Step Guide
Sunday, October 24, 2021
3:00 - 4:00 p.m.

13-A. Reaching the Middle Market: A Step-by-Step Guide

Landis Communities, a traditional life plan community in Lititz, PA, expanded its mission in 2013 to serve middle-income older adults looking for affordable housing options. Representatives from the organization will describe how they set out to create stand-alone communities that would take advantage of existing adjacent amenities and minimize the need to construct traditional common spaces. Follow along as presenters outline the steps involved in evaluating the market for affordable housing, building relationships with local partners and city planners, addressing challenges involved in urban community planning, using building design to reduce costs and maximize efficiencies, and identifying innovative financing solutions.

Christopher Attaya
VP of Product Strategy, Strategic Healthcare Programs, LLC
76-C. Lessons from the Home Health Value Based Purchasing Pilot
Monday, October 25, 2021
8:00 - 9:00 a.m.

76-C. Lessons from the Home Health Value Based Purchasing Pilot

The five-year Home Health Value Based Purchasing (HHVBP) pilot, conducted in nine states, has proven to be successful in improving quality and managing cost of care for home health clients. An expansion of the HHVBP initiative has been approved by the U.S. Department of Health and Human Services and could start in 2022. Presenters will identify the results of and lessons learned from the HHVBP pilot, identify key steps organizations can take to prepare for the HHVBP expansion, and explain how paying for value based purchasing can increase your organization’s revenue and help you manage costs.

Josh Bagley
Administrator, Goodwin House Alexandria
81-F. Using PDPM to Thrive During and Beyond the Pandemic
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

81-F. Using PDPM to Thrive During and Beyond the Pandemic

Many providers of aging services are struggling just to stay afloat, given increased costs and census loss associated with the COVID-19 pandemic. Successful skilled nursing facilities have improved their bottom line during 2020 and 2021 by implementing strategies to increase accuracy of Patient Driven Payment Model (PDPM) rates. A health consultant and self-described “PDPM nerd” will help you understand how your organization can use these strategies to improve reimbursement, increase census, configure electronic medical records to drive accurate PDPM rates, streamline workflow for administrative and frontline staff, and meet the ongoing needs of your community.

Ginna Baik
Senior Business Development Manager for Senior Living, Amazon
3-B. The Digital Divide: Achieving Inclusion and Equity for All
Sunday, October 24, 2021
4:30 - 5:30 p.m.

3-B. The Digital Divide: Achieving Inclusion and Equity for All

Research shows that 22 million older adults lack access to broadband internet at home, and that digital disengagement is associated with an older person’s race, disability, health status, educational attainment, immigration, rural residence, and income. Delve into the causes of the digital divide and explore the policy, funding, connectivity, and technology issues that must be addressed before we can achieve digital inclusion and equity for older adults. Hear more about research, best practices, and strategies for increasing, scaling, and sustaining digital access for older adults living in a variety of settings.

Carol Barbour
President & CEO, Friends Life Care
73-B. Using a Predictive Model to Transform Your Life Plan Community
Sunday, October 24, 2021
4:30 - 5:30 p.m.

73-B. Using a Predictive Model to Transform Your Life Plan Community

How can life plan communities promote healthy lifestyles and reduce health care utilization among their members? Continuing Care at Home (CCaH) programs can offer some direction. Hear the story of a CCaH provider that used a predictive model to identify the interventions that are most effective in delaying the need for higher levels of care, and the individuals who are most likely to benefit from those interventions. Participants will receive a detailed road map for using assessment tools, interventions, and metrics to enhance and tailor existing health and wellness programs while improving market position based on reduced health care utilization.

Jenna Barkeim
Registered Nurse/CNA Training Instructor, Benedictine Living Community - Winona
123-F. Virtual Reality: Changing the Way Caregivers Learn
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

123-F. Virtual Reality: Changing the Way Caregivers Learn

Try out virtual reality (VR) technology and experience first-hand how VR can accelerate caregiver education and lead to a deeper understanding of aging and older adults. A VR expert will share how virtual reality is being used to develop cutting-edge training programs that conserve resources and promote employee satisfaction. Session attendees will experience the full VR training framework, which involves reflecting on your experience working with elders living with dementia and then stepping into the shoes of an older adult to experience first-hand what it feels like to encounter and attempt to cope with sensory, language processing, and language expression challenges.

Anne Basting
Creative Lead Strategist and Founder, TimeSlips, TimeSlips
91-C. Creative Engagement in Congregate Settings
Monday, October 25, 2021
8:00 - 9:00 a.m.

91-C. Creative Engagement in Congregate Settings

A partnership between LeadingAge and TimeSlips, an international network of artists and caregivers committed to bringing joy to late life, yielded inspiring stories of intergenerational connections. Through that partnership, Timeslips worked with university faculty, administrators, and students across the country to train more than 125 students in creative engagement techniques that brought new communication tools and a feeling of connection to student and elder participants alike, even during the COVID-19 pandemic. Discover how undergraduate students connected with elders in senior living communities, and hear about lessons learned, successes achieved, and what happens when everything you have planned has to pivot.

Francis Battisti
Principal, Battisti Managment Affiliates
39-D. Using Appreciative Inquiry to Reinvent Your Organization
Monday, October 25, 2021
3:00 - 4:00 p.m.

39-D. Using Appreciative Inquiry to Reinvent Your Organization

Senior living communities emerging from the COVID-19 pandemic are confronted with a conundrum: Do they go back to old thinking and practices or do they use the lessons learned during the pandemic to reinvent themselves? This session will introduce attendees to the Appreciative Inquiry (AI) model and how it can help senior living communities focus on their positive, life-giving aspects and put changes into place that heighten their energy, sharpen their focus, and inspire their creative actions. Participants will explore how the AI process can drive employee-driven improvement, ensure post-pandemic growth, enrich resident-family relationships, and improve service delivery methods.

Nancy Beard
Foundation President, EveryAge
46-A. Create a Plan for Your Planned Giving Program
Sunday, October 24, 2021
3:00 - 4:00 p.m.

46-A. Create a Plan for Your Planned Giving Program

Join this fun, informative, and interactive session to learn all you need to know about starting or improving your organization’s planned giving program. Delve into how United Church Homes and Services in Newton, SC, engaged a diverse team and followed a strategic process to gain 146 new legacy donors in nine years with only two full-time development team members. Get help as you create your own plan to identify and connect with legacy prospects, tell the story of why your work is worthy of a legacy gift, and engage your donors after legacy gifts are secured.

Katie Beaver
Account Director, Creating Results, Inc.
69-G. Milestone-Based Planning: Maximizing Results in Troubled Times
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

69-G. Milestone-Based Planning: Maximizing Results in Troubled Times

External market instability—whether it is brought on by a pandemic or a community repositioning—can affect your organization’s ability to achieve occupancy, revenue, and growth goals. Aging services professionals can quickly and effectively respond to such market volatility by carrying out milestone-based planning. Let marketing and sales experts introduce you to milestone-based planning, and hear how Phoebe Ministries, a Pennsylvania-based senior living system, successfully navigated the COVID-19 pandemic using this approach. Walk through steps for developing and implementing milestone-based planning approaches in marketing and sales that will help you maximize results while weathering revenue and resource shortages.

Dorothea Bell
Executive Vice President of Human Resources, Wartburg
27-D. DEI Efforts in States and Communities
Monday, October 25, 2021
3:00 - 4:00 p.m.

27-D. DEI Efforts in States and Communities

During Summer 2021, LeadingAge member organizations participated in the Summer Enrichment Program, a 10-week immersive internship that offered undergraduate and graduate students of color the opportunity to obtain real-world experience in aging services organizations. This session, designed to highlight efforts to increase diversity, equity, and inclusion (DEI) in the field of aging services, will feature LeadingAge members who participated in the Summer Enrichment Program and in other DEI efforts at the state and community levels. Presenters will describe DEI activities that session participants can replicate in their own states and communities.

Susan Bender
Director of Education, Keswick Community Health
12-H. Leveraging Technology to Build Community During COVID
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

12-H. Leveraging Technology to Build Community During COVID

Even though older adults were separated from each other during the COVID-19 pandemic, providers of aging services found innovative ways to ensure that residents and clients maintained social connections and reduced social isolation. Baltimore-based Keswick Community Health will share how it retrained campus staff, upgraded technology, and worked with local organizations to help at-risk older adults with low incomes engage with others. Gain insight into effective ways to promote technology utilization among older adults in urban settings by utilizing virtual and socially distanced environments. Discover how working with community partners can help you expand outreach to underserved older populations.

Meredith Benedict
Senior Manager, Dixon Hughes Goodman LLP
35-B. Good Governance: What Influences Success?
Sunday, October 24, 2021
4:30 - 5:30 p.m.

35-B. Good Governance: What Influences Success?

Retired LeadingAge CEO Larry Minnix will share best practices in successful senior living governance and top influencers of success for nonprofit boards of directors. Two accounting experts and a seasoned life plan community CEO will join the panel to discuss the need for boards to examine their structures, compositions, and practices on an ongoing basis, and to make needed changes based on that assessment. Presenters will explore ways boards can mitigate risk, exercise fiscal responsibility, and establish a strategic planning initiative to carry their organizations into the future, even in this post-pandemic period of high risk and uncertainty.

Rocky Berg
Principal, three
15-B. Engaging Stakeholders in a Community Expansion
Sunday, October 24, 2021
4:30 - 5:30 p.m.

15-B. Engaging Stakeholders in a Community Expansion

When Harbor’s Edge in Norfolk, VA, undertook a vertical expansion of its urban campus, it engaged a variety of stakeholders in a participatory planning process that generated excitement and influenced the design. Urban planner and Harbor’s Edge resident Ray Gindroz will be joined by an architect, designer, and construction expert to describe how their high-rise, waterfront life plan community engaged stakeholders, how the design evolved in response to stakeholder feedback, and how this approach generated and maintained excitement about the project well into construction. The team will share lessons that can be applied to any building or expansion project.

Evon Bergey
Vice President of Community Initiatives, Landis Communities
13-A. Reaching the Middle Market: A Step-by-Step Guide
Sunday, October 24, 2021
3:00 - 4:00 p.m.

13-A. Reaching the Middle Market: A Step-by-Step Guide

Landis Communities, a traditional life plan community in Lititz, PA, expanded its mission in 2013 to serve middle-income older adults looking for affordable housing options. Representatives from the organization will describe how they set out to create stand-alone communities that would take advantage of existing adjacent amenities and minimize the need to construct traditional common spaces. Follow along as presenters outline the steps involved in evaluating the market for affordable housing, building relationships with local partners and city planners, addressing challenges involved in urban community planning, using building design to reduce costs and maximize efficiencies, and identifying innovative financing solutions.

Moriah Bernhardt
Sr. Director of Programs, Christian Living Communities
101-H. Debunking the Myths about Resident-Directed Communities
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

101-H. Debunking the Myths about Resident-Directed Communities

Resident-directed communities are too often portrayed as complicated and something to be feared. An administrator and a resident at Christian Living Communities in Englewood, CO, will debunk those myths by offering a clear explanation of what resident-directed communities entail and how they benefit team members and residents alike. Participants will discover how the attitudes and practices of resident-directed communities instill a healthy balance of giving and receiving in residents; offer residents a sense of empowerment as active, valued, and fulfilled citizens; and enhance innovation and participation. Presenters will provide simple tools for initiating a resident-directed culture in your community.

Jim Bettendorf
President & CEO, Vista Prairie Communities
44-H. How Boards Help Create Healthy and Ethical Organizations
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

44-H. How Boards Help Create Healthy and Ethical Organizations

Nonprofit senior living organizations need strong governance so they can address the realities of today’s complex and changing service environment and remain competitive and relevant in the face of disruption, innovation, and risk. Presenters will share best practices for creating a healthy and ethical organization that has a clear mission, aligned strategies, managed risk, and strong controls. Attendees will walk away with a better understanding of board members’ oversight role as independent directors and champions for integrity and ethics. You’ll recognize how enhancing governance capability and outcomes can enhance your organization’s current and future health, reputation, and competitive success.

Jerry Billman
Business Development Officer, Vigil Health Solutions Inc.
6-E. Should Your Team Members Carry Smart Devices?
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

6-E. Should Your Team Members Carry Smart Devices?

Handheld, Wi-Fi-enabled devices can help your administrative and care team members access a growing number of cloud-based technology systems. But how will you ensure that team members use those devices for their intended purposes, care for them properly, and reap all the benefits these devices promise? Get answers from Baptist Community Services in Amarillo, TX, which adopted handheld devices for use with its electronic health records, nurse call, and resident monitoring systems. Decide if hand-held devices are right for you; explore the challenges involved in planning, setup, and implementation; and hear tips for successful adoption.

Juliana Bilowich
Director, Housing Operations & Policy, LeadingAge
79-E. Service Coordinators: A Lifeline for Older Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

79-E. Service Coordinators: A Lifeline for Older Residents

Service coordinators play a key role in supporting older residents of affordable senior housing communities. Many affordable housing organizations are interested in enhancing their service coordinators' capacity to assist residents who are facing increasing and increasingly complex social and health challenges. A panel of advocates, researchers, and providers will update you on the policy landscape for service coordinators in affordable senior housing communities and discuss potential models and partnerships for strengthening and expanding the support that service coordinators can provide to older residents.

86-H. Preserving Affordable Senior Housing: Is RAD Right for You?
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

86-H. Preserving Affordable Senior Housing: Is RAD Right for You?

Housing communities that have Project Rental Assistance Contracts (PRAC) and participate in the Section 202 Supportive Housing for the Elderly Program are newly authorized to participate in the Rental Assistance Demonstration (RAD) at the U.S. Department of Housing and Urban Development (HUD). Converting to long-term, project-based Section 8 contracts through RAD can help these housing providers recapitalize and preserve their affordable communities. Is RAD right for you? This session will pull back the curtain on how PRAC conversion deals work, how to best position your property before conversion, and how to leverage HUD as your partner along the way.

102-A. HUD Physical Inspection Standards after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

102-A. HUD Physical Inspection Standards after COVID

The U.S. Department of Housing and Urban Development (HUD) spent four years moving toward new National Standards for the Physical Inspection of Real Estate (NSPIRE). These standards emphasize living units and de-emphasize common areas, grounds, and exteriors. Will HUD continue on this path, or design a new approach that is more consistent with the post-pandemic need for continued social distancing? Get updates on new rules for HUD’s Real Estate Assessment Center (REAC), what managers and owners of HUD-financed affordable housing need to know about REAC's return to operations after COVID-19, and the status of HUD's new NSPIRE requirements.

103-B. Affordable Senior Housing Update
Sunday, October 24, 2021
4:30 - 5:30 p.m.

103-B. Affordable Senior Housing Update

A new administration, a new Congress, and a global pandemic have ushered in numerous changes to and proposals for the nation’s affordable senior housing portfolio. This session will explore new and ongoing affordable senior housing opportunities and challenges. LeadingAge team members will offer updates on a range of issues they’re working on with the U.S. Department of Housing and Urban Development (HUD) and on Capitol Hill: funding, inspections, service coordination, as well as production and preservation of affordable housing, including housing financed through the low-income housing tax credit. Get ready for a rapid-fire session on a wide range of issues.

Josh Blackson
VP of Accounting, Corporate Controller, Pacific Retirement Services
61-A. How to Incorporate Actuarial Analyses into Marketing Efforts
Sunday, October 24, 2021
3:00 - 4:00 p.m.

61-A. How to Incorporate Actuarial Analyses into Marketing Efforts

Life plan communities face challenges when setting contract prices and fees that are both marketable to prospective residents and economically feasible for the community. Community executives and an actuary will offer tips for addressing these challenges by using key actuarial measures—including life expectancies, morbidity rates, and withdrawal rates—to set contract pricing. Discover how to use these measures in your marketing campaigns to convey a sense of security to prospective residents, underscore the fee structure’s fairness, and illustrate the community’s long-term financial viability. Discover how accounting and marketing departments can work together to communicate actuarial measures to prospective residents.

James Bodine
Executive Vice President, HJ Sims
33-A. Cultivating Board Innovation and Strategic Thinking
Sunday, October 24, 2021
3:00 - 4:00 p.m.

33-A. Cultivating Board Innovation and Strategic Thinking

Nonprofit senior living management teams expect their boards to be forward-thinking, strategic, and innovative, while instilling these same attributes throughout the organizations they serve. This session will feature tools that boards can use to remain focused on their organization’s mission, respond to unexpected changes, and carry out strategic planning. A provider of aging services and board chair, and representatives of two professional services firms, will define board member responsibilities, outline ways to foster innovation and strategic thinking at the board level, and present strategies to help boards remain effective while adapting to change and disruption.

Bill Bojan
Founder and CEO, Integrated Governance Solutions
44-H. How Boards Help Create Healthy and Ethical Organizations
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

44-H. How Boards Help Create Healthy and Ethical Organizations

Nonprofit senior living organizations need strong governance so they can address the realities of today’s complex and changing service environment and remain competitive and relevant in the face of disruption, innovation, and risk. Presenters will share best practices for creating a healthy and ethical organization that has a clear mission, aligned strategies, managed risk, and strong controls. Attendees will walk away with a better understanding of board members’ oversight role as independent directors and champions for integrity and ethics. You’ll recognize how enhancing governance capability and outcomes can enhance your organization’s current and future health, reputation, and competitive success.

Sue Boyd
Vice President of Clinical Services, Volunteers of America of Minnesota/Wisconsin
84-G. Infection Preventionists in Nursing Homes
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

84-G. Infection Preventionists in Nursing Homes

The coronavirus pandemic focused new attention on the role of infection preventionists—the professionals who make sure nursing home caregivers and care recipients are doing everything necessary to prevent infections in their care settings. This session will present a framework for implementing practices for infection prevention and control in nursing homes. Presenters will identify resources to help support an infection prevention program, and will encourage participants to talk with one another about the challenges nursing homes faced during the pandemic and the strategies they used to prevent the spread of COVID-19.

Meredith Boyle
Senior Vice President, Strategic Initiatives, Mather
89-B. A New Approach to Wellness
Sunday, October 24, 2021
4:30 - 5:30 p.m.

89-B. A New Approach to Wellness

Individuals are diverse in their interests, needs, and experiences—and in their path to wellness. That’s why Mather, a multi-site organization in Evanston, IL., adopted a research-based approach to wellness using a person-centric model which fosters autonomy, achievement, and affiliation while recognizing that wellness looks different to each person. Presenters will describe the model and how it can be implemented in senior living communities, explore how the model embraces a whole-person philosophy through the lens of the individual, and outline the many factors—including emotional health, intellectual stimulation, environment, social engagement, and spirituality—that contribute to quality of life.

Sharon Brooks
Chief Marketing Officer, 2Life Communities
47-B. From Care to Engagement: A New Value Proposition
Sunday, October 24, 2021
4:30 - 5:30 p.m.

47-B. From Care to Engagement: A New Value Proposition

2Life Communities, an affordable housing organization in Boston, MA, and Williamsburg Landing, a life plan community in Williamsburg, VA, have both embraced a new engagement model focused on elevating residents’ purpose, creating meaningful social connections, and enhancing wellness through more intentional coordination and navigation. Listen as executives from both organizations describe studies documenting the importance of purpose, social connection, and wellness coordination for longevity and happiness; discuss the obstacles that keep senior living organizations from adopting this new value proposition; and share tools and strategies they used to pivot their organizations from a care model to an engagement model.

Jerry Brown
Senior Director Covia Affordable Communities, Front Porch
26-C. Best Practices for Welcoming LGBTQ+ Older Adults
Monday, October 25, 2021
8:00 - 9:00 a.m.

26-C. Best Practices for Welcoming LGBTQ+ Older Adults

Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) older adults ask themselves several questions when seeking residential living options: Will I be welcomed? Will I have to go back in the closet? Will I receive equal treatment? This session will present best practices, policies, and procedures to help senior living communities create a welcoming environment for LGBTQ+ older adults and alleviate their fear and apprehension. Presenters will introduce the Long-Term Care Equality Index (LEI), a tool for creating a network of LGBTQ+-welcoming communities; share the experiences of LeadingAge members participating in the LEI; and help attendees assess their community’s LGBTQ+ inclusivity.

Melissa Brown
Chief Operating Officer, Gravity Healthcare Consulting
81-F. Using PDPM to Thrive During and Beyond the Pandemic
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

81-F. Using PDPM to Thrive During and Beyond the Pandemic

Many providers of aging services are struggling just to stay afloat, given increased costs and census loss associated with the COVID-19 pandemic. Successful skilled nursing facilities have improved their bottom line during 2020 and 2021 by implementing strategies to increase accuracy of Patient Driven Payment Model (PDPM) rates. A health consultant and self-described “PDPM nerd” will help you understand how your organization can use these strategies to improve reimbursement, increase census, configure electronic medical records to drive accurate PDPM rates, streamline workflow for administrative and frontline staff, and meet the ongoing needs of your community.

Cheryl Browne
Creative Brand Manager, W.M. Jordan Company
15-B. Engaging Stakeholders in a Community Expansion
Sunday, October 24, 2021
4:30 - 5:30 p.m.

15-B. Engaging Stakeholders in a Community Expansion

When Harbor’s Edge in Norfolk, VA, undertook a vertical expansion of its urban campus, it engaged a variety of stakeholders in a participatory planning process that generated excitement and influenced the design. Urban planner and Harbor’s Edge resident Ray Gindroz will be joined by an architect, designer, and construction expert to describe how their high-rise, waterfront life plan community engaged stakeholders, how the design evolved in response to stakeholder feedback, and how this approach generated and maintained excitement about the project well into construction. The team will share lessons that can be applied to any building or expansion project.

Natasha Bryant
Managing Director/Senior Research Associate, LTSS Center, LeadingAge
24-B. Promoting Diversity in Aging Services
Sunday, October 24, 2021
4:30 - 5:30 p.m.

24-B. Promoting Diversity in Aging Services

In early 2021, LeadingAge researchers surveyed LeadingAge members to learn about their diversity, equity, and inclusion (DEI) initiatives, metrics, challenges, benefits, and planned activities. This session will share findings from that survey and consider the DEI journey from the provider and leader perspectives. Presenters will examine the importance of partnerships in helping organizations recruit diverse talent, and will describe a proposed collaboration between LeadingAge and UNCF designed to raise awareness of career opportunities in aging services among students of Historically Black Colleges and Universities and other minority-serving institutions, and create a diverse pool of candidates for mid-level and C-suite positions.

113-A. How Paying a Living Wage Benefits Everyone
Sunday, October 24, 2021
3:00 - 4:00 p.m.

113-A. How Paying a Living Wage Benefits Everyone

America’s 3.5 million direct care professionals play a critical role in supporting older adults and people with disabilities. However, these caregivers are not valued and often struggle with economic insecurity. This session will highlight a new LeadingAge study documenting the benefits that paying professional caregivers a living wage would yield for caregivers, providers, care recipients, and local economies. Hear about the living wage journey one LeadingAge member has embarked upon and how federal action could help build a strong, direct care workforce. Review a LeadingAge blueprint that spurred a national conversation about the need to support and grow the direct care workforce.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19

At the height of the coronavirus pandemic, LeadingAge conducted a study to determine how COVID-related work stress and employer supports influenced the decision of professional caregivers in nursing homes to leave their jobs. Session presenters will describe their study, including findings indicating that high levels of stress increase the risk of resignation among care staff, while high-quality communication can lower that risk. Discover the study’s implications for providers, take home lessons about the importance of employer communication and caregiver preparation during any public health crisis, and identify how employers can reduce turnover by addressing employee challenges.

Sheena Bumpas
Certified Nursing Assistant, Wilkins Health & Rehabilitation Community
114-B. Engaging with the New CNA Workforce
Sunday, October 24, 2021
4:30 - 5:30 p.m.

114-B. Engaging with the New CNA Workforce

Certified nursing assistants (CNA) provide an estimated 90% of direct care in the nation’s 15,500 nursing homes. Yet, they are paid relatively low wages and receive few benefits. This session will examine how the pandemic has changed the CNA workforce, now and for the future. Two CNAs will discuss their experiences on the COVID-19 frontlines. The CEO of the National Association of Health Care Assistants will offer insights into what providers can do to connect with CNAs on a deeper level and help them heal after the pandemic, and how providers can recruit and engage with the new CNA workforce.

Lisa Burkhart
Executive Director, Westerwood
85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit

Some nonprofit communities are incorporating principles of “social entrepreneurship” into their culture, structures, and programming to stay competitive and energize their missions. Meet two representatives from nonprofit life plan communities that underwent extraordinary shifts during unprecedented times and overcame bureaucracy, risk-aversion, and “paralysis by analysis” to reinvent themselves. Leveraging these inspiring stories, two marketing professionals and two life plan community leaders will explore key principles of social entrepreneurship and offer lessons to help your organization adopt an entrepreneurial spirit that allows you to maximize success, implement solid branding and repositioning tactics, and engage your board in your success.

Christine Burns
Executive Director, Cypress Living
51-C. A Single-Site’s Transformation into an Integrated System of Services
Monday, October 25, 2021
8:00 - 9:00 a.m.

51-C. A Single-Site’s Transformation into an Integrated System of Services

Cypress Cove, a single-site life plan community in Ft. Myers, FL, has passed up numerous opportunities to affiliate with larger systems since it opened in 1999. Instead, organizational leaders focused on the community’s mission, while adding to its capacity. A suite of services, launched under the brand name “Cypress at Home,” now offers care coordination, medical care, home health, and hospice programs to older adults living at home. Cypress Cove executives and a resident/board member will tell their community’s story while exploring tools to help other single-site life plan communities diversify their services and build an aging services “system.”

Brynn Buskirk
VP, Marketing and External Relations, Phoebe Ministries
69-G. Milestone-Based Planning: Maximizing Results in Troubled Times
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

69-G. Milestone-Based Planning: Maximizing Results in Troubled Times

External market instability—whether it is brought on by a pandemic or a community repositioning—can affect your organization’s ability to achieve occupancy, revenue, and growth goals. Aging services professionals can quickly and effectively respond to such market volatility by carrying out milestone-based planning. Let marketing and sales experts introduce you to milestone-based planning, and hear how Phoebe Ministries, a Pennsylvania-based senior living system, successfully navigated the COVID-19 pandemic using this approach. Walk through steps for developing and implementing milestone-based planning approaches in marketing and sales that will help you maximize results while weathering revenue and resource shortages.

Karen Camacho
Manager, Product Escalations, PointClickCare
82-F. After the Pandemic: Moving Forward by Looking Back
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

82-F. After the Pandemic: Moving Forward by Looking Back

COVID-19 continues to challenge the field of long-term services and supports (LTSS) as providers across the country continue working hard to manage the pandemic. This session will examine how providers have battled the pandemic to date: what worked, what didn’t, and what could be done differently. Presenters will explore how to develop relationships that can help you prevent and manage COVID-19 cases, deliver care in accordance with residents’ wishes, communicate with all stakeholders, and make plans for potential future waves of COVID-19. Take home insights and guidance on how to use lessons from the past to move forward effectively.

117-C. Offering Trauma Informed Care in Your Organization
Monday, October 25, 2021
8:00 - 9:00 a.m.

117-C. Offering Trauma Informed Care in Your Organization

Phase 3 of the Requirements of Participation requires long-term and post-acute care organizations to develop a Trauma-Informed Care (TIC) plan that focuses on understanding, recognizing, and responding to the effects of trauma on residents and team members. TIC helps trauma survivors rebuild a sense of confidence, control, and empowerment. This session will offer an understanding of trauma, and how it can precipitate mental health, substance use, or physical health conditions. Participants will take a deeper look at how TIC can help address trauma, including compassion fatigue among nurses, and improve the mental health of the care team.

Tye Campbell
Principal, SFCS Architects
68-F. Overcome Your Post-Pandemic Marketing Challenges
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

68-F. Overcome Your Post-Pandemic Marketing Challenges

The coronavirus pandemic brought about a fundamental shift in how older adults view senior living. These views will persist beyond the pandemic and could affect future occupancy and sales. This session will draw on data from national- and community-level resident surveys to illustrate pandemic-related marketing challenges and shed light on how communities can adapt their outreach to reach out to and build connections with prospective residents. Presenters will guide attendees in creating a community identity that can become a springboard for building consumer trust. Participants will gain insight into marketing approaches that can be most successful in changing times.

Louisa Cannamela
Vice President of Clinical Services, Cypress Living
51-C. A Single-Site’s Transformation into an Integrated System of Services
Monday, October 25, 2021
8:00 - 9:00 a.m.

51-C. A Single-Site’s Transformation into an Integrated System of Services

Cypress Cove, a single-site life plan community in Ft. Myers, FL, has passed up numerous opportunities to affiliate with larger systems since it opened in 1999. Instead, organizational leaders focused on the community’s mission, while adding to its capacity. A suite of services, launched under the brand name “Cypress at Home,” now offers care coordination, medical care, home health, and hospice programs to older adults living at home. Cypress Cove executives and a resident/board member will tell their community’s story while exploring tools to help other single-site life plan communities diversify their services and build an aging services “system.”

Kelly Carney
Board Certified Geropsychologist, Independent Consulting Services
88-A. Emotional Wellbeing—A Systems Approach
Sunday, October 24, 2021
3:00 - 4:00 p.m.

88-A. Emotional Wellbeing—A Systems Approach

After more than a year of loss, trauma, and grief, providers of aging services are acknowledging the toll that COVID-19 has taken on team members, elders, and family members. This session will explore sustainable strategies for supporting the emotional well-being of all members of a senior living community. Consider how a holistic approach to wellness and well-being acknowledges the fundamental connection between mind, body, and spirit. Take home strategies for integrating this holistic approach into the life of your community. Explore ways to address workforce retention, social isolation, and satisfaction by positively influencing the emotional well-being of every community member.

Josiah Carter
Sr. Director of Financial Planning & Analysis, LCS
75-C. Metrics that Matter: Using the Right Data to Drive Success
Monday, October 25, 2021
8:00 - 9:00 a.m.

75-C. Metrics that Matter: Using the Right Data to Drive Success

Get out from under the mountain of data that can leave you feeling overwhelmed. Discover how to build a metrics-driven organization that has greater clarity about what drives its success. Join a financial planner/analyst and a life plan community CEO to identify the financial and operational metrics that directly impact your bottom line. Presenters will enlighten you about ways to use those metrics to gain meaningful insights, empower your leaders, drive greater accountability, and make it easier to share performance data with your board. Hear how the right metrics allowed one community to adapt to the impact of COVID-19.

Verna Cavey
Resident/Educator, Clermont Park, CLC
96-E. Aligning Your Organization to Empower Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

96-E. Aligning Your Organization to Empower Residents

In the wake of the COVID-19 pandemic, the value proposition for life care communities must shift from the current “care model,” which focuses on helping residents survive, to a “citizen model” that empowers residents to thrive. Organizations that adopt this new vision have the potential to enhance their mission, improve their margins, and spawn new business models designed to improve the well-being of older adults. Hear how one life plan community made this vision a reality, measure the tangible benefits of pivoting toward a citizen empowerment model, and get tips for implementing strategic culture change in your organization.

101-H. Debunking the Myths about Resident-Directed Communities
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

101-H. Debunking the Myths about Resident-Directed Communities

Resident-directed communities are too often portrayed as complicated and something to be feared. An administrator and a resident at Christian Living Communities in Englewood, CO, will debunk those myths by offering a clear explanation of what resident-directed communities entail and how they benefit team members and residents alike. Participants will discover how the attitudes and practices of resident-directed communities instill a healthy balance of giving and receiving in residents; offer residents a sense of empowerment as active, valued, and fulfilled citizens; and enhance innovation and participation. Presenters will provide simple tools for initiating a resident-directed culture in your community.

Troy Churchill
President & CEO, Cypress Living
51-C. A Single-Site’s Transformation into an Integrated System of Services
Monday, October 25, 2021
8:00 - 9:00 a.m.

51-C. A Single-Site’s Transformation into an Integrated System of Services

Cypress Cove, a single-site life plan community in Ft. Myers, FL, has passed up numerous opportunities to affiliate with larger systems since it opened in 1999. Instead, organizational leaders focused on the community’s mission, while adding to its capacity. A suite of services, launched under the brand name “Cypress at Home,” now offers care coordination, medical care, home health, and hospice programs to older adults living at home. Cypress Cove executives and a resident/board member will tell their community’s story while exploring tools to help other single-site life plan communities diversify their services and build an aging services “system.”

Verena Cimarolli
Director, Health Services Research and Partnerships, LeadingAge
121-E. Job Resignation in Nursing Homes: Lessons from COVID-19
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19

At the height of the coronavirus pandemic, LeadingAge conducted a study to determine how COVID-related work stress and employer supports influenced the decision of professional caregivers in nursing homes to leave their jobs. Session presenters will describe their study, including findings indicating that high levels of stress increase the risk of resignation among care staff, while high-quality communication can lower that risk. Discover the study’s implications for providers, take home lessons about the importance of employer communication and caregiver preparation during any public health crisis, and identify how employers can reduce turnover by addressing employee challenges.

Gretchen Clarke
Senior Manager, Research Science, ICF International
77-D. Building Better Programs Through Data: Lessons from Title VI
Monday, October 25, 2021
3:00 - 4:00 p.m.

77-D. Building Better Programs Through Data: Lessons from Title VI

Title VI of the Older Americans Act provides funding for nutrition and supportive services programs for 400 federally recognized American Indians, Alaskan Natives, and Native Hawaiians communities. A senior analysist at the Administration for Community Living (ACL) and two researchers will describe a five-year evaluation of the Title VI program and describe how ACL engaged and empowered local grantees to use data and evaluation to improve services. Participants will learn how to follow ACL’s example in harnessing the power of data to support and guide programming, communicate with stakeholders, strengthen funding streams, and engage their own staff.

Tara Clayton
Senior Vice President, Senior Care Practice, Marsh
112-H. COVID-19 Liability Protections, Claims, and Defenses
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

112-H. COVID-19 Liability Protections, Claims, and Defenses

COVID-19 is bringing unprecedented challenges to the field of long-term services and supports (LTSS), including pandemic-related litigation. Three attorneys—two from LTSS communities and one from LeadingAge—will be on hand to discuss the types of pandemic-related claims affecting the LTSS field, and the potential application of state and federal civil liability protections, immunity, and other defenses to these claims. Attendees will receive guidance on how to mitigate and prepare to defend any future claims, and the relationship between this litigation, insurance rates, and insurance carriers moving forward.

Scott Code
Senior Director, CAST, LeadingAge
7-E. Technology Support and Training for Residents and Clients
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

7-E. Technology Support and Training for Residents and Clients

Providers of aging services deployed a large number of technologies to mitigate the impacts of COVID-19. As the number of consumer-facing technologies grew, so did the need to provide residents and clients with technology support. This session will describe various types of technology support and training, and explore potential business models for providing residents and clients with the support they need to use social connectedness, engagement, telehealth, and other technologies. Gain tips for choosing the right support and training model for your organization. Discuss case studies, success factors, and lessons learned by organizations that implemented technology support and training programs.

10-G. Internet Connectivity in Affordable Housing
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

10-G. Internet Connectivity in Affordable Housing

Accessing the internet is a “prerequisite to full and meaningful participation in society,” according to the Federal Communications Commission. Unfortunately, older adults living in affordable senior housing communities often lack digital connectivity. As a result, they may have little or no access to healthcare and other supports, and limited interaction with family and friends. This session will review different approaches to providing connectivity, including programs that support and/or subsidize connectivity, business models that enable connectivity, and opportunities for providers to establish and support a connectivity infrastructure. Organizations that have supported resident connectivity in affordable senior housing will share their experiences.

Zackary Collevechio
Statistical Analyst, Wild Fig Data/Varsity
70-H. Predictive Analytics: Connecting Past Performance to Future Success
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

70-H. Predictive Analytics: Connecting Past Performance to Future Success

Communities with an eye on the future must embrace a data-driven approach to their strategic plans. Consider how Maryland-based Ingleside and its three communities became more data-driven by making a commitment to understanding the efficacy of previous marketing communication initiatives, developing a dynamic dashboard for decision-making, quantifying the true impact of COVID-19 on community performance, employing predictive modeling around key performance indicators, and developing a consolidated website for efficiency and stronger search performance. Participants will discover how to connect descriptive analytics of past performance with future decision-making, and the connection between analytical insights and digital communication strategies.

Scott Collins
CEO, Link-age
1-A. Accelerating Technology Innovation after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

1-A. Accelerating Technology Innovation after COVID

COVID-19 accelerated the adoption of technology designed to help aging services providers navigate the pandemic. The high rate of technology adoption, spending, and innovation will continue after the pandemic, but we’ll see a shift to advanced technologies designed to address our greatest needs while maximizing current solutions. A multisite aging services organization and a hospice provider will join leading experts to explore research on technology adoption and spending and to provide insights into the potential role telehealth, artificial intelligence, resident engagement solutions, and workforce technologies can play in transforming future models of care and ways of doing business.

9/15 Lisa McK informed that Tom Meyers will not speak. Jenny Poth will sub.

Kim Conner
Business Office Consultant, Pope and Conner Consulting Inc.
78-D. Getting Paid: Skills for Negotiating Managed Care Contracts
Monday, October 25, 2021
3:00 - 4:00 p.m.

78-D. Getting Paid: Skills for Negotiating Managed Care Contracts

Does getting paid by managed care plans or through alternative payment models have you frustrated? Let an attorney and a health care consultant teach you how to negotiate a managed care contract and get paid based on that contract. This session will help you understand how the payment processes for managed care and alternative payment models differ from Medicare fee-for-service. Presenters will help you identify the contracting skills you’ll need to do business under these models. Take home best practices that will help you maximize your payments, avoid common mistakes, and successfully make a claim and get paid.

Linda Couch
Vice President, Housing Policy, LeadingAge
79-E. Service Coordinators: A Lifeline for Older Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

79-E. Service Coordinators: A Lifeline for Older Residents

Service coordinators play a key role in supporting older residents of affordable senior housing communities. Many affordable housing organizations are interested in enhancing their service coordinators' capacity to assist residents who are facing increasing and increasingly complex social and health challenges. A panel of advocates, researchers, and providers will update you on the policy landscape for service coordinators in affordable senior housing communities and discuss potential models and partnerships for strengthening and expanding the support that service coordinators can provide to older residents.

86-H. Preserving Affordable Senior Housing: Is RAD Right for You?
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

86-H. Preserving Affordable Senior Housing: Is RAD Right for You?

Housing communities that have Project Rental Assistance Contracts (PRAC) and participate in the Section 202 Supportive Housing for the Elderly Program are newly authorized to participate in the Rental Assistance Demonstration (RAD) at the U.S. Department of Housing and Urban Development (HUD). Converting to long-term, project-based Section 8 contracts through RAD can help these housing providers recapitalize and preserve their affordable communities. Is RAD right for you? This session will pull back the curtain on how PRAC conversion deals work, how to best position your property before conversion, and how to leverage HUD as your partner along the way.

102-A. HUD Physical Inspection Standards after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

102-A. HUD Physical Inspection Standards after COVID

The U.S. Department of Housing and Urban Development (HUD) spent four years moving toward new National Standards for the Physical Inspection of Real Estate (NSPIRE). These standards emphasize living units and de-emphasize common areas, grounds, and exteriors. Will HUD continue on this path, or design a new approach that is more consistent with the post-pandemic need for continued social distancing? Get updates on new rules for HUD’s Real Estate Assessment Center (REAC), what managers and owners of HUD-financed affordable housing need to know about REAC's return to operations after COVID-19, and the status of HUD's new NSPIRE requirements.

103-B. Affordable Senior Housing Update
Sunday, October 24, 2021
4:30 - 5:30 p.m.

103-B. Affordable Senior Housing Update

A new administration, a new Congress, and a global pandemic have ushered in numerous changes to and proposals for the nation’s affordable senior housing portfolio. This session will explore new and ongoing affordable senior housing opportunities and challenges. LeadingAge team members will offer updates on a range of issues they’re working on with the U.S. Department of Housing and Urban Development (HUD) and on Capitol Hill: funding, inspections, service coordination, as well as production and preservation of affordable housing, including housing financed through the low-income housing tax credit. Get ready for a rapid-fire session on a wide range of issues.

Terri Cunliffe
CEO/President, Covenant Living Communities and Services
55-E. Preserving the Nonprofit Legacy by Talking about Growth
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

55-E. Preserving the Nonprofit Legacy by Talking about Growth

Over the past decade, the pace of growth in the for-profit sector of the senior living field has been significantly more robust than in the nonprofit sector. This session will raise awareness among nonprofit senior living organizations about the need to take deliberate action to remain relevant in an increasingly competitive for-profit environment. Representatives from Ziegler will share data and growth trends for nonprofit life plan communities. Three CEOs will offer examples of how their nonprofit organizations are progressing toward strategic goals that include growth through affiliations and acquisitions, campus expansions or new development, and home and community-based service lines.

Andrew Dalton
Principal & Consulting Actuary, Milliman, Inc.
73-B. Using a Predictive Model to Transform Your Life Plan Community
Sunday, October 24, 2021
4:30 - 5:30 p.m.

73-B. Using a Predictive Model to Transform Your Life Plan Community

How can life plan communities promote healthy lifestyles and reduce health care utilization among their members? Continuing Care at Home (CCaH) programs can offer some direction. Hear the story of a CCaH provider that used a predictive model to identify the interventions that are most effective in delaying the need for higher levels of care, and the individuals who are most likely to benefit from those interventions. Participants will receive a detailed road map for using assessment tools, interventions, and metrics to enhance and tailor existing health and wellness programs while improving market position based on reduced health care utilization.

Maria Darby Johnson
COO, Keswick Community Health
12-H. Leveraging Technology to Build Community During COVID
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

12-H. Leveraging Technology to Build Community During COVID

Even though older adults were separated from each other during the COVID-19 pandemic, providers of aging services found innovative ways to ensure that residents and clients maintained social connections and reduced social isolation. Baltimore-based Keswick Community Health will share how it retrained campus staff, upgraded technology, and worked with local organizations to help at-risk older adults with low incomes engage with others. Gain insight into effective ways to promote technology utilization among older adults in urban settings by utilizing virtual and socially distanced environments. Discover how working with community partners can help you expand outreach to underserved older populations.

Dorothy Davis
CEO/President, Visiting Nurse Health System, Inc.
72-A. Using Data to Tell Your Story to Prospective Partners
Sunday, October 24, 2021
3:00 - 4:00 p.m.

72-A. Using Data to Tell Your Story to Prospective Partners

Providers of care in the home and community can leverage data to make themselves more attractive care partners for health plans, value-based contracting entities, or other providers. A representative of Visiting Nurse Health System (VNHS) in Atlanta, which delivers hospice, home health, and home and community-based services, will explain how her organization worked with a provider of Medicare claims data to help VNHS gain the confidence of referral sources and build trusting relationships with potential partners.

Adam Decker
Educator & Operations Manager, Keswick Community Health
12-H. Leveraging Technology to Build Community During COVID
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

12-H. Leveraging Technology to Build Community During COVID

Even though older adults were separated from each other during the COVID-19 pandemic, providers of aging services found innovative ways to ensure that residents and clients maintained social connections and reduced social isolation. Baltimore-based Keswick Community Health will share how it retrained campus staff, upgraded technology, and worked with local organizations to help at-risk older adults with low incomes engage with others. Gain insight into effective ways to promote technology utilization among older adults in urban settings by utilizing virtual and socially distanced environments. Discover how working with community partners can help you expand outreach to underserved older populations.

Dan Deffet
Managing Partner, Deffet Group, Inc.
36-C. Moving Boards from Passivity to Engagement
Monday, October 25, 2021
8:00 - 9:00 a.m.

36-C. Moving Boards from Passivity to Engagement

Having a long-tenured and successful CEO is a good thing for a nonprofit senior living organization, but it can also encourage the board of directors to take a more passive role in governance. Given the rapidly changing senior living market, boards must exercise a higher level of engagement. CEOs, board members, and board development professionals will present case studies of organizations that reexamined how their boards function, and took steps to ensure that the board, CEO, and senior leadership team function at maximum potential. Presenters will offer tips for reinvigorating board meetings, cultivating meaningful education sessions, and developing a diverse board.

Alexis Denton
Architect, Perkins Eastman
14-A. Poised for Change: Market Trends for 2022 and Beyond
Sunday, October 24, 2021
3:00 - 4:00 p.m.

14-A. Poised for Change: Market Trends for 2022 and Beyond

Every two years, global design firm Perkins Eastman conducts a “State of the Industry” survey to pinpoint the latest trends in the senior living field. The survey results include the perspectives of nonprofit providers about the pandemic, potential future disruptors, senior living models, consumer preferences, and growth projections. This session will focus on key survey takeaways, which portray a field poised for major change in response to the pandemic, the new federal administration, cultural shifts, and changing consumer behavior. Panelists with backgrounds in architecture, gerontology, development consulting, finance, and life plan community management will bring varied perspectives to the discussion.

Jared Denton
Regional Manager for Native American Facilities, Native American Health Management
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Susan Donley
Senior Vice President, Marketing and Communications, LeadingAge
64-C. Opening Doors to Aging Services: Understanding Public Perceptions of Our Field
Monday, October 25, 2021
8:00 - 9:00 a.m.

64-C. Opening Doors to Aging Services: Understanding Public Perceptions of Our Field

Each day, the field of aging services encounters public misperceptions that are rooted in ageism and exacerbated by the pandemic. This session will introduce you to LeadingAge’s new communications initiative, which is designed to change public attitudes about our field. Presenters will describe the robust research and discovery process that informed the initiative, review public perceptions/misperceptions of aging services, and reveal the representatives of our field who the public finds most credible. Don’t miss this chance to understand public perceptions of aging services more deeply so you can help to improve those perceptions.

65-D. Opening Doors to Aging Services: Introducing the Public to Our Field
Monday, October 25, 2021
3:00 - 4:00 p.m.

65-D. Opening Doors to Aging Services: Introducing the Public to Our Field

Public misperceptions about the field of aging services can be disheartening for mission-driven organizations that take pride in providing high-quality care to older adults. LeadingAge’s new, research-backed communications initiative is designed to change public attitudes and reintroduce the field of aging services. This session will offer tips for using LeadingAge’s complete toolkit of strategies, messages, and other resources; identify the best ways to ensure your communications are part of LeadingAge’s unified approach; and provide new ways to present your services in order to improve perceptions and demonstrate value. Discover how you can help change public perceptions of aging services.

Michael DuBose
Project Executive, W.M. Jordan Company
15-B. Engaging Stakeholders in a Community Expansion
Sunday, October 24, 2021
4:30 - 5:30 p.m.

15-B. Engaging Stakeholders in a Community Expansion

When Harbor’s Edge in Norfolk, VA, undertook a vertical expansion of its urban campus, it engaged a variety of stakeholders in a participatory planning process that generated excitement and influenced the design. Urban planner and Harbor’s Edge resident Ray Gindroz will be joined by an architect, designer, and construction expert to describe how their high-rise, waterfront life plan community engaged stakeholders, how the design evolved in response to stakeholder feedback, and how this approach generated and maintained excitement about the project well into construction. The team will share lessons that can be applied to any building or expansion project.

Derek Dujardin
Creative Director, 3rdThird Marketing
85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit

Some nonprofit communities are incorporating principles of “social entrepreneurship” into their culture, structures, and programming to stay competitive and energize their missions. Meet two representatives from nonprofit life plan communities that underwent extraordinary shifts during unprecedented times and overcame bureaucracy, risk-aversion, and “paralysis by analysis” to reinvent themselves. Leveraging these inspiring stories, two marketing professionals and two life plan community leaders will explore key principles of social entrepreneurship and offer lessons to help your organization adopt an entrepreneurial spirit that allows you to maximize success, implement solid branding and repositioning tactics, and engage your board in your success.

Derek Dunham
Vice President Client Services, Varsity
70-H. Predictive Analytics: Connecting Past Performance to Future Success
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

70-H. Predictive Analytics: Connecting Past Performance to Future Success

Communities with an eye on the future must embrace a data-driven approach to their strategic plans. Consider how Maryland-based Ingleside and its three communities became more data-driven by making a commitment to understanding the efficacy of previous marketing communication initiatives, developing a dynamic dashboard for decision-making, quantifying the true impact of COVID-19 on community performance, employing predictive modeling around key performance indicators, and developing a consolidated website for efficiency and stronger search performance. Participants will discover how to connect descriptive analytics of past performance with future decision-making, and the connection between analytical insights and digital communication strategies.

Caroline Edasis
Director of Senior Living Community Engagement, Mather
89-B. A New Approach to Wellness
Sunday, October 24, 2021
4:30 - 5:30 p.m.

89-B. A New Approach to Wellness

Individuals are diverse in their interests, needs, and experiences—and in their path to wellness. That’s why Mather, a multi-site organization in Evanston, IL., adopted a research-based approach to wellness using a person-centric model which fosters autonomy, achievement, and affiliation while recognizing that wellness looks different to each person. Presenters will describe the model and how it can be implemented in senior living communities, explore how the model embraces a whole-person philosophy through the lens of the individual, and outline the many factors—including emotional health, intellectual stimulation, environment, social engagement, and spirituality—that contribute to quality of life.

Scott Edison
Partnerships, Bezos Academy
98-F. Bringing a Montessori Preschool to Senior Living
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

98-F. Bringing a Montessori Preschool to Senior Living

Intergenerational programs have been shown to offer myriad benefits to both young and old participants. That’s been the case at Wesley, a LeadingAge member in Des Moines, WA, which collaborated with Bezos Academy, a tuition-free, Montessori-inspired preschool organization dedicated to educating underserved children. Representatives from both organizations will be on hand to explain how they established the first Bezos Academy preschool on the Wesley campus, and how other LeadingAge members could do the same. Review the program’s objectives, the benefits it offers to Wesley residents, how it was funded, and how it helped Wesley advance its social accountability program.

Ryan Elza
Vice President of Innovation & Technology, Volunteers of America
10-G. Internet Connectivity in Affordable Housing
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

10-G. Internet Connectivity in Affordable Housing

Accessing the internet is a “prerequisite to full and meaningful participation in society,” according to the Federal Communications Commission. Unfortunately, older adults living in affordable senior housing communities often lack digital connectivity. As a result, they may have little or no access to healthcare and other supports, and limited interaction with family and friends. This session will review different approaches to providing connectivity, including programs that support and/or subsidize connectivity, business models that enable connectivity, and opportunities for providers to establish and support a connectivity infrastructure. Organizations that have supported resident connectivity in affordable senior housing will share their experiences.

Jonathan Evans
Principal, Mass Design Group
56-F. Designing Affordable Housing to Support Engagement and Health
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

56-F. Designing Affordable Housing to Support Engagement and Health

Follow 2Life Communities’ journey to redevelop J.J. Carroll, a 64-unit affordable housing community in Brighton, MA. Representatives of the Boston-based affordable housing developer will describe how the redesigned J.J. Carroll preserves residents’ connections with neighbors, offers neighborhood-oriented retail space and a Program of All Inclusive Care for the Elderly (PACE), and promotes resident health and well-being. Participants will take home tools for affordable housing development, discover community-based design features that combat social isolation while preventing the spread of infectious diseases, and explore innovations in housing and healthcare integration that prevent and postpone nursing home placements.

Keith Everett
Chief Officer for Performance, Compliance, and Cultural Operation, Capital Caring Health
27-D. DEI Efforts in States and Communities
Monday, October 25, 2021
3:00 - 4:00 p.m.

27-D. DEI Efforts in States and Communities

During Summer 2021, LeadingAge member organizations participated in the Summer Enrichment Program, a 10-week immersive internship that offered undergraduate and graduate students of color the opportunity to obtain real-world experience in aging services organizations. This session, designed to highlight efforts to increase diversity, equity, and inclusion (DEI) in the field of aging services, will feature LeadingAge members who participated in the Summer Enrichment Program and in other DEI efforts at the state and community levels. Presenters will describe DEI activities that session participants can replicate in their own states and communities.

Jodi Eyigor
Director, Nursing Home Quality & Policy, LeadingAge
106-D. Skilled Nursing Policy Update
Monday, October 25, 2021
3:00 - 4:00 p.m.

106-D. Skilled Nursing Policy Update

Throughout the COVID-19 pandemic, nursing homes have had to adjust to ever-changing regulations and guidance from the Centers for Medicare & Medicaid Services (CMS) and recommendations from the Centers for Disease Control and Prevention (CDC). During this session, CMS and CDC officials will explain how CDC recommendations have shaped CMS regulations and guidance, and how they expect nursing home operations to evolve as we learn to live with COVID-19 and prepare for other emerging infectious diseases. Let presenters brief you on issues that are important to nursing home operators, including survey trends, frequent citations, and infection control best practices.

Sean Fahey
Attorney, Hall Render Killian Heath & Lyman PC (IN Office)
107-E. Clearing the Regulatory Fog After COVID
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

107-E. Clearing the Regulatory Fog After COVID

Throughout the coronavirus pandemic, the Centers for Medicare & Medicaid Services (CMS) has issued blanket waivers of its post-acute regulations and interim final regulations governing health care and nursing home reporting and communications. CMS also proposed regulations to finalize several elements of Phase 3 of the Requirements of Participation. This session will help you clear the regulatory fog so you understand the changes made during the pandemic, which blanket waivers remain and which ones have ended, and the interplay between the Phase 3 Requirements of Participation and the skilled nursing regulatory changes made during the pandemic.

Elizabeth Feltner
Chief Operating Officer, Deffet Group, Inc.
36-C. Moving Boards from Passivity to Engagement
Monday, October 25, 2021
8:00 - 9:00 a.m.

36-C. Moving Boards from Passivity to Engagement

Having a long-tenured and successful CEO is a good thing for a nonprofit senior living organization, but it can also encourage the board of directors to take a more passive role in governance. Given the rapidly changing senior living market, boards must exercise a higher level of engagement. CEOs, board members, and board development professionals will present case studies of organizations that reexamined how their boards function, and took steps to ensure that the board, CEO, and senior leadership team function at maximum potential. Presenters will offer tips for reinvigorating board meetings, cultivating meaningful education sessions, and developing a diverse board.

Tim Ficker
Executive Vice President, LifeStar Advisory Services
51-C. A Single-Site’s Transformation into an Integrated System of Services
Monday, October 25, 2021
8:00 - 9:00 a.m.

51-C. A Single-Site’s Transformation into an Integrated System of Services

Cypress Cove, a single-site life plan community in Ft. Myers, FL, has passed up numerous opportunities to affiliate with larger systems since it opened in 1999. Instead, organizational leaders focused on the community’s mission, while adding to its capacity. A suite of services, launched under the brand name “Cypress at Home,” now offers care coordination, medical care, home health, and hospice programs to older adults living at home. Cypress Cove executives and a resident/board member will tell their community’s story while exploring tools to help other single-site life plan communities diversify their services and build an aging services “system.”

Christopher Fields
President, Friends Fellowship Community, Inc.
36-C. Moving Boards from Passivity to Engagement
Monday, October 25, 2021
8:00 - 9:00 a.m.

36-C. Moving Boards from Passivity to Engagement

Having a long-tenured and successful CEO is a good thing for a nonprofit senior living organization, but it can also encourage the board of directors to take a more passive role in governance. Given the rapidly changing senior living market, boards must exercise a higher level of engagement. CEOs, board members, and board development professionals will present case studies of organizations that reexamined how their boards function, and took steps to ensure that the board, CEO, and senior leadership team function at maximum potential. Presenters will offer tips for reinvigorating board meetings, cultivating meaningful education sessions, and developing a diverse board.

Janine Finck-Boyle
VP of Regulatory Affairs, LeadingAge
84-G. Infection Preventionists in Nursing Homes
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

84-G. Infection Preventionists in Nursing Homes

The coronavirus pandemic focused new attention on the role of infection preventionists—the professionals who make sure nursing home caregivers and care recipients are doing everything necessary to prevent infections in their care settings. This session will present a framework for implementing practices for infection prevention and control in nursing homes. Presenters will identify resources to help support an infection prevention program, and will encourage participants to talk with one another about the challenges nursing homes faced during the pandemic and the strategies they used to prevent the spread of COVID-19.

106-D. Skilled Nursing Policy Update
Monday, October 25, 2021
3:00 - 4:00 p.m.

106-D. Skilled Nursing Policy Update

Throughout the COVID-19 pandemic, nursing homes have had to adjust to ever-changing regulations and guidance from the Centers for Medicare & Medicaid Services (CMS) and recommendations from the Centers for Disease Control and Prevention (CDC). During this session, CMS and CDC officials will explain how CDC recommendations have shaped CMS regulations and guidance, and how they expect nursing home operations to evolve as we learn to live with COVID-19 and prepare for other emerging infectious diseases. Let presenters brief you on issues that are important to nursing home operators, including survey trends, frequent citations, and infection control best practices.

Gwen Fitzgerald
Director, Public Messaging, LeadingAge
64-C. Opening Doors to Aging Services: Understanding Public Perceptions of Our Field
Monday, October 25, 2021
8:00 - 9:00 a.m.

64-C. Opening Doors to Aging Services: Understanding Public Perceptions of Our Field

Each day, the field of aging services encounters public misperceptions that are rooted in ageism and exacerbated by the pandemic. This session will introduce you to LeadingAge’s new communications initiative, which is designed to change public attitudes about our field. Presenters will describe the robust research and discovery process that informed the initiative, review public perceptions/misperceptions of aging services, and reveal the representatives of our field who the public finds most credible. Don’t miss this chance to understand public perceptions of aging services more deeply so you can help to improve those perceptions.

65-D. Opening Doors to Aging Services: Introducing the Public to Our Field
Monday, October 25, 2021
3:00 - 4:00 p.m.

65-D. Opening Doors to Aging Services: Introducing the Public to Our Field

Public misperceptions about the field of aging services can be disheartening for mission-driven organizations that take pride in providing high-quality care to older adults. LeadingAge’s new, research-backed communications initiative is designed to change public attitudes and reintroduce the field of aging services. This session will offer tips for using LeadingAge’s complete toolkit of strategies, messages, and other resources; identify the best ways to ensure your communications are part of LeadingAge’s unified approach; and provide new ways to present your services in order to improve perceptions and demonstrate value. Discover how you can help change public perceptions of aging services.

Richard Foor
CTO, Givens Communities
10-G. Internet Connectivity in Affordable Housing
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

10-G. Internet Connectivity in Affordable Housing

Accessing the internet is a “prerequisite to full and meaningful participation in society,” according to the Federal Communications Commission. Unfortunately, older adults living in affordable senior housing communities often lack digital connectivity. As a result, they may have little or no access to healthcare and other supports, and limited interaction with family and friends. This session will review different approaches to providing connectivity, including programs that support and/or subsidize connectivity, business models that enable connectivity, and opportunities for providers to establish and support a connectivity infrastructure. Organizations that have supported resident connectivity in affordable senior housing will share their experiences.

Kristen Fox
Strategic Partner Manager, Google Consumer Solutions, Google, Inc.
60-A. Reaching Older Renters: Digital Marketing Demystified
Sunday, October 24, 2021
3:00 - 4:00 p.m.

60-A. Reaching Older Renters: Digital Marketing Demystified

Confused about how to reach older renters through the constantly evolving landscape of digital marketing? This session brings together three experts who can help you understand the latest trends in digital marketing and find the best communication channels for reaching older adults. Listen as a property management executive, a Google partner manager, and an expert in digital marketing share their knowledge and answer your questions about what it takes to make a sustained impact on the diverse older adult audience. Walk away with a game plan for implementing a successful digital marketing strategy.

John Franklin
Founder and Principal, Pearl Creek Advisors, LLC
47-B. From Care to Engagement: A New Value Proposition
Sunday, October 24, 2021
4:30 - 5:30 p.m.

47-B. From Care to Engagement: A New Value Proposition

2Life Communities, an affordable housing organization in Boston, MA, and Williamsburg Landing, a life plan community in Williamsburg, VA, have both embraced a new engagement model focused on elevating residents’ purpose, creating meaningful social connections, and enhancing wellness through more intentional coordination and navigation. Listen as executives from both organizations describe studies documenting the importance of purpose, social connection, and wellness coordination for longevity and happiness; discuss the obstacles that keep senior living organizations from adopting this new value proposition; and share tools and strategies they used to pivot their organizations from a care model to an engagement model.

96-E. Aligning Your Organization to Empower Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

96-E. Aligning Your Organization to Empower Residents

In the wake of the COVID-19 pandemic, the value proposition for life care communities must shift from the current “care model,” which focuses on helping residents survive, to a “citizen model” that empowers residents to thrive. Organizations that adopt this new vision have the potential to enhance their mission, improve their margins, and spawn new business models designed to improve the well-being of older adults. Hear how one life plan community made this vision a reality, measure the tangible benefits of pivoting toward a citizen empowerment model, and get tips for implementing strategic culture change in your organization.

Mary Franklin
Executive Director, Cypress Cove at HealthPark Florida
51-C. A Single-Site’s Transformation into an Integrated System of Services
Monday, October 25, 2021
8:00 - 9:00 a.m.

51-C. A Single-Site’s Transformation into an Integrated System of Services

Cypress Cove, a single-site life plan community in Ft. Myers, FL, has passed up numerous opportunities to affiliate with larger systems since it opened in 1999. Instead, organizational leaders focused on the community’s mission, while adding to its capacity. A suite of services, launched under the brand name “Cypress at Home,” now offers care coordination, medical care, home health, and hospice programs to older adults living at home. Cypress Cove executives and a resident/board member will tell their community’s story while exploring tools to help other single-site life plan communities diversify their services and build an aging services “system.”

Ryan Frederick
Founder & CEO, SmartLiving 360
96-E. Aligning Your Organization to Empower Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

96-E. Aligning Your Organization to Empower Residents

In the wake of the COVID-19 pandemic, the value proposition for life care communities must shift from the current “care model,” which focuses on helping residents survive, to a “citizen model” that empowers residents to thrive. Organizations that adopt this new vision have the potential to enhance their mission, improve their margins, and spawn new business models designed to improve the well-being of older adults. Hear how one life plan community made this vision a reality, measure the tangible benefits of pivoting toward a citizen empowerment model, and get tips for implementing strategic culture change in your organization.

Thomas Gahan
Founding Partner, Senior Managing Director, Procyon Partners
119-D. Employee Retirement Readiness Benefits Everyone
Monday, October 25, 2021
3:00 - 4:00 p.m.

119-D. Employee Retirement Readiness Benefits Everyone

Helping employees manage their retirement is an important obligation for plan sponsors and can benefit both employees and employers. This session will offer pragmatic solutions for fostering retirement decision-making, easing employee anxiety, and reducing the costs that employers incur when employees defer retirement dreams. Find out how to align your retirement plan with employee and employer interests, implement a robust financial wellness program, help employees plan for a steady retirement income, and fulfill your fiduciary duty. Explore multi-employer defined contribution plans that can deliver a high-quality solution to employees while yielding significant savings for employers.

Altonia Garrett
Executive Director of the Center for Equity, Inclusion, and Diversity and Vice P, Capital Caring Health
27-D. DEI Efforts in States and Communities
Monday, October 25, 2021
3:00 - 4:00 p.m.

27-D. DEI Efforts in States and Communities

During Summer 2021, LeadingAge member organizations participated in the Summer Enrichment Program, a 10-week immersive internship that offered undergraduate and graduate students of color the opportunity to obtain real-world experience in aging services organizations. This session, designed to highlight efforts to increase diversity, equity, and inclusion (DEI) in the field of aging services, will feature LeadingAge members who participated in the Summer Enrichment Program and in other DEI efforts at the state and community levels. Presenters will describe DEI activities that session participants can replicate in their own states and communities.

Dave Gehm
President & CEO, Wellspring Lutheran Services
41-F. How to Create an Inclusive Leadership Culture
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

41-F. How to Create an Inclusive Leadership Culture

Will baby boomers make our service delivery system obsolete? How do we maintain financial sustainability with declining government funding? How do we create a more inclusive culture? CEOs don’t have to answer these and other big questions by themselves. This session will introduce you to “Distributed Authority,” a way to empower your organization’s leaders, down to the front line, to solve problems together. An organizational coach will identify the three ingredients of Authority Distribution and describe how to implement them, while two LeadingAge CEOs will discuss how they are striving to create an inclusive leadership culture in their organizations.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19

At the height of the coronavirus pandemic, LeadingAge conducted a study to determine how COVID-related work stress and employer supports influenced the decision of professional caregivers in nursing homes to leave their jobs. Session presenters will describe their study, including findings indicating that high levels of stress increase the risk of resignation among care staff, while high-quality communication can lower that risk. Discover the study’s implications for providers, take home lessons about the importance of employer communication and caregiver preparation during any public health crisis, and identify how employers can reduce turnover by addressing employee challenges.

Michel Gibeault
Vice President of Business Development, High Construction Company
13-A. Reaching the Middle Market: A Step-by-Step Guide
Sunday, October 24, 2021
3:00 - 4:00 p.m.

13-A. Reaching the Middle Market: A Step-by-Step Guide

Landis Communities, a traditional life plan community in Lititz, PA, expanded its mission in 2013 to serve middle-income older adults looking for affordable housing options. Representatives from the organization will describe how they set out to create stand-alone communities that would take advantage of existing adjacent amenities and minimize the need to construct traditional common spaces. Follow along as presenters outline the steps involved in evaluating the market for affordable housing, building relationships with local partners and city planners, addressing challenges involved in urban community planning, using building design to reduce costs and maximize efficiencies, and identifying innovative financing solutions.

Kelly Gilligan
Co-owner, Inspired Memory Care, Inc.
90-B. Humor and Resilience: Laughing While Living with Dementia
Sunday, October 24, 2021
4:30 - 5:30 p.m.

90-B. Humor and Resilience: Laughing While Living with Dementia

Humor has been linked to greater life satisfaction and resilience for older adults, and tends to be a remaining strength of many people living with dementia. It also has been demonstrated to reduce burnout and turnover among professional and personal care partners. So, let’s start laughing! This session will explore laughter from cross-cultural perspectives and will describe the benefits of humor for adults living with dementia and their care partners. International Alzheimer’s advocate Brian LeBlanc and his life/care partner Maureen Rulison will share their own experiences with laughter and provide practical applications for adaptive humor.

R.J. Gilson
Senior Vice President, AllyAlign Health
48-B. Revenue Opportunity: Primary Care Partnerships
Sunday, October 24, 2021
4:30 - 5:30 p.m.

48-B. Revenue Opportunity: Primary Care Partnerships

Primary care practice models are proliferating under value-based payment systems implemented by Medicare Advantage plans and the Center for Medicare and Medicaid Innovation. These models have the potential to impact service delivery patterns and narrow provider networks. To remain competitive, providers of senior housing and aging services should consider partnering with primary care companies to generate new revenue or expand revenue from existing business lines. This session will help providers explore opportunities to improve care and add services and revenue through partnerships with primary care companies, which are looking for help to scale their services and make them more efficient.

Raymond Gindroz
Resident, Harbor's Edge Retirement Community
15-B. Engaging Stakeholders in a Community Expansion
Sunday, October 24, 2021
4:30 - 5:30 p.m.

15-B. Engaging Stakeholders in a Community Expansion

When Harbor’s Edge in Norfolk, VA, undertook a vertical expansion of its urban campus, it engaged a variety of stakeholders in a participatory planning process that generated excitement and influenced the design. Urban planner and Harbor’s Edge resident Ray Gindroz will be joined by an architect, designer, and construction expert to describe how their high-rise, waterfront life plan community engaged stakeholders, how the design evolved in response to stakeholder feedback, and how this approach generated and maintained excitement about the project well into construction. The team will share lessons that can be applied to any building or expansion project.

Alejandro Giraldo
Principal, Perkins Eastman
17-C. Healthy Design: Building to Prevent Infection Spread
Monday, October 25, 2021
8:00 - 9:00 a.m.

17-C. Healthy Design: Building to Prevent Infection Spread

As research about the coronavirus began to evolve, senior living leadership and management, along with architects and engineers, sprang into action to devise strategies that could help prevent disease transmission in senior living communities. An architect, building design expert, and provider will discuss how a holistic approach—encompassing architecture, engineering, and operational strategies—can help prevent and contain the spread of infectious diseases. Presenters will catalogue building-related health concerns, offer strategies for creating healthier buildings, and explore the challenges associated with implementing new operational or design strategies, including their impact on costs, building system lifecycles, residents, and staff.

Erika Gjovik
Vice President, Senior Housing Asset Management, Healthpeak Properties, Inc.
60-A. Reaching Older Renters: Digital Marketing Demystified
Sunday, October 24, 2021
3:00 - 4:00 p.m.

60-A. Reaching Older Renters: Digital Marketing Demystified

Confused about how to reach older renters through the constantly evolving landscape of digital marketing? This session brings together three experts who can help you understand the latest trends in digital marketing and find the best communication channels for reaching older adults. Listen as a property management executive, a Google partner manager, and an expert in digital marketing share their knowledge and answer your questions about what it takes to make a sustained impact on the diverse older adult audience. Walk away with a game plan for implementing a successful digital marketing strategy.

Kathryn Glover
Founder, Open Gate Solutions
34-A. Leadership Transition: An Opportunity for Stability
Sunday, October 24, 2021
3:00 - 4:00 p.m.

34-A. Leadership Transition: An Opportunity for Stability

Leadership transitions offer opportunities for an organization to review, revise, and rethink its mission, vision, and strategy. A holistic succession planning process—one that looks beyond the CEO to the board and senior leadership team—can help ensure organizational stability and build a pathway to continued sustainability. This session will focus on the opportunities that succession planning provides for organizational growth and development. Participants will be introduced to key steps in the succession process, including preparing, planning, executing, and onboarding. In addition, participants will review what boards get right when it comes to succession planning, and what practices need to change.

Jonathan Golm
President, WeCare Connect a subsidiary of Wellspring Lutheran
121-E. Job Resignation in Nursing Homes: Lessons from COVID-19
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19

At the height of the coronavirus pandemic, LeadingAge conducted a study to determine how COVID-related work stress and employer supports influenced the decision of professional caregivers in nursing homes to leave their jobs. Session presenters will describe their study, including findings indicating that high levels of stress increase the risk of resignation among care staff, while high-quality communication can lower that risk. Discover the study’s implications for providers, take home lessons about the importance of employer communication and caregiver preparation during any public health crisis, and identify how employers can reduce turnover by addressing employee challenges.

Drew Graham
Partner, Hall Booth Smith PC
112-H. COVID-19 Liability Protections, Claims, and Defenses
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

112-H. COVID-19 Liability Protections, Claims, and Defenses

COVID-19 is bringing unprecedented challenges to the field of long-term services and supports (LTSS), including pandemic-related litigation. Three attorneys—two from LTSS communities and one from LeadingAge—will be on hand to discuss the types of pandemic-related claims affecting the LTSS field, and the potential application of state and federal civil liability protections, immunity, and other defenses to these claims. Attendees will receive guidance on how to mitigate and prepare to defend any future claims, and the relationship between this litigation, insurance rates, and insurance carriers moving forward.

Michael Gray
Director of Information Technology, Eliza Jennings
8-F. Plan Your Response to Cybersecurity Threats
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

8-F. Plan Your Response to Cybersecurity Threats

In the wake of the COVID-19 pandemic, health care providers are facing new and more frequent cyberattacks and security breaches. You can avoid the expense and compliance headaches that come with these data breaches. But first, you must understand the threats and create a strong prevention plan and response strategy that involves both IT professionals and less tech-savvy team members. This session will help you do just that. Identify the top threats to data security, get tips on the most effective auditing and monitoring strategies, and learn the best ways to ensure data privacy and technology compliance.

Angela Green Urbaczewski
Vice President of Sales & Marketing, Christian Living Communities
67-E. Embracing Digital Marketing to Influence Occupancy
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

67-E. Embracing Digital Marketing to Influence Occupancy

Older adults moved online in record numbers during the pandemic, unleashing pent-up demand for evaluating living options trough digital media. This demand is poised to positively influence occupancy in 2022, but providers must embrace digital marketing and media activities and employ an optimized team structure to achieve success. A life plan community marketing executive will describe how her organization’s new reliance on digital marketing resulted in increased inquiries and tours that exceeded industry averages in 2020. Marketing professionals will share their digital tactics for gauging the intent of prospective residents and using key performance indicators to optimize online inquiries.

Troy Griffiths
President and Chief Executive Officer, Vigil Health Solutions Inc.
6-E. Should Your Team Members Carry Smart Devices?
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

6-E. Should Your Team Members Carry Smart Devices?

Handheld, Wi-Fi-enabled devices can help your administrative and care team members access a growing number of cloud-based technology systems. But how will you ensure that team members use those devices for their intended purposes, care for them properly, and reap all the benefits these devices promise? Get answers from Baptist Community Services in Amarillo, TX, which adopted handheld devices for use with its electronic health records, nurse call, and resident monitoring systems. Decide if hand-held devices are right for you; explore the challenges involved in planning, setup, and implementation; and hear tips for successful adoption.

Sojourner Marable Grimmett
Senior Director of External Affairs & Strategic Partnerships, National Church Residences
52-D. Home Away from Home: Putting Down Roots in a Secondary Market
Monday, October 25, 2021
3:00 - 4:00 p.m.

52-D. Home Away from Home: Putting Down Roots in a Secondary Market

Why would an Ohio-based affordable housing organization put down roots 500 miles away in Atlanta, GA? Representatives of National Church Residences will share their organization’s journey to become one of the largest nonprofit developers of affordable housing in Georgia. Ascertain how the organization identified Atlanta as an area of growth, review strategies it used to implement this vision, and hear about the struggles it encountered along the way. Presenters will offer tips for identifying an appropriate secondary market, offer tools for deepening an organization’s presence in that market, and share strategies for developing partnerships in public, private, and philanthropic circles.

Jennifer Griveas
Chief Human Resources Officer & General Counsel, Eliza Jennings
8-F. Plan Your Response to Cybersecurity Threats
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

8-F. Plan Your Response to Cybersecurity Threats

In the wake of the COVID-19 pandemic, health care providers are facing new and more frequent cyberattacks and security breaches. You can avoid the expense and compliance headaches that come with these data breaches. But first, you must understand the threats and create a strong prevention plan and response strategy that involves both IT professionals and less tech-savvy team members. This session will help you do just that. Identify the top threats to data security, get tips on the most effective auditing and monitoring strategies, and learn the best ways to ensure data privacy and technology compliance.

Mike Gross
President, AKCG - Public Relations Counselors
63-B. Attract and Reassure Residents Through Storytelling
Sunday, October 24, 2021
4:30 - 5:30 p.m.

63-B. Attract and Reassure Residents Through Storytelling

Life plan communities face the challenging task of shoring up confidence among current and future residents in the wake of COVID-19. Storytelling can help you attract new residents and reassure current residents and their families that they can take comfort in your community’s commitment to its mission. Two communications experts will dissect the “PEARLS” of a good story: one that is Person-focused, Eccentric, Accessible, Refreshing, Local, and Sharable. Discover how to align your story with your organization’s mission, values, and vision; get tips on choosing the right communications strategy to spread your message; and hear what effective storytelling sounds like.

Laurence Gumina
CEO, Ohio Living
1-A. Accelerating Technology Innovation after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

1-A. Accelerating Technology Innovation after COVID

COVID-19 accelerated the adoption of technology designed to help aging services providers navigate the pandemic. The high rate of technology adoption, spending, and innovation will continue after the pandemic, but we’ll see a shift to advanced technologies designed to address our greatest needs while maximizing current solutions. A multisite aging services organization and a hospice provider will join leading experts to explore research on technology adoption and spending and to provide insights into the potential role telehealth, artificial intelligence, resident engagement solutions, and workforce technologies can play in transforming future models of care and ways of doing business.

9/15 Lisa McK informed that Tom Meyers will not speak. Jenny Poth will sub.

Nettie Harper
Co-Owner, Inspired Memory Care, Inc.
90-B. Humor and Resilience: Laughing While Living with Dementia
Sunday, October 24, 2021
4:30 - 5:30 p.m.

90-B. Humor and Resilience: Laughing While Living with Dementia

Humor has been linked to greater life satisfaction and resilience for older adults, and tends to be a remaining strength of many people living with dementia. It also has been demonstrated to reduce burnout and turnover among professional and personal care partners. So, let’s start laughing! This session will explore laughter from cross-cultural perspectives and will describe the benefits of humor for adults living with dementia and their care partners. International Alzheimer’s advocate Brian LeBlanc and his life/care partner Maureen Rulison will share their own experiences with laughter and provide practical applications for adaptive humor.

Glenn Harris
President, Race Forward
30-F. How Do We Move Toward Racial Equity?
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

30-F. How Do We Move Toward Racial Equity?

Join Glenn Harris, president and CEO of RaceForward, as he describes what racial equity look likes in practice, and how providers of aging services can begin operationalizing and organizing for racial equity within their organizations. RaceForward is dedicated to building awareness of racial justice and addressing racial justice issues through transformative leadership, ideas, and information. This session supports LeadingAge’s long-standing commitment to diversity, equity, and inclusion (DEI), and its desire to tell the DEI story in Atlanta, a city that was the epicenter of the Civil Rights Movement in the 1960s and the voting rights movement in 2021.

133-GS2. BUILDING A MORE JUST AND EQUITABLE FUTURE
Tuesday, October 26, 2021
9:30 - 11:00 a.m.

133-GS2. BUILDING A MORE JUST AND EQUITABLE FUTURE

Throughout the past year, LeadingAge members have been more intentional about demonstrating their commitment to diversity, equity, and inclusion, but there is more we can do to maximize our impact. Racial justice advocate Glenn Harris will discuss the steps we must take to inspire action and transform our organizations and communities. Please Note: Glenn Harris will also be speaking in session 30-F. on Tuesday afternoon.

Eric Harrmann
Senior Associate, AG Architecture
21-G. Designing Spaces that Promote Engagement
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

21-G. Designing Spaces that Promote Engagement

Well-designed amenity spaces can encourage activity and engagement in senior living. But pandemic-related restrictions on use of those spaces exacerbated social isolation and loneliness, and made it more difficult to maintain a sense of camaraderie among residents. Two architects and a senior living manager will discuss strategies for assessing and modifying your community’s sensory attributes to enhance feelings of home and a sense of belonging. They will share master planning and building design solutions that support safe gatherings, offer strategies for aligning operational decisions with the design of the physical environment, and impart planning and design concepts that promote engagement.

Joseph Hassel
Principal, Perkins Eastman
14-A. Poised for Change: Market Trends for 2022 and Beyond
Sunday, October 24, 2021
3:00 - 4:00 p.m.

14-A. Poised for Change: Market Trends for 2022 and Beyond

Every two years, global design firm Perkins Eastman conducts a “State of the Industry” survey to pinpoint the latest trends in the senior living field. The survey results include the perspectives of nonprofit providers about the pandemic, potential future disruptors, senior living models, consumer preferences, and growth projections. This session will focus on key survey takeaways, which portray a field poised for major change in response to the pandemic, the new federal administration, cultural shifts, and changing consumer behavior. Panelists with backgrounds in architecture, gerontology, development consulting, finance, and life plan community management will bring varied perspectives to the discussion.

Bruce Hennes
President and CEO, Hennes Communications
37-C. Answering Your Questions about Mergers and Acquisitions
Monday, October 25, 2021
8:00 - 9:00 a.m.

37-C. Answering Your Questions about Mergers and Acquisitions

Senior living organizations have many incentives to merge with or acquire another organization. But how do you actually merge professional staffs and boards of directors? How do you carry out due diligence and ensure compliance with state regulations ? How do you explain it all to employees, residents, families, and donors? You’ll get answers to all of these questions from James Newbrough, CEO of Cleveland-based Menorah Park, which merged with nearby Montefiore in July 2020. Newbrough will present a detailed case study of that merger, and Bruce Hennes, CEO of Hennes Communications, will discuss why communication was an integral part of the execution plan.

Ben Henson
Director of Marketing, QliqSOFT
4-C. Technologies We Need Now More Than Ever
Monday, October 25, 2021
8:00 - 9:00 a.m.

4-C. Technologies We Need Now More Than Ever

Telehealth, resident/family engagement software, and enterprise-wide business intelligence applications were in use well before the coronavirus pandemic. But COVID-19 taught us just how vital these technologies are to the aging services field. Three tech experts and a provider will explore how they leveraged these technology solutions to fight COVID, and the role these vital technologies could play in a post-COVID world. You’ll learn how telehealth can promote better preventative health, how a resident/family engagement solution can help you create a connected care community, and how you can make key decision using the data you generate each day.

Dan Hermann
President & CEO, Head of Investment Banking, Ziegler
55-E. Preserving the Nonprofit Legacy by Talking about Growth
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

55-E. Preserving the Nonprofit Legacy by Talking about Growth

Over the past decade, the pace of growth in the for-profit sector of the senior living field has been significantly more robust than in the nonprofit sector. This session will raise awareness among nonprofit senior living organizations about the need to take deliberate action to remain relevant in an increasingly competitive for-profit environment. Representatives from Ziegler will share data and growth trends for nonprofit life plan communities. Three CEOs will offer examples of how their nonprofit organizations are progressing toward strategic goals that include growth through affiliations and acquisitions, campus expansions or new development, and home and community-based service lines.

Lizbeth Heyer
Chief of Real Estate and Innovation, 2Life Communities
56-F. Designing Affordable Housing to Support Engagement and Health
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

56-F. Designing Affordable Housing to Support Engagement and Health

Follow 2Life Communities’ journey to redevelop J.J. Carroll, a 64-unit affordable housing community in Brighton, MA. Representatives of the Boston-based affordable housing developer will describe how the redesigned J.J. Carroll preserves residents’ connections with neighbors, offers neighborhood-oriented retail space and a Program of All Inclusive Care for the Elderly (PACE), and promotes resident health and well-being. Participants will take home tools for affordable housing development, discover community-based design features that combat social isolation while preventing the spread of infectious diseases, and explore innovations in housing and healthcare integration that prevent and postpone nursing home placements.

Torsten Hirche
President, CEO, Transforming Age
55-E. Preserving the Nonprofit Legacy by Talking about Growth
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

55-E. Preserving the Nonprofit Legacy by Talking about Growth

Over the past decade, the pace of growth in the for-profit sector of the senior living field has been significantly more robust than in the nonprofit sector. This session will raise awareness among nonprofit senior living organizations about the need to take deliberate action to remain relevant in an increasingly competitive for-profit environment. Representatives from Ziegler will share data and growth trends for nonprofit life plan communities. Three CEOs will offer examples of how their nonprofit organizations are progressing toward strategic goals that include growth through affiliations and acquisitions, campus expansions or new development, and home and community-based service lines.

Harry Hobson
President/CEO, Plymouth Harbor on Sarasota Bay
39-D. Using Appreciative Inquiry to Reinvent Your Organization
Monday, October 25, 2021
3:00 - 4:00 p.m.

39-D. Using Appreciative Inquiry to Reinvent Your Organization

Senior living communities emerging from the COVID-19 pandemic are confronted with a conundrum: Do they go back to old thinking and practices or do they use the lessons learned during the pandemic to reinvent themselves? This session will introduce attendees to the Appreciative Inquiry (AI) model and how it can help senior living communities focus on their positive, life-giving aspects and put changes into place that heighten their energy, sharpen their focus, and inspire their creative actions. Participants will explore how the AI process can drive employee-driven improvement, ensure post-pandemic growth, enrich resident-family relationships, and improve service delivery methods.

Lisa Hoffman
Executive Director, Phoebe Allentown
45-A. Continuing Care at Home: A Catalyst for Change
Sunday, October 24, 2021
3:00 - 4:00 p.m.

45-A. Continuing Care at Home: A Catalyst for Change

The Continuing Care at Home (CCaH) model isn’t new, but CCaH programs are poised to help senior living organizations become catalysts for change after the COVID-19 pandemic. Two CCaH program leaders will explore how CCaH programs can address consumers’ post-pandemic desire to age in community, why CCaH programs haven’t grown as quickly as anticipated, and the benefits and challenges associated with starting a new program. Presenters will address the need to educate governing boards about how CCaH programs can help an organization advance its mission, expand its revenue base, and create a bridge to existing campus-based services and programs.

Mark Holloway
Senior Vice President, Director, Compliance Services, Lockton Insurance Brokers
111-G. Employee Benefits: Legal and Regulatory Update
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

111-G. Employee Benefits: Legal and Regulatory Update

Tap into the knowledge and experience of an attorney, head of compliance, HR professionals, and a CEO to explore the legal and regulatory aspects of your employee benefits program. The discussion will focus on compliance challenges from the field and how the COVID-19 pandemic has and will continue to impact compliance for the foreseeable future. The panel will examine changes in Affordable Care Act regulations, mandates from the new administration, and costly pitfalls to avoid. Panel and audience members will tease out strategies related to workforce development, and explore how an employee benefits plan impacts recruitment and retention.

Kristen Hudgins
Senior Social Science Analyst, Office of Performance and Evaluation, Administration on Aging/Administration for Community Living
77-D. Building Better Programs Through Data: Lessons from Title VI
Monday, October 25, 2021
3:00 - 4:00 p.m.

77-D. Building Better Programs Through Data: Lessons from Title VI

Title VI of the Older Americans Act provides funding for nutrition and supportive services programs for 400 federally recognized American Indians, Alaskan Natives, and Native Hawaiians communities. A senior analysist at the Administration for Community Living (ACL) and two researchers will describe a five-year evaluation of the Title VI program and describe how ACL engaged and empowered local grantees to use data and evaluation to improve services. Participants will learn how to follow ACL’s example in harnessing the power of data to support and guide programming, communicate with stakeholders, strengthen funding streams, and engage their own staff.

Kimberly Hulett
President, Creating Results, Inc.
69-G. Milestone-Based Planning: Maximizing Results in Troubled Times
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

69-G. Milestone-Based Planning: Maximizing Results in Troubled Times

External market instability—whether it is brought on by a pandemic or a community repositioning—can affect your organization’s ability to achieve occupancy, revenue, and growth goals. Aging services professionals can quickly and effectively respond to such market volatility by carrying out milestone-based planning. Let marketing and sales experts introduce you to milestone-based planning, and hear how Phoebe Ministries, a Pennsylvania-based senior living system, successfully navigated the COVID-19 pandemic using this approach. Walk through steps for developing and implementing milestone-based planning approaches in marketing and sales that will help you maximize results while weathering revenue and resource shortages.

David Jackson
Director of Life Enrichment Services, La Vida Llena Retirement Community
5-D. Promoting Wellness in a Socially Distanced World
Monday, October 25, 2021
3:00 - 4:00 p.m.

5-D. Promoting Wellness in a Socially Distanced World

La Vida Llena Retirement Community in Albuquerque, NM, adapted to COVID-19 social-distancing restrictions by creating an affordable, web-based virtual platform that helps residents address the six dimensions of wellness. Using a free software application, the life plan community created a Wellness-on-Demand platform featuring 78 different programs, including resident-driven talk shows, education sessions, and art show presentations; fitness classes and exercise videos; online shopping services; and virtual museum tours from around the world. Join others in exploring how Virtual Wellness on Demand was developed, how it works, and how your life plan community can create a similar platform.

Stuart Jackson
Senior Vice President – Client Services, Greystone
53-D. Re-Engineering Your Business Model Post-COVID
Monday, October 25, 2021
3:00 - 4:00 p.m.

53-D. Re-Engineering Your Business Model Post-COVID

COVID-19 has changed the way senior living organizations operate and the levels of service and safety residents expect. Many providers have adapted to these changes in the short-term, but long-term effects remain to be seen. How will you modify your service mix to meet consumer needs and preferences? How will those modifications affect your margins? Let two finance and investment experts and a senior living executive suggest ways to reshuffle your service mix, rebalance your business model, and adjust your long-term strategy to fit the aging population’s evolving needs—all while maintaining your margins and keeping up with market trends.

Denice Jasper
Board Member, Vista Prairie Communities
44-H. How Boards Help Create Healthy and Ethical Organizations
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

44-H. How Boards Help Create Healthy and Ethical Organizations

Nonprofit senior living organizations need strong governance so they can address the realities of today’s complex and changing service environment and remain competitive and relevant in the face of disruption, innovation, and risk. Presenters will share best practices for creating a healthy and ethical organization that has a clear mission, aligned strategies, managed risk, and strong controls. Attendees will walk away with a better understanding of board members’ oversight role as independent directors and champions for integrity and ethics. You’ll recognize how enhancing governance capability and outcomes can enhance your organization’s current and future health, reputation, and competitive success.

Andrew Jeanneret
CFO, Asbury Communities, Inc.
111-G. Employee Benefits: Legal and Regulatory Update
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

111-G. Employee Benefits: Legal and Regulatory Update

Tap into the knowledge and experience of an attorney, head of compliance, HR professionals, and a CEO to explore the legal and regulatory aspects of your employee benefits program. The discussion will focus on compliance challenges from the field and how the COVID-19 pandemic has and will continue to impact compliance for the foreseeable future. The panel will examine changes in Affordable Care Act regulations, mandates from the new administration, and costly pitfalls to avoid. Panel and audience members will tease out strategies related to workforce development, and explore how an employee benefits plan impacts recruitment and retention.

James P Jeffery
Managing Director, Procyon Partners
119-D. Employee Retirement Readiness Benefits Everyone
Monday, October 25, 2021
3:00 - 4:00 p.m.

119-D. Employee Retirement Readiness Benefits Everyone

Helping employees manage their retirement is an important obligation for plan sponsors and can benefit both employees and employers. This session will offer pragmatic solutions for fostering retirement decision-making, easing employee anxiety, and reducing the costs that employers incur when employees defer retirement dreams. Find out how to align your retirement plan with employee and employer interests, implement a robust financial wellness program, help employees plan for a steady retirement income, and fulfill your fiduciary duty. Explore multi-employer defined contribution plans that can deliver a high-quality solution to employees while yielding significant savings for employers.

Jennifer Jimenez Marana
Vice President of Diversity, Equity, and Inclusion, Broadmead
29-E. How to Start Talking about Diversity, Equity, and Inclusion
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

29-E. How to Start Talking about Diversity, Equity, and Inclusion

Every LeadingAge member organization should be exploring issues of diversity, equity, and inclusion (DEI), given the growing diversity of the older population, the prevalence of minorities in the workforce, and the general lack of diversity among residents. However, many of us feel ill-equipped to start DEI conversations or initiatives. Leaders at four member organizations will share practical suggestions for engaging employees, residents, and board members in conversations and actions to help your organization build a more diverse and inclusive culture. The panel will also identify some of the obstacles you may encounter along the way.

32-H. Creating Brave Spaces for Conversations about Diversity
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

32-H. Creating Brave Spaces for Conversations about Diversity

How can your organization provide space for meaningful dialogue about important social issues without allowing varying viewpoints to cause friction and division? This session will share guidelines for creating Brave Spaces that foster trusting, open, and honest dialogue at the staff, board, and resident levels. Presenters will describe how they used these guidelines to create spaces where people could share feelings and opinions about race and work, and then begin working together to bring about change. Session attendees will join small groups to discuss how to apply Brave Spaces guidelines to their organization’s DEI efforts.

122-F. Supporting Team Members During Trying Times
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

122-F. Supporting Team Members During Trying Times

The coronavirus pandemic underscored a basic, long-standing truth about aging services organizations: employees are our greatest asset. But COVID-19 also raised awareness about another, sometimes overlooked, truth: our valued employees experience multiple stressors in their daily lives, even as they work to serve residents and clients. This session will focus on a variety of programs that can support employees during trying times, encourage self-care, and enhance retention. Presenters will discuss creative self-care programs that a Maryland-based life plan community offers its employees, including counseling, self-care activities, care packages and free meals, enhanced communication, and increased participation in organizational decision-making.

Emily Jimerson
Senior Associate, SFCS Architects
68-F. Overcome Your Post-Pandemic Marketing Challenges
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

68-F. Overcome Your Post-Pandemic Marketing Challenges

The coronavirus pandemic brought about a fundamental shift in how older adults view senior living. These views will persist beyond the pandemic and could affect future occupancy and sales. This session will draw on data from national- and community-level resident surveys to illustrate pandemic-related marketing challenges and shed light on how communities can adapt their outreach to reach out to and build connections with prospective residents. Presenters will guide attendees in creating a community identity that can become a springboard for building consumer trust. Participants will gain insight into marketing approaches that can be most successful in changing times.

Jed Johnson
Managing Director - Aging Services, CARF-CCAC
83-G. Managing Mobility: Transportation, Health, and Quality of Life
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

83-G. Managing Mobility: Transportation, Health, and Quality of Life

Access to reliable transportation is key to health and quality of life for a community’s older residents, family caregivers, staff members, and volunteers. Representatives of Kendal at Oberlin will be joined by a recognized transportation expert to help you assess your community’s transportation needs and take a holistic approach to managing mobility. Presenters will review innovative models for managing transportation services, including older driver safety initiatives, ride-hailing and car-sharing options, travel training, and initiatives to support family caregivers transporting loved ones. Participants will take home replicable strategies for reducing transportation and mobility barriers while addressing liability concerns.

Timothy Johnson
President and CEO, Frasier
35-B. Good Governance: What Influences Success?
Sunday, October 24, 2021
4:30 - 5:30 p.m.

35-B. Good Governance: What Influences Success?

Retired LeadingAge CEO Larry Minnix will share best practices in successful senior living governance and top influencers of success for nonprofit boards of directors. Two accounting experts and a seasoned life plan community CEO will join the panel to discuss the need for boards to examine their structures, compositions, and practices on an ongoing basis, and to make needed changes based on that assessment. Presenters will explore ways boards can mitigate risk, exercise fiscal responsibility, and establish a strategic planning initiative to carry their organizations into the future, even in this post-pandemic period of high risk and uncertainty.

Yolanda Johnson
Vice President of Human Resources, Broadmead
122-F. Supporting Team Members During Trying Times
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

122-F. Supporting Team Members During Trying Times

The coronavirus pandemic underscored a basic, long-standing truth about aging services organizations: employees are our greatest asset. But COVID-19 also raised awareness about another, sometimes overlooked, truth: our valued employees experience multiple stressors in their daily lives, even as they work to serve residents and clients. This session will focus on a variety of programs that can support employees during trying times, encourage self-care, and enhance retention. Presenters will discuss creative self-care programs that a Maryland-based life plan community offers its employees, including counseling, self-care activities, care packages and free meals, enhanced communication, and increased participation in organizational decision-making.

Tim Johnston
Director of National Projects, SAGE | Advocacy and Services for LGBT Elders
26-C. Best Practices for Welcoming LGBTQ+ Older Adults
Monday, October 25, 2021
8:00 - 9:00 a.m.

26-C. Best Practices for Welcoming LGBTQ+ Older Adults

Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) older adults ask themselves several questions when seeking residential living options: Will I be welcomed? Will I have to go back in the closet? Will I receive equal treatment? This session will present best practices, policies, and procedures to help senior living communities create a welcoming environment for LGBTQ+ older adults and alleviate their fear and apprehension. Presenters will introduce the Long-Term Care Equality Index (LEI), a tool for creating a network of LGBTQ+-welcoming communities; share the experiences of LeadingAge members participating in the LEI; and help attendees assess their community’s LGBTQ+ inclusivity.

28-D. HIV and Aging: Confronting Myths and Reducing Stigma
Monday, October 25, 2021
3:00 - 4:00 p.m.

28-D. HIV and Aging: Confronting Myths and Reducing Stigma

Thanks to modern medical treatments, people with HIV can live long and healthy lives. Yet, they still face considerable stigma, experience health disparities, and struggle to find affirming care. Tim Johnston, director of national projects at SAGE, will debunk common myths surrounding HIV, and will share strategies for educating staff so they can support long-term HIV survivors who are beginning to access aging services. Johnston will examine the population, including women and members of the Hispanic and Black communities, and will share lessons learned during the HIV/AIDS epidemic that can be applied today.

Ian Juliano
CEO, Trella Health
72-A. Using Data to Tell Your Story to Prospective Partners
Sunday, October 24, 2021
3:00 - 4:00 p.m.

72-A. Using Data to Tell Your Story to Prospective Partners

Providers of care in the home and community can leverage data to make themselves more attractive care partners for health plans, value-based contracting entities, or other providers. A representative of Visiting Nurse Health System (VNHS) in Atlanta, which delivers hospice, home health, and home and community-based services, will explain how her organization worked with a provider of Medicare claims data to help VNHS gain the confidence of referral sources and build trusting relationships with potential partners.

Dustin Julius
Designer, RLPS Architects
13-A. Reaching the Middle Market: A Step-by-Step Guide
Sunday, October 24, 2021
3:00 - 4:00 p.m.

13-A. Reaching the Middle Market: A Step-by-Step Guide

Landis Communities, a traditional life plan community in Lititz, PA, expanded its mission in 2013 to serve middle-income older adults looking for affordable housing options. Representatives from the organization will describe how they set out to create stand-alone communities that would take advantage of existing adjacent amenities and minimize the need to construct traditional common spaces. Follow along as presenters outline the steps involved in evaluating the market for affordable housing, building relationships with local partners and city planners, addressing challenges involved in urban community planning, using building design to reduce costs and maximize efficiencies, and identifying innovative financing solutions.

Cory Kallheim, Esq.
VP, Legal Affairs and Social Accountability, LeadingAge
105-D. Life Plan and Assisted Living Policy Update
Monday, October 25, 2021
3:00 - 4:00 p.m.

105-D. Life Plan and Assisted Living Policy Update

This session will present an overview of the latest federal policy issues affecting life plan communities and assisted living organizations. The panel will cover a range of topics, from liability reform and minimum wage conversations to vaccination access and fair housing. LeadingAge provider members will share strategies for delivering the best care and services while complying with complex policy requirements.

112-H. COVID-19 Liability Protections, Claims, and Defenses
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

112-H. COVID-19 Liability Protections, Claims, and Defenses

COVID-19 is bringing unprecedented challenges to the field of long-term services and supports (LTSS), including pandemic-related litigation. Three attorneys—two from LTSS communities and one from LeadingAge—will be on hand to discuss the types of pandemic-related claims affecting the LTSS field, and the potential application of state and federal civil liability protections, immunity, and other defenses to these claims. Attendees will receive guidance on how to mitigate and prepare to defend any future claims, and the relationship between this litigation, insurance rates, and insurance carriers moving forward.

Thomas Kamber
Executive Director, Older Adults Technology Services (OATS)
3-B. The Digital Divide: Achieving Inclusion and Equity for All
Sunday, October 24, 2021
4:30 - 5:30 p.m.

3-B. The Digital Divide: Achieving Inclusion and Equity for All

Research shows that 22 million older adults lack access to broadband internet at home, and that digital disengagement is associated with an older person’s race, disability, health status, educational attainment, immigration, rural residence, and income. Delve into the causes of the digital divide and explore the policy, funding, connectivity, and technology issues that must be addressed before we can achieve digital inclusion and equity for older adults. Hear more about research, best practices, and strategies for increasing, scaling, and sustaining digital access for older adults living in a variety of settings.

Ruth Katz
SVP of Public Policy and Advocacy, LeadingAge
104-C. Policy Expert Panel
Monday, October 25, 2021
8:00 - 9:00 a.m.

104-C. Policy Expert Panel

Aging services policy traditionally moves slowly and deliberately. Not so during the pandemic, when federal and state officials issued new guidance and regulations almost daily, and Congress passed some of the most sweeping relief and reform bills we’ve seen in decades. Through it all, LeadingAge’s policy team tracked administrative and legislative trends and reported them to members in real time. Listen as these policy experts share their analysis of and political insights into what happened during the pandemic, what’s going on in Congress and the administration right now, what’s on the horizon, and what it all means for you.

109-F. A Bold Policy Vision for Long-Term Services and Supports
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

109-F. A Bold Policy Vision for Long-Term Services and Supports

The coronavirus pandemic exposed the multi-decade neglect of long-term services and supports (LTSS) by national policymakers. Now it’s time for those policymakers to make tough but necessary decisions to ensure that the LTSS sector can respond to our nation’s changing demographics. This panel of LeadingAge experts will outline a vision for LTSS that fortifies mission-focused providers, gives consumers the security of knowing the nation has an LTSS plan that won’t bankrupt them or burden their families, and identifies a financing strategy to pay for that plan. We’ll discuss the politics of LTSS financing reform and explore steps for achieving change.

113-A. How Paying a Living Wage Benefits Everyone
Sunday, October 24, 2021
3:00 - 4:00 p.m.

113-A. How Paying a Living Wage Benefits Everyone

America’s 3.5 million direct care professionals play a critical role in supporting older adults and people with disabilities. However, these caregivers are not valued and often struggle with economic insecurity. This session will highlight a new LeadingAge study documenting the benefits that paying professional caregivers a living wage would yield for caregivers, providers, care recipients, and local economies. Hear about the living wage journey one LeadingAge member has embarked upon and how federal action could help build a strong, direct care workforce. Review a LeadingAge blueprint that spurred a national conversation about the need to support and grow the direct care workforce.

Sarah Keenan, R.N.
Chief Clinical Officer, Bluestone Physician Services
48-B. Revenue Opportunity: Primary Care Partnerships
Sunday, October 24, 2021
4:30 - 5:30 p.m.

48-B. Revenue Opportunity: Primary Care Partnerships

Primary care practice models are proliferating under value-based payment systems implemented by Medicare Advantage plans and the Center for Medicare and Medicaid Innovation. These models have the potential to impact service delivery patterns and narrow provider networks. To remain competitive, providers of senior housing and aging services should consider partnering with primary care companies to generate new revenue or expand revenue from existing business lines. This session will help providers explore opportunities to improve care and add services and revenue through partnerships with primary care companies, which are looking for help to scale their services and make them more efficient.

Amber Kendrick
VP Retirement Plan Consulting, Procyon Partners
119-D. Employee Retirement Readiness Benefits Everyone
Monday, October 25, 2021
3:00 - 4:00 p.m.

119-D. Employee Retirement Readiness Benefits Everyone

Helping employees manage their retirement is an important obligation for plan sponsors and can benefit both employees and employers. This session will offer pragmatic solutions for fostering retirement decision-making, easing employee anxiety, and reducing the costs that employers incur when employees defer retirement dreams. Find out how to align your retirement plan with employee and employer interests, implement a robust financial wellness program, help employees plan for a steady retirement income, and fulfill your fiduciary duty. Explore multi-employer defined contribution plans that can deliver a high-quality solution to employees while yielding significant savings for employers.

Christopher Keysor
CEO, Lenbrook Atlanta
57-F. Why Single-Site Life Plan Communities Continue to Thrive
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

57-F. Why Single-Site Life Plan Communities Continue to Thrive

How will single-site life plan communities fare in a market that continues to present opportunities for mergers, acquisitions, and affiliations? Representatives of Lenbrook, a single-site life plan community in Atlanta, will identify key factors that helped their community thrive, its advantage over multisite organizations, and recent innovations that helped it respond to consumer needs and preferences. Presenters will explore factors contributing to the success of single-site life plan communities, and the commonalities that high-performing single-site communities share. They will also explore the long-term effects of the pandemic on the senior living field and on single-site life plan communities.

71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?
Sunday, October 24, 2021
3:00 - 4:00 p.m.

71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?

The average resident will live in a life plan community for 12 years. That means decisions made this year can have repercussions a decade from now. For this reason, life plan community decision-makers must pay close attention to the long-term implications of short-term decisions. Two operational advisers and two life plan community leaders will explore 10 decisions that looked good when they are first implemented but turned out to be mistakes. Presenters will share principles to help boards and team members balance short-term and long-term needs, and will review examples of good decision-making for sales, marketing, pricing, and campus needs.

Craig Kimmel
Partner, RLPS Architects
18-D. Food Service Design: Keeping Residents Safe and Satisfied
Monday, October 25, 2021
3:00 - 4:00 p.m.

18-D. Food Service Design: Keeping Residents Safe and Satisfied

What will food service design look like after the pandemic? A culinary expert, architect, and life plan community leader will share design strategies for back- and front-of-house food service environments, based on current food service trends and a stepped-up focus on food safety. Presenters will examine the latest food service trends, including a phase-out of self-service buffets, greater transparency on food sourcing, frequent health inspections, and consumer preferences for multiple food delivery options. Consider how you can take a collaborative approach to food service design that lets you achieve greater flow, function, and aesthetics while keeping residents safe and satisfied.

Josh King
VP of Information Technology, Lutheran Senior Services
4-C. Technologies We Need Now More Than Ever
Monday, October 25, 2021
8:00 - 9:00 a.m.

4-C. Technologies We Need Now More Than Ever

Telehealth, resident/family engagement software, and enterprise-wide business intelligence applications were in use well before the coronavirus pandemic. But COVID-19 taught us just how vital these technologies are to the aging services field. Three tech experts and a provider will explore how they leveraged these technology solutions to fight COVID, and the role these vital technologies could play in a post-COVID world. You’ll learn how telehealth can promote better preventative health, how a resident/family engagement solution can help you create a connected care community, and how you can make key decision using the data you generate each day.

Nancy King
President of Senior Options, LLC, Senior Options
29-E. How to Start Talking about Diversity, Equity, and Inclusion
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

29-E. How to Start Talking about Diversity, Equity, and Inclusion

Every LeadingAge member organization should be exploring issues of diversity, equity, and inclusion (DEI), given the growing diversity of the older population, the prevalence of minorities in the workforce, and the general lack of diversity among residents. However, many of us feel ill-equipped to start DEI conversations or initiatives. Leaders at four member organizations will share practical suggestions for engaging employees, residents, and board members in conversations and actions to help your organization build a more diverse and inclusive culture. The panel will also identify some of the obstacles you may encounter along the way.

Nick Knowlton
VP, Business Development, Brightree LLC
11-G. Bridging the Interoperability Gap in Post-Acute Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

11-G. Bridging the Interoperability Gap in Post-Acute Care

What does true interoperability really mean? How close is your organization to achieving connected care? Post-acute care providers attending this session will get answers to these questions and gain insight into what their referral sources really care about when it comes to exchanging data and documentation electronically. Discover the role interoperability plays in a physician’s decision to refer patients to your care setting, find out what software vendors are doing to close the interoperability gap, and take home practical advice about what you can do today to advance your interoperability strategy and position your organization for success.

Valdeko Kreil
NHA, Utuqqanaat Inaat
25-C. Honoring Cultural Preferences: Lessons from Alaska
Monday, October 25, 2021
8:00 - 9:00 a.m.

25-C. Honoring Cultural Preferences: Lessons from Alaska

Honoring the cultural preferences of nursing home residents is an admirable goal, but it can sometimes be more complicated than it first appears. Valdeko Kreil, former administrator of Utuqqanaat Inaat, a nursing home in Kotzebue, AK, will describe his organization’s eight-year journey to bring traditional native foods back into the diet of Inupiat residents. The nursing home worked with federal, state, and local authorities, and two universities, to overcome regulatory restrictions on serving wild game and seal oil. Kreil will use his personal experiences to identify obstacles to meeting the cultural preferences of residents and discuss strategies for overcoming these obstacles.

Kurt Krejny
SVP, Platforms, Attane
67-E. Embracing Digital Marketing to Influence Occupancy
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

67-E. Embracing Digital Marketing to Influence Occupancy

Older adults moved online in record numbers during the pandemic, unleashing pent-up demand for evaluating living options trough digital media. This demand is poised to positively influence occupancy in 2022, but providers must embrace digital marketing and media activities and employ an optimized team structure to achieve success. A life plan community marketing executive will describe how her organization’s new reliance on digital marketing resulted in increased inquiries and tours that exceeded industry averages in 2020. Marketing professionals will share their digital tactics for gauging the intent of prospective residents and using key performance indicators to optimize online inquiries.

Deb Lambert
CEO, Byron Health Center
118-D. Engaging and Strengthening the Workforce: What’s Your Best Option?
Monday, October 25, 2021
3:00 - 4:00 p.m.

118-D. Engaging and Strengthening the Workforce: What’s Your Best Option?

Communication and financial support have been the keys to building a more engaged workforce at Byron Health Center in Fort Wayne, IN. Community leaders will be on hand to introduce you to “Beekeeper,” an online communication system that connects team members. They’ll also share details about a financial stewardship program that helped team members reduce their debt and purchase their first homes. Discover why the community took these approaches, how the programs were implemented, and the outcomes they produced. Take home a proven plan that will help you discern what programming might be the best option for your workforce.

Brian LeBlanc
International Dementia Advocate & Co-Founder, We Are Dementia Strong
90-B. Humor and Resilience: Laughing While Living with Dementia
Sunday, October 24, 2021
4:30 - 5:30 p.m.

90-B. Humor and Resilience: Laughing While Living with Dementia

Humor has been linked to greater life satisfaction and resilience for older adults, and tends to be a remaining strength of many people living with dementia. It also has been demonstrated to reduce burnout and turnover among professional and personal care partners. So, let’s start laughing! This session will explore laughter from cross-cultural perspectives and will describe the benefits of humor for adults living with dementia and their care partners. International Alzheimer’s advocate Brian LeBlanc and his life/care partner Maureen Rulison will share their own experiences with laughter and provide practical applications for adaptive humor.

Doug Leidig
President & CEO, Asbury Communities, Inc.
50-C. Using Philanthropy to Achieve Strategic Goals
Monday, October 25, 2021
8:00 - 9:00 a.m.

50-C. Using Philanthropy to Achieve Strategic Goals

Philanthropy is a vital source of funding that can be leveraged far beyond benevolent care. This session will highlight how Asbury Foundation aligned its efforts with Asbury Communities’ strategic plan to fund innovative resident programs, capital enhancements, and team member development. Presenters will make the case for using philanthropy as a vehicle for achieving an organization’s key objectives, and guide participants through the strategic planning alignment process. They will also examine innovative philanthropic programs that support departments like human resources, sales, and wellness. You’ll take home data about the importance of philanthropy that you can share with your leadership team.

Brett Logan
Senior Vice President/Sr. Director of Operations Management, LCS
75-C. Metrics that Matter: Using the Right Data to Drive Success
Monday, October 25, 2021
8:00 - 9:00 a.m.

75-C. Metrics that Matter: Using the Right Data to Drive Success

Get out from under the mountain of data that can leave you feeling overwhelmed. Discover how to build a metrics-driven organization that has greater clarity about what drives its success. Join a financial planner/analyst and a life plan community CEO to identify the financial and operational metrics that directly impact your bottom line. Presenters will enlighten you about ways to use those metrics to gain meaningful insights, empower your leaders, drive greater accountability, and make it easier to share performance data with your board. Hear how the right metrics allowed one community to adapt to the impact of COVID-19.

Michael Logan
CEO, Masonic Pathways
36-C. Moving Boards from Passivity to Engagement
Monday, October 25, 2021
8:00 - 9:00 a.m.

36-C. Moving Boards from Passivity to Engagement

Having a long-tenured and successful CEO is a good thing for a nonprofit senior living organization, but it can also encourage the board of directors to take a more passive role in governance. Given the rapidly changing senior living market, boards must exercise a higher level of engagement. CEOs, board members, and board development professionals will present case studies of organizations that reexamined how their boards function, and took steps to ensure that the board, CEO, and senior leadership team function at maximum potential. Presenters will offer tips for reinvigorating board meetings, cultivating meaningful education sessions, and developing a diverse board.

Rob Love
President & CEO, Love & Company, Inc.
45-A. Continuing Care at Home: A Catalyst for Change
Sunday, October 24, 2021
3:00 - 4:00 p.m.

45-A. Continuing Care at Home: A Catalyst for Change

The Continuing Care at Home (CCaH) model isn’t new, but CCaH programs are poised to help senior living organizations become catalysts for change after the COVID-19 pandemic. Two CCaH program leaders will explore how CCaH programs can address consumers’ post-pandemic desire to age in community, why CCaH programs haven’t grown as quickly as anticipated, and the benefits and challenges associated with starting a new program. Presenters will address the need to educate governing boards about how CCaH programs can help an organization advance its mission, expand its revenue base, and create a bridge to existing campus-based services and programs.

68-F. Overcome Your Post-Pandemic Marketing Challenges
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

68-F. Overcome Your Post-Pandemic Marketing Challenges

The coronavirus pandemic brought about a fundamental shift in how older adults view senior living. These views will persist beyond the pandemic and could affect future occupancy and sales. This session will draw on data from national- and community-level resident surveys to illustrate pandemic-related marketing challenges and shed light on how communities can adapt their outreach to reach out to and build connections with prospective residents. Presenters will guide attendees in creating a community identity that can become a springboard for building consumer trust. Participants will gain insight into marketing approaches that can be most successful in changing times.

Dean Maddalena
President, studioSIX5
15-B. Engaging Stakeholders in a Community Expansion
Sunday, October 24, 2021
4:30 - 5:30 p.m.

15-B. Engaging Stakeholders in a Community Expansion

When Harbor’s Edge in Norfolk, VA, undertook a vertical expansion of its urban campus, it engaged a variety of stakeholders in a participatory planning process that generated excitement and influenced the design. Urban planner and Harbor’s Edge resident Ray Gindroz will be joined by an architect, designer, and construction expert to describe how their high-rise, waterfront life plan community engaged stakeholders, how the design evolved in response to stakeholder feedback, and how this approach generated and maintained excitement about the project well into construction. The team will share lessons that can be applied to any building or expansion project.

Tauni Manasse
Vice President, LeaseLabs, a RealPage Company
60-A. Reaching Older Renters: Digital Marketing Demystified
Sunday, October 24, 2021
3:00 - 4:00 p.m.

60-A. Reaching Older Renters: Digital Marketing Demystified

Confused about how to reach older renters through the constantly evolving landscape of digital marketing? This session brings together three experts who can help you understand the latest trends in digital marketing and find the best communication channels for reaching older adults. Listen as a property management executive, a Google partner manager, and an expert in digital marketing share their knowledge and answer your questions about what it takes to make a sustained impact on the diverse older adult audience. Walk away with a game plan for implementing a successful digital marketing strategy.

Stan Massey
Chief Strategy Officer, Transcend Strategy Group
66-E. Sharpening Your Brand to Attract Partners and Employees
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

66-E. Sharpening Your Brand to Attract Partners and Employees

A powerful brand expresses an organization’s clear vision and sense of purpose, and showcases vital points of differentiation that can’t be fully duplicated by competitors. Hear from a branding expert about how an effective brand can help your organization enhance growth, recruit and retain a talented workforce, and develop partnerships with other providers. The president/CEO of AuthoraCare Collective, created through a merger of two North Carolina hospice and palliative care organizations, will share how her organization reframed its purpose to bring new cohesiveness to its culture. Presenters will share digital strategies and tactics for promoting your brand to varied audiences.

Olivia Mastry
Founder, The Collective Action Lab
40-E. Now What? Moving to the Future with Strategic Foresight
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

40-E. Now What? Moving to the Future with Strategic Foresight

Many organizations have lifted their gaze from the immediate challenges of COVID-19 and are asking, “Now what?” This session will share an approach for using strategic foresight to take stock of your organization’s pre-COVID strategies, identify what is still relevant and what requires change, reflect on anticipated trends and emerging issues in your organization and our field, and generate visionary and informed plans for the future. Participants will engage with LeadingAge's new strategic foresight self-guided tools, which are designed to help board members and staff leaders work together to anticipate and navigate the road ahead.

Matt Mauthe
CEO, Lutheran Homes and Health Services
21-G. Designing Spaces that Promote Engagement
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

21-G. Designing Spaces that Promote Engagement

Well-designed amenity spaces can encourage activity and engagement in senior living. But pandemic-related restrictions on use of those spaces exacerbated social isolation and loneliness, and made it more difficult to maintain a sense of camaraderie among residents. Two architects and a senior living manager will discuss strategies for assessing and modifying your community’s sensory attributes to enhance feelings of home and a sense of belonging. They will share master planning and building design solutions that support safe gatherings, offer strategies for aligning operational decisions with the design of the physical environment, and impart planning and design concepts that promote engagement.

Lisa McCracken
Director of Senior Living Research and Development, Ziegler
55-E. Preserving the Nonprofit Legacy by Talking about Growth
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

55-E. Preserving the Nonprofit Legacy by Talking about Growth

Over the past decade, the pace of growth in the for-profit sector of the senior living field has been significantly more robust than in the nonprofit sector. This session will raise awareness among nonprofit senior living organizations about the need to take deliberate action to remain relevant in an increasingly competitive for-profit environment. Representatives from Ziegler will share data and growth trends for nonprofit life plan communities. Three CEOs will offer examples of how their nonprofit organizations are progressing toward strategic goals that include growth through affiliations and acquisitions, campus expansions or new development, and home and community-based service lines.

Mario Mckenzie
Partner, CLA
44-H. How Boards Help Create Healthy and Ethical Organizations
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

44-H. How Boards Help Create Healthy and Ethical Organizations

Nonprofit senior living organizations need strong governance so they can address the realities of today’s complex and changing service environment and remain competitive and relevant in the face of disruption, innovation, and risk. Presenters will share best practices for creating a healthy and ethical organization that has a clear mission, aligned strategies, managed risk, and strong controls. Attendees will walk away with a better understanding of board members’ oversight role as independent directors and champions for integrity and ethics. You’ll recognize how enhancing governance capability and outcomes can enhance your organization’s current and future health, reputation, and competitive success.

71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?
Sunday, October 24, 2021
3:00 - 4:00 p.m.

71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?

The average resident will live in a life plan community for 12 years. That means decisions made this year can have repercussions a decade from now. For this reason, life plan community decision-makers must pay close attention to the long-term implications of short-term decisions. Two operational advisers and two life plan community leaders will explore 10 decisions that looked good when they are first implemented but turned out to be mistakes. Presenters will share principles to help boards and team members balance short-term and long-term needs, and will review examples of good decision-making for sales, marketing, pricing, and campus needs.

Carol McKinley
President & CEO, Simpson Senior Services
111-G. Employee Benefits: Legal and Regulatory Update
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

111-G. Employee Benefits: Legal and Regulatory Update

Tap into the knowledge and experience of an attorney, head of compliance, HR professionals, and a CEO to explore the legal and regulatory aspects of your employee benefits program. The discussion will focus on compliance challenges from the field and how the COVID-19 pandemic has and will continue to impact compliance for the foreseeable future. The panel will examine changes in Affordable Care Act regulations, mandates from the new administration, and costly pitfalls to avoid. Panel and audience members will tease out strategies related to workforce development, and explore how an employee benefits plan impacts recruitment and retention.

William McMorran
Sr. Partner, Green Oak Consulting Group
54-E. Planned Giving: The Key to Fund Development
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

54-E. Planned Giving: The Key to Fund Development

Planned giving can be a key strategy to help life plan communities prepare for future unknowns. This session will help participants undertake a radical rethinking of traditional planned-giving models. Presenters will review planned-giving options currently being used at standalone communities and multisite organizations, and will offer best practices for building a substantial, long-term giving program that focuses on assets over cash, can respond to donor fatigue and donor gratitude, and can inspire new gifts. Participants will take home tips for making substantial resources available for the future by creating a meaningful legacy program today.

Eric McRoberts
Partner, RLPS Architects
20-F. Designing WITH People Who Live With Dementia
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

20-F. Designing WITH People Who Live With Dementia

Design of the physical environment can have a profound effect on people living with dementia. That’s why organizations implementing new developments must listen to and partner with people living with dementia throughout the planning process to find out how and where they want to live and how the built environment can reflect those preferences. Join CEOs from two communities with unique approaches to supporting people with dementia, and hear from people living with dementia about how they participated in shaping the design of the places where they live and how these environments affect their daily lives.

Kristine Mellgren
Director of Human Resources, Trinity Terrace
116-C. Make Your Organization a Place Where People Want to Work
Monday, October 25, 2021
8:00 - 9:00 a.m.

116-C. Make Your Organization a Place Where People Want to Work

Is your organization a place where people want to work? Come to this session ready to be challenged by this and other questions. Thought leader Cara Silletto and a senior living provider will prepare you to create a long-term plan for managing workforce challenges. They’ll help you see why today’s workers are different, and how adapting to those differences can help you retain essential talent. Explore proven retention initiatives and take home strategies for competing effectively with other employers in your area, budgeting for the cost of employee turnover, and creating a more supportive team to manage your workforce.

Andrew Miller
Program Analyst, IONA Senior Services
100-G. How to Prepare Older Adults for Aging Solo
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

100-G. How to Prepare Older Adults for Aging Solo

Whether by choice or circumstance, many older adults find themselves “aging solo” without the support system traditionally provided by family. Iona Senior Services in Washington, DC, offers Aging Solo classes to better equip older adults to make plans and decisions so they can prevent crisis situations that could arise when their ability to function decreases. A social worker and wellness coordinator from Iona will explore the aging solo concept, discuss the importance of and barriers to planning for aging, and introduce the Aging Solo curriculum, which participants can use to create their own programs and services.

Katharine Miller
Executive Director, Front Porch
54-E. Planned Giving: The Key to Fund Development
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

54-E. Planned Giving: The Key to Fund Development

Planned giving can be a key strategy to help life plan communities prepare for future unknowns. This session will help participants undertake a radical rethinking of traditional planned-giving models. Presenters will review planned-giving options currently being used at standalone communities and multisite organizations, and will offer best practices for building a substantial, long-term giving program that focuses on assets over cash, can respond to donor fatigue and donor gratitude, and can inspire new gifts. Participants will take home tips for making substantial resources available for the future by creating a meaningful legacy program today.

Eric Mineart
VP Marketing Strategy & Customer Experience, Pacific Retirement Services
61-A. How to Incorporate Actuarial Analyses into Marketing Efforts
Sunday, October 24, 2021
3:00 - 4:00 p.m.

61-A. How to Incorporate Actuarial Analyses into Marketing Efforts

Life plan communities face challenges when setting contract prices and fees that are both marketable to prospective residents and economically feasible for the community. Community executives and an actuary will offer tips for addressing these challenges by using key actuarial measures—including life expectancies, morbidity rates, and withdrawal rates—to set contract pricing. Discover how to use these measures in your marketing campaigns to convey a sense of security to prospective residents, underscore the fee structure’s fairness, and illustrate the community’s long-term financial viability. Discover how accounting and marketing departments can work together to communicate actuarial measures to prospective residents.

William Minnix
Former CEO, LeadingAge,
35-B. Good Governance: What Influences Success?
Sunday, October 24, 2021
4:30 - 5:30 p.m.

35-B. Good Governance: What Influences Success?

Retired LeadingAge CEO Larry Minnix will share best practices in successful senior living governance and top influencers of success for nonprofit boards of directors. Two accounting experts and a seasoned life plan community CEO will join the panel to discuss the need for boards to examine their structures, compositions, and practices on an ongoing basis, and to make needed changes based on that assessment. Presenters will explore ways boards can mitigate risk, exercise fiscal responsibility, and establish a strategic planning initiative to carry their organizations into the future, even in this post-pandemic period of high risk and uncertainty.

Timothy Mueller
President, SFCS Architects
16-C. Challenge, Change, and Contemplation: The Future of Senior Living
Monday, October 25, 2021
8:00 - 9:00 a.m.

16-C. Challenge, Change, and Contemplation: The Future of Senior Living

As the COVID-19 threat begins to recede, providers of aging services must start defining the future of their communities and our field. Dr. Louise Aronson, author of Elderhood: Redefining Aging, Transforming Medicine, Reimagining Life, will join this panel of experts to offer thoughts about what organizations, providers, and communities can do to “futureproof” our field. Topics will include the future viability of assisted living and nursing homes, the need to address medical and social needs of older adults, and the significant business opportunities related to older adults, including the opportunity to meet the needs of underserved and marginalized individuals.

William Myers
Director of Wellness Strategies, Mather
89-B. A New Approach to Wellness
Sunday, October 24, 2021
4:30 - 5:30 p.m.

89-B. A New Approach to Wellness

Individuals are diverse in their interests, needs, and experiences—and in their path to wellness. That’s why Mather, a multi-site organization in Evanston, IL., adopted a research-based approach to wellness using a person-centric model which fosters autonomy, achievement, and affiliation while recognizing that wellness looks different to each person. Presenters will describe the model and how it can be implemented in senior living communities, explore how the model embraces a whole-person philosophy through the lens of the individual, and outline the many factors—including emotional health, intellectual stimulation, environment, social engagement, and spirituality—that contribute to quality of life.

Kimberly Nahrgang
RN Staff Development Director/Training Center Coordinator, Benedictine Living Community - Winona
123-F. Virtual Reality: Changing the Way Caregivers Learn
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

123-F. Virtual Reality: Changing the Way Caregivers Learn

Try out virtual reality (VR) technology and experience first-hand how VR can accelerate caregiver education and lead to a deeper understanding of aging and older adults. A VR expert will share how virtual reality is being used to develop cutting-edge training programs that conserve resources and promote employee satisfaction. Session attendees will experience the full VR training framework, which involves reflecting on your experience working with elders living with dementia and then stepping into the shoes of an older adult to experience first-hand what it feels like to encounter and attempt to cope with sensory, language processing, and language expression challenges.

Rita Nakashima Brock
Senior Vice-President & Director of Shay Moral Injury Center, Volunteers of America
124-G. ReST: Addressing Moral Distress Through Peer Support
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

124-G. ReST: Addressing Moral Distress Through Peer Support

The Resilience Strength Time (ReST) program, sponsored by LeadingAge member Volunteers of America (VOA), is a free, confidential, group process that supports emotional resilience in people struggling with isolation, fatigue, frustration, anxiety, and a sense of inadequacy or failure. This session will describe the online VOA|ReST program and educate participants about how the program uses peer support to enable small groups of people to connect with each other, share their feelings, and recover from moral distress. Find out how to sign up for and use VOA|ReST when people you know need support.

Cole Naughton
Consulting Actuary, A.V. Powell & Associates LLC
80-E. How Will Future Trends Impact Your Business Planning?
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

80-E. How Will Future Trends Impact Your Business Planning?

Since 1982, the actuary consulting firm AV Powell & Associates has been collecting and analyzing demographic and health care utilization data about nearly 300,000 continuing care contract holders representing approximately 2 million life years. During this session, AV Powell representatives will present results from their latest analysis of data covering trends in life plan community entry age, double occupancy, gender, life expectances, health care utilization, and population flow projections for 2001 to 2010 and 2011 to 2020. Participants will gain an understanding of how anticipated future trends will impact business planning by influencing pricing and reserve requirements.

Jim Newbrough
CEO, Montefiore Home
37-C. Answering Your Questions about Mergers and Acquisitions
Monday, October 25, 2021
8:00 - 9:00 a.m.

37-C. Answering Your Questions about Mergers and Acquisitions

Senior living organizations have many incentives to merge with or acquire another organization. But how do you actually merge professional staffs and boards of directors? How do you carry out due diligence and ensure compliance with state regulations ? How do you explain it all to employees, residents, families, and donors? You’ll get answers to all of these questions from James Newbrough, CEO of Cleveland-based Menorah Park, which merged with nearby Montefiore in July 2020. Newbrough will present a detailed case study of that merger, and Bruce Hennes, CEO of Hennes Communications, will discuss why communication was an integral part of the execution plan.

Holly Norelli
Deputy Director, Division of Nursing Homes, Centers for Medicare & Medicaid Services (CMS)
106-D. Skilled Nursing Policy Update
Monday, October 25, 2021
3:00 - 4:00 p.m.

106-D. Skilled Nursing Policy Update

Throughout the COVID-19 pandemic, nursing homes have had to adjust to ever-changing regulations and guidance from the Centers for Medicare & Medicaid Services (CMS) and recommendations from the Centers for Disease Control and Prevention (CDC). During this session, CMS and CDC officials will explain how CDC recommendations have shaped CMS regulations and guidance, and how they expect nursing home operations to evolve as we learn to live with COVID-19 and prepare for other emerging infectious diseases. Let presenters brief you on issues that are important to nursing home operators, including survey trends, frequent citations, and infection control best practices.

Michelle Norris
Exec. VP External Affairs & Strategic Partnerships, National Church Residences
52-D. Home Away from Home: Putting Down Roots in a Secondary Market
Monday, October 25, 2021
3:00 - 4:00 p.m.

52-D. Home Away from Home: Putting Down Roots in a Secondary Market

Why would an Ohio-based affordable housing organization put down roots 500 miles away in Atlanta, GA? Representatives of National Church Residences will share their organization’s journey to become one of the largest nonprofit developers of affordable housing in Georgia. Ascertain how the organization identified Atlanta as an area of growth, review strategies it used to implement this vision, and hear about the struggles it encountered along the way. Presenters will offer tips for identifying an appropriate secondary market, offer tools for deepening an organization’s presence in that market, and share strategies for developing partnerships in public, private, and philanthropic circles.

Catherine O'Brien
Director, Institute on Aging, Mather
89-B. A New Approach to Wellness
Sunday, October 24, 2021
4:30 - 5:30 p.m.

89-B. A New Approach to Wellness

Individuals are diverse in their interests, needs, and experiences—and in their path to wellness. That’s why Mather, a multi-site organization in Evanston, IL., adopted a research-based approach to wellness using a person-centric model which fosters autonomy, achievement, and affiliation while recognizing that wellness looks different to each person. Presenters will describe the model and how it can be implemented in senior living communities, explore how the model embraces a whole-person philosophy through the lens of the individual, and outline the many factors—including emotional health, intellectual stimulation, environment, social engagement, and spirituality—that contribute to quality of life.

Barbara Olson
Chief Clinical Officer, The Just Culture Company
126-H. How to Ensure Safe Care for Seniors
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

126-H. How to Ensure Safe Care for Seniors

Most instances of maltreatment analyzed by LeadingAge Minnesota in 2017 involved human error, risky behavior, and organizational system issues—not purposeful or reckless staff behavior. Based on these findings, LeadingAge Minnesota launched Safe Care for Seniors, which promotes key actions to improve quality and safety outcomes in care settings. A LeadingAge Minnesota executive and a patient safety expert will describe Safe Care for Seniors; explain the difference between workplace, at-risk, and reckless behaviors; and offer tips on how you can address each type. Discover how your organization can implement a culture of safety that supports staff while preventing adverse events.

Brett Ortega
VP, Community Technology, HumanGood Inc.
7-E. Technology Support and Training for Residents and Clients
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

7-E. Technology Support and Training for Residents and Clients

Providers of aging services deployed a large number of technologies to mitigate the impacts of COVID-19. As the number of consumer-facing technologies grew, so did the need to provide residents and clients with technology support. This session will describe various types of technology support and training, and explore potential business models for providing residents and clients with the support they need to use social connectedness, engagement, telehealth, and other technologies. Gain tips for choosing the right support and training model for your organization. Discuss case studies, success factors, and lessons learned by organizations that implemented technology support and training programs.

Fran Palma
Sr, VP of Digital Strategies, Covenant Living Communities and Services
62-B. Getting Started with Marketing Automation
Sunday, October 24, 2021
4:30 - 5:30 p.m.

62-B. Getting Started with Marketing Automation

Life plan communities can nurture sales leads more successfully by automating repetitive marketing tasks. Two digital strategy experts will introduce you to easy approaches for implementing marketing automation at your community. They’ll also explain how marketing automation can drive return on investment while reducing costs and increasing the effectiveness of marketing and sales. Whether you’re a single-site or multi-site organization, you’ll walk away with great tips for creating and automating relevant and timely content across multiple communications platforms, identifying customer behaviors and trends you can use to guide engagement efforts, and delivering a customized message that promotes your unique brand.

Davis Park
Executive Director, Front Porch Center for Innovation and Wellbeing, Front Porch
3-B. The Digital Divide: Achieving Inclusion and Equity for All
Sunday, October 24, 2021
4:30 - 5:30 p.m.

3-B. The Digital Divide: Achieving Inclusion and Equity for All

Research shows that 22 million older adults lack access to broadband internet at home, and that digital disengagement is associated with an older person’s race, disability, health status, educational attainment, immigration, rural residence, and income. Delve into the causes of the digital divide and explore the policy, funding, connectivity, and technology issues that must be addressed before we can achieve digital inclusion and equity for older adults. Hear more about research, best practices, and strategies for increasing, scaling, and sustaining digital access for older adults living in a variety of settings.

Dylan Pattenaude
National Director of Digital Services, Covenant Living Communities and Services
62-B. Getting Started with Marketing Automation
Sunday, October 24, 2021
4:30 - 5:30 p.m.

62-B. Getting Started with Marketing Automation

Life plan communities can nurture sales leads more successfully by automating repetitive marketing tasks. Two digital strategy experts will introduce you to easy approaches for implementing marketing automation at your community. They’ll also explain how marketing automation can drive return on investment while reducing costs and increasing the effectiveness of marketing and sales. Whether you’re a single-site or multi-site organization, you’ll walk away with great tips for creating and automating relevant and timely content across multiple communications platforms, identifying customer behaviors and trends you can use to guide engagement efforts, and delivering a customized message that promotes your unique brand.

Sue Payne
Home Care Strategies Advisor, Corridor Group
76-C. Lessons from the Home Health Value Based Purchasing Pilot
Monday, October 25, 2021
8:00 - 9:00 a.m.

76-C. Lessons from the Home Health Value Based Purchasing Pilot

The five-year Home Health Value Based Purchasing (HHVBP) pilot, conducted in nine states, has proven to be successful in improving quality and managing cost of care for home health clients. An expansion of the HHVBP initiative has been approved by the U.S. Department of Health and Human Services and could start in 2022. Presenters will identify the results of and lessons learned from the HHVBP pilot, identify key steps organizations can take to prepare for the HHVBP expansion, and explain how paying for value based purchasing can increase your organization’s revenue and help you manage costs.

Sherry Perry
Certified Nursing Assistant, National Association of Health Care Assistants
114-B. Engaging with the New CNA Workforce
Sunday, October 24, 2021
4:30 - 5:30 p.m.

114-B. Engaging with the New CNA Workforce

Certified nursing assistants (CNA) provide an estimated 90% of direct care in the nation’s 15,500 nursing homes. Yet, they are paid relatively low wages and receive few benefits. This session will examine how the pandemic has changed the CNA workforce, now and for the future. Two CNAs will discuss their experiences on the COVID-19 frontlines. The CEO of the National Association of Health Care Assistants will offer insights into what providers can do to connect with CNAs on a deeper level and help them heal after the pandemic, and how providers can recruit and engage with the new CNA workforce.

Tod Petty
EVP/COO of Senior Living, Lloyd Jones Capital
9-F. Connectivity is Key: Does Your Network Measure Up?
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

9-F. Connectivity is Key: Does Your Network Measure Up?

Reliable Wi-Fi is a top amenity for your residents and it's also crucial for your operations. Residents want to use their electronic devices to socialize, work remotely, shop online, and watch favorite shows. Similarly, your organization needs a strong Wi-Fi network to support care- and safety-related operations. Achieving these goals requires a property-wide, fully managed, and purpose-built Wi-Fi network that provides a good user experience. Hear from two senior living communities that have successfully implemented a managed and secure Wi-Fi network, gain insight into the critical components of their transition, and learn how to maintain reliable and seamless Wi-Fi connectivity.

Stacy Plumbo
Regional Manager, Select Rehabilitation, LLC
120-E. Overcoming Social Distancing with Person-Centered Care
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

120-E. Overcoming Social Distancing with Person-Centered Care

Providers of aging services weren’t prepared to keep residents engaged and active while complying with pandemic-related social distancing restrictions. Hear from a post-acute provider that met this challenge by implementing a Montessori approach and Tailored Activity Programs (TAP) to create worthwhile and meaningful roles, routines, and activities for residents while improving employee satisfaction. Presenters will describe the impact of Montessori and TAP programming on quality of care and employee retention/satisfaction, and will share tips for developing a good workplace culture, addressing the needs of varying shifts and employee levels, overcoming barriers and challenges, and measuring satisfaction and return on investment.

Lori Porter
Founder & CEO, National Association of Health Care Assistants
114-B. Engaging with the New CNA Workforce
Sunday, October 24, 2021
4:30 - 5:30 p.m.

114-B. Engaging with the New CNA Workforce

Certified nursing assistants (CNA) provide an estimated 90% of direct care in the nation’s 15,500 nursing homes. Yet, they are paid relatively low wages and receive few benefits. This session will examine how the pandemic has changed the CNA workforce, now and for the future. Two CNAs will discuss their experiences on the COVID-19 frontlines. The CEO of the National Association of Health Care Assistants will offer insights into what providers can do to connect with CNAs on a deeper level and help them heal after the pandemic, and how providers can recruit and engage with the new CNA workforce.

Jenny Poth
Vice President, Ziegler
1-A. Accelerating Technology Innovation after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

1-A. Accelerating Technology Innovation after COVID

COVID-19 accelerated the adoption of technology designed to help aging services providers navigate the pandemic. The high rate of technology adoption, spending, and innovation will continue after the pandemic, but we’ll see a shift to advanced technologies designed to address our greatest needs while maximizing current solutions. A multisite aging services organization and a hospice provider will join leading experts to explore research on technology adoption and spending and to provide insights into the potential role telehealth, artificial intelligence, resident engagement solutions, and workforce technologies can play in transforming future models of care and ways of doing business.

9/15 Lisa McK informed that Tom Meyers will not speak. Jenny Poth will sub.

AV Powell
Board Chair, A.V. Powell & Associates LLC
80-E. How Will Future Trends Impact Your Business Planning?
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

80-E. How Will Future Trends Impact Your Business Planning?

Since 1982, the actuary consulting firm AV Powell & Associates has been collecting and analyzing demographic and health care utilization data about nearly 300,000 continuing care contract holders representing approximately 2 million life years. During this session, AV Powell representatives will present results from their latest analysis of data covering trends in life plan community entry age, double occupancy, gender, life expectances, health care utilization, and population flow projections for 2001 to 2010 and 2011 to 2020. Participants will gain an understanding of how anticipated future trends will impact business planning by influencing pricing and reserve requirements.

Adrienne Powell Ruffin
VP and Head of LTSS Strategic Initiatives and Operations, LeadingAge
24-B. Promoting Diversity in Aging Services
Sunday, October 24, 2021
4:30 - 5:30 p.m.

24-B. Promoting Diversity in Aging Services

In early 2021, LeadingAge researchers surveyed LeadingAge members to learn about their diversity, equity, and inclusion (DEI) initiatives, metrics, challenges, benefits, and planned activities. This session will share findings from that survey and consider the DEI journey from the provider and leader perspectives. Presenters will examine the importance of partnerships in helping organizations recruit diverse talent, and will describe a proposed collaboration between LeadingAge and UNCF designed to raise awareness of career opportunities in aging services among students of Historically Black Colleges and Universities and other minority-serving institutions, and create a diverse pool of candidates for mid-level and C-suite positions.

Scott Precourt
President & CEO, U.S. Housing Consultants & InspectCheck
102-A. HUD Physical Inspection Standards after COVID
Sunday, October 24, 2021
3:00 - 4:00 p.m.

102-A. HUD Physical Inspection Standards after COVID

The U.S. Department of Housing and Urban Development (HUD) spent four years moving toward new National Standards for the Physical Inspection of Real Estate (NSPIRE). These standards emphasize living units and de-emphasize common areas, grounds, and exteriors. Will HUD continue on this path, or design a new approach that is more consistent with the post-pandemic need for continued social distancing? Get updates on new rules for HUD’s Real Estate Assessment Center (REAC), what managers and owners of HUD-financed affordable housing need to know about REAC's return to operations after COVID-19, and the status of HUD's new NSPIRE requirements.

Melissa Pritchard
Senior Vice President, SFCS Architects
16-C. Challenge, Change, and Contemplation: The Future of Senior Living
Monday, October 25, 2021
8:00 - 9:00 a.m.

16-C. Challenge, Change, and Contemplation: The Future of Senior Living

As the COVID-19 threat begins to recede, providers of aging services must start defining the future of their communities and our field. Dr. Louise Aronson, author of Elderhood: Redefining Aging, Transforming Medicine, Reimagining Life, will join this panel of experts to offer thoughts about what organizations, providers, and communities can do to “futureproof” our field. Topics will include the future viability of assisted living and nursing homes, the need to address medical and social needs of older adults, and the significant business opportunities related to older adults, including the opportunity to meet the needs of underserved and marginalized individuals.

Suzanne Pugh
President & CEO, Aldersgate
24-B. Promoting Diversity in Aging Services
Sunday, October 24, 2021
4:30 - 5:30 p.m.

24-B. Promoting Diversity in Aging Services

In early 2021, LeadingAge researchers surveyed LeadingAge members to learn about their diversity, equity, and inclusion (DEI) initiatives, metrics, challenges, benefits, and planned activities. This session will share findings from that survey and consider the DEI journey from the provider and leader perspectives. Presenters will examine the importance of partnerships in helping organizations recruit diverse talent, and will describe a proposed collaboration between LeadingAge and UNCF designed to raise awareness of career opportunities in aging services among students of Historically Black Colleges and Universities and other minority-serving institutions, and create a diverse pool of candidates for mid-level and C-suite positions.

29-E. How to Start Talking about Diversity, Equity, and Inclusion
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

29-E. How to Start Talking about Diversity, Equity, and Inclusion

Every LeadingAge member organization should be exploring issues of diversity, equity, and inclusion (DEI), given the growing diversity of the older population, the prevalence of minorities in the workforce, and the general lack of diversity among residents. However, many of us feel ill-equipped to start DEI conversations or initiatives. Leaders at four member organizations will share practical suggestions for engaging employees, residents, and board members in conversations and actions to help your organization build a more diverse and inclusive culture. The panel will also identify some of the obstacles you may encounter along the way.

59-H. Linking Planning and Design for a Community-Based NORC
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

59-H. Linking Planning and Design for a Community-Based NORC

Aldersgate returns to the LeadingAge Annual Meeting to provide an update on its five-year effort to carry out a strategic planning process focused on revisioning a conventional life plan community campus in Charlotte, NC, while creating a Naturally Recurring Retirement Community in a new, mixed-use, mixed-income intergenerational community. This session will revisit Aldersgate’s strategic planning process, including its strengths, weaknesses, modifications, and extensions. Presenters will highlight key steps that senior living organizations can take to link strategic planning with a physical master plan, and will offer tips for conducting inclusive and comprehensive outreach to current residents and the broader community.

Bryan Rader
Executive Vice President, Sr Living, Single Digits for Senior Living (formerly Inviacom)
9-F. Connectivity is Key: Does Your Network Measure Up?
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

9-F. Connectivity is Key: Does Your Network Measure Up?

Reliable Wi-Fi is a top amenity for your residents and it's also crucial for your operations. Residents want to use their electronic devices to socialize, work remotely, shop online, and watch favorite shows. Similarly, your organization needs a strong Wi-Fi network to support care- and safety-related operations. Achieving these goals requires a property-wide, fully managed, and purpose-built Wi-Fi network that provides a good user experience. Hear from two senior living communities that have successfully implemented a managed and secure Wi-Fi network, gain insight into the critical components of their transition, and learn how to maintain reliable and seamless Wi-Fi connectivity.

Mike Rambarose
President/CEO, Whitney Center, Inc.
87-A. Rebuilding Person-Centered Dementia Care in a Pandemic
Sunday, October 24, 2021
3:00 - 4:00 p.m.

87-A. Rebuilding Person-Centered Dementia Care in a Pandemic

People living with dementia, their families, friends, and care partners have been strongly affected by the isolation and disengagement prompted by COVID-19 social distancing restrictions. Those who cannot comprehend the reasoning behind restrictions often experience the most harmful effects. Internationally known dementia care educator Teepa Snow will explore the emotional stress that has occurred during the pandemic and share strategies for resuming humane, person-centered care for all members of our traumatized care system. Participants will discover how to reduce distress and optimize an individual’s sense of safety, acceptance, and inclusion, and how to promote relationship rebuilding and community re-engagement.

Joseph Ray
Board Member, Laguna Rainbow Nursing Center
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Tami Reed
Administrator, Morning Star Care Center
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Dennis Richards
Senior Director of Development, Atlanta Region, National Church Residences
52-D. Home Away from Home: Putting Down Roots in a Secondary Market
Monday, October 25, 2021
3:00 - 4:00 p.m.

52-D. Home Away from Home: Putting Down Roots in a Secondary Market

Why would an Ohio-based affordable housing organization put down roots 500 miles away in Atlanta, GA? Representatives of National Church Residences will share their organization’s journey to become one of the largest nonprofit developers of affordable housing in Georgia. Ascertain how the organization identified Atlanta as an area of growth, review strategies it used to implement this vision, and hear about the struggles it encountered along the way. Presenters will offer tips for identifying an appropriate secondary market, offer tools for deepening an organization’s presence in that market, and share strategies for developing partnerships in public, private, and philanthropic circles.

Sonja Richmond
Medical Director, Forest Hills of DC – Inclusive Senior Living
97-F. Yoga: It’s Not Just for Residents Anymore
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

97-F. Yoga: It’s Not Just for Residents Anymore

Yoga is a versatile tool that comes in many forms and can enhance leadership, enrich stress management, and facilitate trauma-informed care in senior living communities. Yoga also can support resilience, peace, and positive energy among residents and team members. Two certified yoga instructors—one a physician and hospice provider and the other a nursing home administrator—will help you understand the various kinds of yoga practice and what it takes to introduce yoga to a community in a way that supports everyone. Participants will experience a short demonstration of chair yoga as a form of self-care.

Cedric Richner III, CFRE
Managing Principal, Marts&Lundy
50-C. Using Philanthropy to Achieve Strategic Goals
Monday, October 25, 2021
8:00 - 9:00 a.m.

50-C. Using Philanthropy to Achieve Strategic Goals

Philanthropy is a vital source of funding that can be leveraged far beyond benevolent care. This session will highlight how Asbury Foundation aligned its efforts with Asbury Communities’ strategic plan to fund innovative resident programs, capital enhancements, and team member development. Presenters will make the case for using philanthropy as a vehicle for achieving an organization’s key objectives, and guide participants through the strategic planning alignment process. They will also examine innovative philanthropic programs that support departments like human resources, sales, and wellness. You’ll take home data about the importance of philanthropy that you can share with your leadership team.

Samantha Robbins
Board Member, Friendship Village Senior Living Communities
85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit

Some nonprofit communities are incorporating principles of “social entrepreneurship” into their culture, structures, and programming to stay competitive and energize their missions. Meet two representatives from nonprofit life plan communities that underwent extraordinary shifts during unprecedented times and overcame bureaucracy, risk-aversion, and “paralysis by analysis” to reinvent themselves. Leveraging these inspiring stories, two marketing professionals and two life plan community leaders will explore key principles of social entrepreneurship and offer lessons to help your organization adopt an entrepreneurial spirit that allows you to maximize success, implement solid branding and repositioning tactics, and engage your board in your success.

Nick Roberts
Vice President, HJ Sims
57-F. Why Single-Site Life Plan Communities Continue to Thrive
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

57-F. Why Single-Site Life Plan Communities Continue to Thrive

How will single-site life plan communities fare in a market that continues to present opportunities for mergers, acquisitions, and affiliations? Representatives of Lenbrook, a single-site life plan community in Atlanta, will identify key factors that helped their community thrive, its advantage over multisite organizations, and recent innovations that helped it respond to consumer needs and preferences. Presenters will explore factors contributing to the success of single-site life plan communities, and the commonalities that high-performing single-site communities share. They will also explore the long-term effects of the pandemic on the senior living field and on single-site life plan communities.

Francesco Rockwood
Co-Founder, Rockwood Pacific
14-A. Poised for Change: Market Trends for 2022 and Beyond
Sunday, October 24, 2021
3:00 - 4:00 p.m.

14-A. Poised for Change: Market Trends for 2022 and Beyond

Every two years, global design firm Perkins Eastman conducts a “State of the Industry” survey to pinpoint the latest trends in the senior living field. The survey results include the perspectives of nonprofit providers about the pandemic, potential future disruptors, senior living models, consumer preferences, and growth projections. This session will focus on key survey takeaways, which portray a field poised for major change in response to the pandemic, the new federal administration, cultural shifts, and changing consumer behavior. Panelists with backgrounds in architecture, gerontology, development consulting, finance, and life plan community management will bring varied perspectives to the discussion.

Ron Ross
CEO, Native American Health Management
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Maureen Rulison
Owner, Dementia Strong
90-B. Humor and Resilience: Laughing While Living with Dementia
Sunday, October 24, 2021
4:30 - 5:30 p.m.

90-B. Humor and Resilience: Laughing While Living with Dementia

Humor has been linked to greater life satisfaction and resilience for older adults, and tends to be a remaining strength of many people living with dementia. It also has been demonstrated to reduce burnout and turnover among professional and personal care partners. So, let’s start laughing! This session will explore laughter from cross-cultural perspectives and will describe the benefits of humor for adults living with dementia and their care partners. International Alzheimer’s advocate Brian LeBlanc and his life/care partner Maureen Rulison will share their own experiences with laughter and provide practical applications for adaptive humor.

Aaron Rulnick
Managing Principal, HJ Sims
57-F. Why Single-Site Life Plan Communities Continue to Thrive
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

57-F. Why Single-Site Life Plan Communities Continue to Thrive

How will single-site life plan communities fare in a market that continues to present opportunities for mergers, acquisitions, and affiliations? Representatives of Lenbrook, a single-site life plan community in Atlanta, will identify key factors that helped their community thrive, its advantage over multisite organizations, and recent innovations that helped it respond to consumer needs and preferences. Presenters will explore factors contributing to the success of single-site life plan communities, and the commonalities that high-performing single-site communities share. They will also explore the long-term effects of the pandemic on the senior living field and on single-site life plan communities.

Brenda Rusnak
President, Cyber-Seniors
7-E. Technology Support and Training for Residents and Clients
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

7-E. Technology Support and Training for Residents and Clients

Providers of aging services deployed a large number of technologies to mitigate the impacts of COVID-19. As the number of consumer-facing technologies grew, so did the need to provide residents and clients with technology support. This session will describe various types of technology support and training, and explore potential business models for providing residents and clients with the support they need to use social connectedness, engagement, telehealth, and other technologies. Gain tips for choosing the right support and training model for your organization. Discuss case studies, success factors, and lessons learned by organizations that implemented technology support and training programs.

Betsy Russell
Resident Council President, Cypress Cove at HealthPark Florida
51-C. A Single-Site’s Transformation into an Integrated System of Services
Monday, October 25, 2021
8:00 - 9:00 a.m.

51-C. A Single-Site’s Transformation into an Integrated System of Services

Cypress Cove, a single-site life plan community in Ft. Myers, FL, has passed up numerous opportunities to affiliate with larger systems since it opened in 1999. Instead, organizational leaders focused on the community’s mission, while adding to its capacity. A suite of services, launched under the brand name “Cypress at Home,” now offers care coordination, medical care, home health, and hospice programs to older adults living at home. Cypress Cove executives and a resident/board member will tell their community’s story while exploring tools to help other single-site life plan communities diversify their services and build an aging services “system.”

Alisha Sanders
Senior Director of Housing and Services Research, LeadingAge
79-E. Service Coordinators: A Lifeline for Older Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

79-E. Service Coordinators: A Lifeline for Older Residents

Service coordinators play a key role in supporting older residents of affordable senior housing communities. Many affordable housing organizations are interested in enhancing their service coordinators' capacity to assist residents who are facing increasing and increasingly complex social and health challenges. A panel of advocates, researchers, and providers will update you on the policy landscape for service coordinators in affordable senior housing communities and discuss potential models and partnerships for strengthening and expanding the support that service coordinators can provide to older residents.

Tina Sandri
Executive Director, Forest Hills of DC – Inclusive Senior Living
97-F. Yoga: It’s Not Just for Residents Anymore
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

97-F. Yoga: It’s Not Just for Residents Anymore

Yoga is a versatile tool that comes in many forms and can enhance leadership, enrich stress management, and facilitate trauma-informed care in senior living communities. Yoga also can support resilience, peace, and positive energy among residents and team members. Two certified yoga instructors—one a physician and hospice provider and the other a nursing home administrator—will help you understand the various kinds of yoga practice and what it takes to introduce yoga to a community in a way that supports everyone. Participants will experience a short demonstration of chair yoga as a form of self-care.

Daniel Savitt
President & CEO, Visiting Nurse Service of New York (VNSNY)
49-B. Post COVID-19: Opportunities in the Home and Community
Sunday, October 24, 2021
4:30 - 5:30 p.m.

49-B. Post COVID-19: Opportunities in the Home and Community

COVID-19 highlighted an already growing desire for older adults to receive care at home and in their communities. Join leaders in the home and community-based care field as they discuss their vision for expanding their services in a post-COVID world. Presenters will pinpoint the services at the center of their expansion strategies, describe the types of partnership opportunities they are exploring across the aging services continuum, and provide guidance on how other LeadingAge members might expand their home and community-based services, either alone or in partnership with others.

Tim Scharf
Partner, Reese Hackman
17-C. Healthy Design: Building to Prevent Infection Spread
Monday, October 25, 2021
8:00 - 9:00 a.m.

17-C. Healthy Design: Building to Prevent Infection Spread

As research about the coronavirus began to evolve, senior living leadership and management, along with architects and engineers, sprang into action to devise strategies that could help prevent disease transmission in senior living communities. An architect, building design expert, and provider will discuss how a holistic approach—encompassing architecture, engineering, and operational strategies—can help prevent and contain the spread of infectious diseases. Presenters will catalogue building-related health concerns, offer strategies for creating healthier buildings, and explore the challenges associated with implementing new operational or design strategies, including their impact on costs, building system lifecycles, residents, and staff.

Jennifer Schwalm
Partner, Baker Tilly
33-A. Cultivating Board Innovation and Strategic Thinking
Sunday, October 24, 2021
3:00 - 4:00 p.m.

33-A. Cultivating Board Innovation and Strategic Thinking

Nonprofit senior living management teams expect their boards to be forward-thinking, strategic, and innovative, while instilling these same attributes throughout the organizations they serve. This session will feature tools that boards can use to remain focused on their organization’s mission, respond to unexpected changes, and carry out strategic planning. A provider of aging services and board chair, and representatives of two professional services firms, will define board member responsibilities, outline ways to foster innovation and strategic thinking at the board level, and present strategies to help boards remain effective while adapting to change and disruption.

Keith Seeloff
Partner, Dixon Hughes Goodman LLP
35-B. Good Governance: What Influences Success?
Sunday, October 24, 2021
4:30 - 5:30 p.m.

35-B. Good Governance: What Influences Success?

Retired LeadingAge CEO Larry Minnix will share best practices in successful senior living governance and top influencers of success for nonprofit boards of directors. Two accounting experts and a seasoned life plan community CEO will join the panel to discuss the need for boards to examine their structures, compositions, and practices on an ongoing basis, and to make needed changes based on that assessment. Presenters will explore ways boards can mitigate risk, exercise fiscal responsibility, and establish a strategic planning initiative to carry their organizations into the future, even in this post-pandemic period of high risk and uncertainty.

Todd Selby
Shareholder, Hall, Render, Killian, Heath & Lyman, PC (CO Office)
107-E. Clearing the Regulatory Fog After COVID
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

107-E. Clearing the Regulatory Fog After COVID

Throughout the coronavirus pandemic, the Centers for Medicare & Medicaid Services (CMS) has issued blanket waivers of its post-acute regulations and interim final regulations governing health care and nursing home reporting and communications. CMS also proposed regulations to finalize several elements of Phase 3 of the Requirements of Participation. This session will help you clear the regulatory fog so you understand the changes made during the pandemic, which blanket waivers remain and which ones have ended, and the interplay between the Phase 3 Requirements of Participation and the skilled nursing regulatory changes made during the pandemic.

Hoppy Sell
President, Spectrum Consultants, Inc.
68-F. Overcome Your Post-Pandemic Marketing Challenges
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

68-F. Overcome Your Post-Pandemic Marketing Challenges

The coronavirus pandemic brought about a fundamental shift in how older adults view senior living. These views will persist beyond the pandemic and could affect future occupancy and sales. This session will draw on data from national- and community-level resident surveys to illustrate pandemic-related marketing challenges and shed light on how communities can adapt their outreach to reach out to and build connections with prospective residents. Presenters will guide attendees in creating a community identity that can become a springboard for building consumer trust. Participants will gain insight into marketing approaches that can be most successful in changing times.

Dawn Selleck
CNA Training Instructor, Benedictine Living Community - Winona
123-F. Virtual Reality: Changing the Way Caregivers Learn
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

123-F. Virtual Reality: Changing the Way Caregivers Learn

Try out virtual reality (VR) technology and experience first-hand how VR can accelerate caregiver education and lead to a deeper understanding of aging and older adults. A VR expert will share how virtual reality is being used to develop cutting-edge training programs that conserve resources and promote employee satisfaction. Session attendees will experience the full VR training framework, which involves reflecting on your experience working with elders living with dementia and then stepping into the shoes of an older adult to experience first-hand what it feels like to encounter and attempt to cope with sensory, language processing, and language expression challenges.

Tiffany Shangreau
Administrator, Oglala Sioux Lakota Nursing Home
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Carrie Shaw
Carrie Shaw, Embodied Labs
123-F. Virtual Reality: Changing the Way Caregivers Learn
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

123-F. Virtual Reality: Changing the Way Caregivers Learn

Try out virtual reality (VR) technology and experience first-hand how VR can accelerate caregiver education and lead to a deeper understanding of aging and older adults. A VR expert will share how virtual reality is being used to develop cutting-edge training programs that conserve resources and promote employee satisfaction. Session attendees will experience the full VR training framework, which involves reflecting on your experience working with elders living with dementia and then stepping into the shoes of an older adult to experience first-hand what it feels like to encounter and attempt to cope with sensory, language processing, and language expression challenges.

David Shaw
Managing Consultant, A.V. Powell & Associates LLC
61-A. How to Incorporate Actuarial Analyses into Marketing Efforts
Sunday, October 24, 2021
3:00 - 4:00 p.m.

61-A. How to Incorporate Actuarial Analyses into Marketing Efforts

Life plan communities face challenges when setting contract prices and fees that are both marketable to prospective residents and economically feasible for the community. Community executives and an actuary will offer tips for addressing these challenges by using key actuarial measures—including life expectancies, morbidity rates, and withdrawal rates—to set contract pricing. Discover how to use these measures in your marketing campaigns to convey a sense of security to prospective residents, underscore the fee structure’s fairness, and illustrate the community’s long-term financial viability. Discover how accounting and marketing departments can work together to communicate actuarial measures to prospective residents.

Brooks Shelley
Director of Marketing and Brand Strategy, Aldersgate
85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit

Some nonprofit communities are incorporating principles of “social entrepreneurship” into their culture, structures, and programming to stay competitive and energize their missions. Meet two representatives from nonprofit life plan communities that underwent extraordinary shifts during unprecedented times and overcame bureaucracy, risk-aversion, and “paralysis by analysis” to reinvent themselves. Leveraging these inspiring stories, two marketing professionals and two life plan community leaders will explore key principles of social entrepreneurship and offer lessons to help your organization adopt an entrepreneurial spirit that allows you to maximize success, implement solid branding and repositioning tactics, and engage your board in your success.

Terry Shook
Partner, Shook Kelley, Inc.
59-H. Linking Planning and Design for a Community-Based NORC
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

59-H. Linking Planning and Design for a Community-Based NORC

Aldersgate returns to the LeadingAge Annual Meeting to provide an update on its five-year effort to carry out a strategic planning process focused on revisioning a conventional life plan community campus in Charlotte, NC, while creating a Naturally Recurring Retirement Community in a new, mixed-use, mixed-income intergenerational community. This session will revisit Aldersgate’s strategic planning process, including its strengths, weaknesses, modifications, and extensions. Presenters will highlight key steps that senior living organizations can take to link strategic planning with a physical master plan, and will offer tips for conducting inclusive and comprehensive outreach to current residents and the broader community.

JD Shuman
President & CEO Asbury Foundation, Asbury Communities, Inc.
50-C. Using Philanthropy to Achieve Strategic Goals
Monday, October 25, 2021
8:00 - 9:00 a.m.

50-C. Using Philanthropy to Achieve Strategic Goals

Philanthropy is a vital source of funding that can be leveraged far beyond benevolent care. This session will highlight how Asbury Foundation aligned its efforts with Asbury Communities’ strategic plan to fund innovative resident programs, capital enhancements, and team member development. Presenters will make the case for using philanthropy as a vehicle for achieving an organization’s key objectives, and guide participants through the strategic planning alignment process. They will also examine innovative philanthropic programs that support departments like human resources, sales, and wellness. You’ll take home data about the importance of philanthropy that you can share with your leadership team.

James Silkworth
Vice President, Human Resources, United Methodist Homes - NY
111-G. Employee Benefits: Legal and Regulatory Update
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

111-G. Employee Benefits: Legal and Regulatory Update

Tap into the knowledge and experience of an attorney, head of compliance, HR professionals, and a CEO to explore the legal and regulatory aspects of your employee benefits program. The discussion will focus on compliance challenges from the field and how the COVID-19 pandemic has and will continue to impact compliance for the foreseeable future. The panel will examine changes in Affordable Care Act regulations, mandates from the new administration, and costly pitfalls to avoid. Panel and audience members will tease out strategies related to workforce development, and explore how an employee benefits plan impacts recruitment and retention.

Cara Silletto
Founder & President, Magnet Culture, formerly Crescendo Strategies
116-C. Make Your Organization a Place Where People Want to Work
Monday, October 25, 2021
8:00 - 9:00 a.m.

116-C. Make Your Organization a Place Where People Want to Work

Is your organization a place where people want to work? Come to this session ready to be challenged by this and other questions. Thought leader Cara Silletto and a senior living provider will prepare you to create a long-term plan for managing workforce challenges. They’ll help you see why today’s workers are different, and how adapting to those differences can help you retain essential talent. Explore proven retention initiatives and take home strategies for competing effectively with other employers in your area, budgeting for the cost of employee turnover, and creating a more supportive team to manage your workforce.

Debra Silverman
Partner/Director, Garfunkel Wild P.C.
78-D. Getting Paid: Skills for Negotiating Managed Care Contracts
Monday, October 25, 2021
3:00 - 4:00 p.m.

78-D. Getting Paid: Skills for Negotiating Managed Care Contracts

Does getting paid by managed care plans or through alternative payment models have you frustrated? Let an attorney and a health care consultant teach you how to negotiate a managed care contract and get paid based on that contract. This session will help you understand how the payment processes for managed care and alternative payment models differ from Medicare fee-for-service. Presenters will help you identify the contracting skills you’ll need to do business under these models. Take home best practices that will help you maximize your payments, avoid common mistakes, and successfully make a claim and get paid.

Scott Slutz
Vice President, Human Resources, United Church Homes
113-A. How Paying a Living Wage Benefits Everyone
Sunday, October 24, 2021
3:00 - 4:00 p.m.

113-A. How Paying a Living Wage Benefits Everyone

America’s 3.5 million direct care professionals play a critical role in supporting older adults and people with disabilities. However, these caregivers are not valued and often struggle with economic insecurity. This session will highlight a new LeadingAge study documenting the benefits that paying professional caregivers a living wage would yield for caregivers, providers, care recipients, and local economies. Hear about the living wage journey one LeadingAge member has embarked upon and how federal action could help build a strong, direct care workforce. Review a LeadingAge blueprint that spurred a national conversation about the need to support and grow the direct care workforce.

Lyndell Smith
Vice President Human Resources, Pacific Retirement Services
116-C. Make Your Organization a Place Where People Want to Work
Monday, October 25, 2021
8:00 - 9:00 a.m.

116-C. Make Your Organization a Place Where People Want to Work

Is your organization a place where people want to work? Come to this session ready to be challenged by this and other questions. Thought leader Cara Silletto and a senior living provider will prepare you to create a long-term plan for managing workforce challenges. They’ll help you see why today’s workers are different, and how adapting to those differences can help you retain essential talent. Explore proven retention initiatives and take home strategies for competing effectively with other employers in your area, budgeting for the cost of employee turnover, and creating a more supportive team to manage your workforce.

Teepa Snow
MS, OTR/L, FAOTA, Positive Approach to Care
87-A. Rebuilding Person-Centered Dementia Care in a Pandemic
Sunday, October 24, 2021
3:00 - 4:00 p.m.

87-A. Rebuilding Person-Centered Dementia Care in a Pandemic

People living with dementia, their families, friends, and care partners have been strongly affected by the isolation and disengagement prompted by COVID-19 social distancing restrictions. Those who cannot comprehend the reasoning behind restrictions often experience the most harmful effects. Internationally known dementia care educator Teepa Snow will explore the emotional stress that has occurred during the pandemic and share strategies for resuming humane, person-centered care for all members of our traumatized care system. Participants will discover how to reduce distress and optimize an individual’s sense of safety, acceptance, and inclusion, and how to promote relationship rebuilding and community re-engagement.

Lee Sommars
Executive Vice President, Lockton Insurance Brokers
111-G. Employee Benefits: Legal and Regulatory Update
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

111-G. Employee Benefits: Legal and Regulatory Update

Tap into the knowledge and experience of an attorney, head of compliance, HR professionals, and a CEO to explore the legal and regulatory aspects of your employee benefits program. The discussion will focus on compliance challenges from the field and how the COVID-19 pandemic has and will continue to impact compliance for the foreseeable future. The panel will examine changes in Affordable Care Act regulations, mandates from the new administration, and costly pitfalls to avoid. Panel and audience members will tease out strategies related to workforce development, and explore how an employee benefits plan impacts recruitment and retention.

Elizabeth Soto
Consultant / Cross-Cultural Trainer, Landis Communities
13-A. Reaching the Middle Market: A Step-by-Step Guide
Sunday, October 24, 2021
3:00 - 4:00 p.m.

13-A. Reaching the Middle Market: A Step-by-Step Guide

Landis Communities, a traditional life plan community in Lititz, PA, expanded its mission in 2013 to serve middle-income older adults looking for affordable housing options. Representatives from the organization will describe how they set out to create stand-alone communities that would take advantage of existing adjacent amenities and minimize the need to construct traditional common spaces. Follow along as presenters outline the steps involved in evaluating the market for affordable housing, building relationships with local partners and city planners, addressing challenges involved in urban community planning, using building design to reduce costs and maximize efficiencies, and identifying innovative financing solutions.

Sarah Starcher
Executive Director, Byron Health Center
118-D. Engaging and Strengthening the Workforce: What’s Your Best Option?
Monday, October 25, 2021
3:00 - 4:00 p.m.

118-D. Engaging and Strengthening the Workforce: What’s Your Best Option?

Communication and financial support have been the keys to building a more engaged workforce at Byron Health Center in Fort Wayne, IN. Community leaders will be on hand to introduce you to “Beekeeper,” an online communication system that connects team members. They’ll also share details about a financial stewardship program that helped team members reduce their debt and purchase their first homes. Discover why the community took these approaches, how the programs were implemented, and the outcomes they produced. Take home a proven plan that will help you discern what programming might be the best option for your workforce.

Dan Stewart
Associate Director, Aging Equality Project, Human Rights Campaign Foundation
26-C. Best Practices for Welcoming LGBTQ+ Older Adults
Monday, October 25, 2021
8:00 - 9:00 a.m.

26-C. Best Practices for Welcoming LGBTQ+ Older Adults

Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) older adults ask themselves several questions when seeking residential living options: Will I be welcomed? Will I have to go back in the closet? Will I receive equal treatment? This session will present best practices, policies, and procedures to help senior living communities create a welcoming environment for LGBTQ+ older adults and alleviate their fear and apprehension. Presenters will introduce the Long-Term Care Equality Index (LEI), a tool for creating a network of LGBTQ+-welcoming communities; share the experiences of LeadingAge members participating in the LEI; and help attendees assess their community’s LGBTQ+ inclusivity.

Keith Stewart
Chief Growth Officer, K4Connect
4-C. Technologies We Need Now More Than Ever
Monday, October 25, 2021
8:00 - 9:00 a.m.

4-C. Technologies We Need Now More Than Ever

Telehealth, resident/family engagement software, and enterprise-wide business intelligence applications were in use well before the coronavirus pandemic. But COVID-19 taught us just how vital these technologies are to the aging services field. Three tech experts and a provider will explore how they leveraged these technology solutions to fight COVID, and the role these vital technologies could play in a post-COVID world. You’ll learn how telehealth can promote better preventative health, how a resident/family engagement solution can help you create a connected care community, and how you can make key decision using the data you generate each day.

Todd Stivland, M.D.
CEO/Founder, Bluestone Physician Services
48-B. Revenue Opportunity: Primary Care Partnerships
Sunday, October 24, 2021
4:30 - 5:30 p.m.

48-B. Revenue Opportunity: Primary Care Partnerships

Primary care practice models are proliferating under value-based payment systems implemented by Medicare Advantage plans and the Center for Medicare and Medicaid Innovation. These models have the potential to impact service delivery patterns and narrow provider networks. To remain competitive, providers of senior housing and aging services should consider partnering with primary care companies to generate new revenue or expand revenue from existing business lines. This session will help providers explore opportunities to improve care and add services and revenue through partnerships with primary care companies, which are looking for help to scale their services and make them more efficient.

Robyn Stone
SVP, Research/Co-Director, LTSS Center, LeadingAge
24-B. Promoting Diversity in Aging Services
Sunday, October 24, 2021
4:30 - 5:30 p.m.

24-B. Promoting Diversity in Aging Services

In early 2021, LeadingAge researchers surveyed LeadingAge members to learn about their diversity, equity, and inclusion (DEI) initiatives, metrics, challenges, benefits, and planned activities. This session will share findings from that survey and consider the DEI journey from the provider and leader perspectives. Presenters will examine the importance of partnerships in helping organizations recruit diverse talent, and will describe a proposed collaboration between LeadingAge and UNCF designed to raise awareness of career opportunities in aging services among students of Historically Black Colleges and Universities and other minority-serving institutions, and create a diverse pool of candidates for mid-level and C-suite positions.

79-E. Service Coordinators: A Lifeline for Older Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

79-E. Service Coordinators: A Lifeline for Older Residents

Service coordinators play a key role in supporting older residents of affordable senior housing communities. Many affordable housing organizations are interested in enhancing their service coordinators' capacity to assist residents who are facing increasing and increasingly complex social and health challenges. A panel of advocates, researchers, and providers will update you on the policy landscape for service coordinators in affordable senior housing communities and discuss potential models and partnerships for strengthening and expanding the support that service coordinators can provide to older residents.

113-A. How Paying a Living Wage Benefits Everyone
Sunday, October 24, 2021
3:00 - 4:00 p.m.

113-A. How Paying a Living Wage Benefits Everyone

America’s 3.5 million direct care professionals play a critical role in supporting older adults and people with disabilities. However, these caregivers are not valued and often struggle with economic insecurity. This session will highlight a new LeadingAge study documenting the benefits that paying professional caregivers a living wage would yield for caregivers, providers, care recipients, and local economies. Hear about the living wage journey one LeadingAge member has embarked upon and how federal action could help build a strong, direct care workforce. Review a LeadingAge blueprint that spurred a national conversation about the need to support and grow the direct care workforce.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

121-E. Job Resignation in Nursing Homes: Lessons from COVID-19

At the height of the coronavirus pandemic, LeadingAge conducted a study to determine how COVID-related work stress and employer supports influenced the decision of professional caregivers in nursing homes to leave their jobs. Session presenters will describe their study, including findings indicating that high levels of stress increase the risk of resignation among care staff, while high-quality communication can lower that risk. Discover the study’s implications for providers, take home lessons about the importance of employer communication and caregiver preparation during any public health crisis, and identify how employers can reduce turnover by addressing employee challenges.

Nimalie Stone MD, MS
Senior Advisor for Long-term Care Partnerships, Centers For Disease Control and Prevention
106-D. Skilled Nursing Policy Update
Monday, October 25, 2021
3:00 - 4:00 p.m.

106-D. Skilled Nursing Policy Update

Throughout the COVID-19 pandemic, nursing homes have had to adjust to ever-changing regulations and guidance from the Centers for Medicare & Medicaid Services (CMS) and recommendations from the Centers for Disease Control and Prevention (CDC). During this session, CMS and CDC officials will explain how CDC recommendations have shaped CMS regulations and guidance, and how they expect nursing home operations to evolve as we learn to live with COVID-19 and prepare for other emerging infectious diseases. Let presenters brief you on issues that are important to nursing home operators, including survey trends, frequent citations, and infection control best practices.

Gregory Storer
President/Chief Executive Officer, Williamsburg Landing, Inc.
47-B. From Care to Engagement: A New Value Proposition
Sunday, October 24, 2021
4:30 - 5:30 p.m.

47-B. From Care to Engagement: A New Value Proposition

2Life Communities, an affordable housing organization in Boston, MA, and Williamsburg Landing, a life plan community in Williamsburg, VA, have both embraced a new engagement model focused on elevating residents’ purpose, creating meaningful social connections, and enhancing wellness through more intentional coordination and navigation. Listen as executives from both organizations describe studies documenting the importance of purpose, social connection, and wellness coordination for longevity and happiness; discuss the obstacles that keep senior living organizations from adopting this new value proposition; and share tools and strategies they used to pivot their organizations from a care model to an engagement model.

Brad Straub
Executive Vice President, Greystone
53-D. Re-Engineering Your Business Model Post-COVID
Monday, October 25, 2021
3:00 - 4:00 p.m.

53-D. Re-Engineering Your Business Model Post-COVID

COVID-19 has changed the way senior living organizations operate and the levels of service and safety residents expect. Many providers have adapted to these changes in the short-term, but long-term effects remain to be seen. How will you modify your service mix to meet consumer needs and preferences? How will those modifications affect your margins? Let two finance and investment experts and a senior living executive suggest ways to reshuffle your service mix, rebalance your business model, and adjust your long-term strategy to fit the aging population’s evolving needs—all while maintaining your margins and keeping up with market trends.

Felecia Sveda
Vice President of Hospitality Services, Lenbrook Atlanta
57-F. Why Single-Site Life Plan Communities Continue to Thrive
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

57-F. Why Single-Site Life Plan Communities Continue to Thrive

How will single-site life plan communities fare in a market that continues to present opportunities for mergers, acquisitions, and affiliations? Representatives of Lenbrook, a single-site life plan community in Atlanta, will identify key factors that helped their community thrive, its advantage over multisite organizations, and recent innovations that helped it respond to consumer needs and preferences. Presenters will explore factors contributing to the success of single-site life plan communities, and the commonalities that high-performing single-site communities share. They will also explore the long-term effects of the pandemic on the senior living field and on single-site life plan communities.

Angela Swan
Director of Life Enrichment, All Seasons Ann Arbor
91-C. Creative Engagement in Congregate Settings
Monday, October 25, 2021
8:00 - 9:00 a.m.

91-C. Creative Engagement in Congregate Settings

A partnership between LeadingAge and TimeSlips, an international network of artists and caregivers committed to bringing joy to late life, yielded inspiring stories of intergenerational connections. Through that partnership, Timeslips worked with university faculty, administrators, and students across the country to train more than 125 students in creative engagement techniques that brought new communication tools and a feeling of connection to student and elder participants alike, even during the COVID-19 pandemic. Discover how undergraduate students connected with elders in senior living communities, and hear about lessons learned, successes achieved, and what happens when everything you have planned has to pivot.

Lee Syria
President and CEO, EveryAge
46-A. Create a Plan for Your Planned Giving Program
Sunday, October 24, 2021
3:00 - 4:00 p.m.

46-A. Create a Plan for Your Planned Giving Program

Join this fun, informative, and interactive session to learn all you need to know about starting or improving your organization’s planned giving program. Delve into how United Church Homes and Services in Newton, SC, engaged a diverse team and followed a strategic process to gain 146 new legacy donors in nine years with only two full-time development team members. Get help as you create your own plan to identify and connect with legacy prospects, tell the story of why your work is worthy of a legacy gift, and engage your donors after legacy gifts are secured.

Brad Thie
Director of Thriving Rural Communities, Duke Divinity School
46-A. Create a Plan for Your Planned Giving Program
Sunday, October 24, 2021
3:00 - 4:00 p.m.

46-A. Create a Plan for Your Planned Giving Program

Join this fun, informative, and interactive session to learn all you need to know about starting or improving your organization’s planned giving program. Delve into how United Church Homes and Services in Newton, SC, engaged a diverse team and followed a strategic process to gain 146 new legacy donors in nine years with only two full-time development team members. Get help as you create your own plan to identify and connect with legacy prospects, tell the story of why your work is worthy of a legacy gift, and engage your donors after legacy gifts are secured.

Barbara Thomas
CEO, Kendal at Oberlin
83-G. Managing Mobility: Transportation, Health, and Quality of Life
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

83-G. Managing Mobility: Transportation, Health, and Quality of Life

Access to reliable transportation is key to health and quality of life for a community’s older residents, family caregivers, staff members, and volunteers. Representatives of Kendal at Oberlin will be joined by a recognized transportation expert to help you assess your community’s transportation needs and take a holistic approach to managing mobility. Presenters will review innovative models for managing transportation services, including older driver safety initiatives, ride-hailing and car-sharing options, travel training, and initiatives to support family caregivers transporting loved ones. Participants will take home replicable strategies for reducing transportation and mobility barriers while addressing liability concerns.

Joseph Thompson
Senior Technical Support Analyst, Baptist Community Services
6-E. Should Your Team Members Carry Smart Devices?
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

6-E. Should Your Team Members Carry Smart Devices?

Handheld, Wi-Fi-enabled devices can help your administrative and care team members access a growing number of cloud-based technology systems. But how will you ensure that team members use those devices for their intended purposes, care for them properly, and reap all the benefits these devices promise? Get answers from Baptist Community Services in Amarillo, TX, which adopted handheld devices for use with its electronic health records, nurse call, and resident monitoring systems. Decide if hand-held devices are right for you; explore the challenges involved in planning, setup, and implementation; and hear tips for successful adoption.

Julian Thompson
Strategist, Institute for Capacity Building, United Negro College Fund (UNCF)
24-B. Promoting Diversity in Aging Services
Sunday, October 24, 2021
4:30 - 5:30 p.m.

24-B. Promoting Diversity in Aging Services

In early 2021, LeadingAge researchers surveyed LeadingAge members to learn about their diversity, equity, and inclusion (DEI) initiatives, metrics, challenges, benefits, and planned activities. This session will share findings from that survey and consider the DEI journey from the provider and leader perspectives. Presenters will examine the importance of partnerships in helping organizations recruit diverse talent, and will describe a proposed collaboration between LeadingAge and UNCF designed to raise awareness of career opportunities in aging services among students of Historically Black Colleges and Universities and other minority-serving institutions, and create a diverse pool of candidates for mid-level and C-suite positions.

Lisa Thomson
Chief Strategy and Marketing Officer, Pathway Health Services Inc.
84-G. Infection Preventionists in Nursing Homes
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

84-G. Infection Preventionists in Nursing Homes

The coronavirus pandemic focused new attention on the role of infection preventionists—the professionals who make sure nursing home caregivers and care recipients are doing everything necessary to prevent infections in their care settings. This session will present a framework for implementing practices for infection prevention and control in nursing homes. Presenters will identify resources to help support an infection prevention program, and will encourage participants to talk with one another about the challenges nursing homes faced during the pandemic and the strategies they used to prevent the spread of COVID-19.

Amanda Thorson
DON, Carris Care Center & Therapy Suites
115-B. Rapid Evaluation Teams: Supporting Caregivers and Recipients
Sunday, October 24, 2021
4:30 - 5:30 p.m.

115-B. Rapid Evaluation Teams: Supporting Caregivers and Recipients

How can senior living organizations ensure that emergency situations—like an unresponsive resident/client—are met with appropriate, coordinated responses from care teams? LeadingAge Minnesota answered this question by developing the Rapid Evaluation Team (RET) process, a proactive response system that helps team members assess and intervene before a situation becomes an emergency. Presenters will explain how to implement an effective RET that reduces unplanned hospitalizations, improves health outcomes, and bolsters caregiver confidence. Equip yourself with tools to strengthen your organization’s response processes, and hear from a director of nursing who successfully implemented a RET within her organization.

Erica Thrash-Sall
Executive Director, McFarlan Village Home
24-B. Promoting Diversity in Aging Services
Sunday, October 24, 2021
4:30 - 5:30 p.m.

24-B. Promoting Diversity in Aging Services

In early 2021, LeadingAge researchers surveyed LeadingAge members to learn about their diversity, equity, and inclusion (DEI) initiatives, metrics, challenges, benefits, and planned activities. This session will share findings from that survey and consider the DEI journey from the provider and leader perspectives. Presenters will examine the importance of partnerships in helping organizations recruit diverse talent, and will describe a proposed collaboration between LeadingAge and UNCF designed to raise awareness of career opportunities in aging services among students of Historically Black Colleges and Universities and other minority-serving institutions, and create a diverse pool of candidates for mid-level and C-suite positions.

27-D. DEI Efforts in States and Communities
Monday, October 25, 2021
3:00 - 4:00 p.m.

27-D. DEI Efforts in States and Communities

During Summer 2021, LeadingAge member organizations participated in the Summer Enrichment Program, a 10-week immersive internship that offered undergraduate and graduate students of color the opportunity to obtain real-world experience in aging services organizations. This session, designed to highlight efforts to increase diversity, equity, and inclusion (DEI) in the field of aging services, will feature LeadingAge members who participated in the Summer Enrichment Program and in other DEI efforts at the state and community levels. Presenters will describe DEI activities that session participants can replicate in their own states and communities.

Cynthia Thurlow Cruver
Principal, 3rdThird Marketing
85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit

Some nonprofit communities are incorporating principles of “social entrepreneurship” into their culture, structures, and programming to stay competitive and energize their missions. Meet two representatives from nonprofit life plan communities that underwent extraordinary shifts during unprecedented times and overcame bureaucracy, risk-aversion, and “paralysis by analysis” to reinvent themselves. Leveraging these inspiring stories, two marketing professionals and two life plan community leaders will explore key principles of social entrepreneurship and offer lessons to help your organization adopt an entrepreneurial spirit that allows you to maximize success, implement solid branding and repositioning tactics, and engage your board in your success.

Katerina Trajkova
Digital Analytics Manager, Ingleside
70-H. Predictive Analytics: Connecting Past Performance to Future Success
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

70-H. Predictive Analytics: Connecting Past Performance to Future Success

Communities with an eye on the future must embrace a data-driven approach to their strategic plans. Consider how Maryland-based Ingleside and its three communities became more data-driven by making a commitment to understanding the efficacy of previous marketing communication initiatives, developing a dynamic dashboard for decision-making, quantifying the true impact of COVID-19 on community performance, employing predictive modeling around key performance indicators, and developing a consolidated website for efficiency and stronger search performance. Participants will discover how to connect descriptive analytics of past performance with future decision-making, and the connection between analytical insights and digital communication strategies.

Kelly Tremblay
Aging Advocate, Audiologist, Neuroscientist, KLT Consulting
95-E. Strategies for Supporting Healthy Aging
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

95-E. Strategies for Supporting Healthy Aging

Join a neuroscientist and co-author of the World Health Organization’s new guidelines for integrated care for older people as she explores how you can support healthy aging among residents and clients. You’ll take home practical examples of the difference you can make in six priority areas: vision loss; hearing loss; balance, falls, and frailty; depression; malnutrition; and cognitive decline. Explore the latest research on healthy aging, and learn how to use person-centered health and social care to help older adults optimize their functional abilities and prevent, slow, or reverse declines in physical and mental capacity.

Anne Tumlinson
CEO, ATI Advisory
48-B. Revenue Opportunity: Primary Care Partnerships
Sunday, October 24, 2021
4:30 - 5:30 p.m.

48-B. Revenue Opportunity: Primary Care Partnerships

Primary care practice models are proliferating under value-based payment systems implemented by Medicare Advantage plans and the Center for Medicare and Medicaid Innovation. These models have the potential to impact service delivery patterns and narrow provider networks. To remain competitive, providers of senior housing and aging services should consider partnering with primary care companies to generate new revenue or expand revenue from existing business lines. This session will help providers explore opportunities to improve care and add services and revenue through partnerships with primary care companies, which are looking for help to scale their services and make them more efficient.

Wilma Two Lance Standing Bear
Member, Oglala Sioux Tribe
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Steven VanderVelde
Senior Living Enterprise Architect, PMP, ProviNET Solutions
4-C. Technologies We Need Now More Than Ever
Monday, October 25, 2021
8:00 - 9:00 a.m.

4-C. Technologies We Need Now More Than Ever

Telehealth, resident/family engagement software, and enterprise-wide business intelligence applications were in use well before the coronavirus pandemic. But COVID-19 taught us just how vital these technologies are to the aging services field. Three tech experts and a provider will explore how they leveraged these technology solutions to fight COVID, and the role these vital technologies could play in a post-COVID world. You’ll learn how telehealth can promote better preventative health, how a resident/family engagement solution can help you create a connected care community, and how you can make key decision using the data you generate each day.

Joe Velderman
Vice President of Innovation, Cypress Living
7-E. Technology Support and Training for Residents and Clients
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

7-E. Technology Support and Training for Residents and Clients

Providers of aging services deployed a large number of technologies to mitigate the impacts of COVID-19. As the number of consumer-facing technologies grew, so did the need to provide residents and clients with technology support. This session will describe various types of technology support and training, and explore potential business models for providing residents and clients with the support they need to use social connectedness, engagement, telehealth, and other technologies. Gain tips for choosing the right support and training model for your organization. Discuss case studies, success factors, and lessons learned by organizations that implemented technology support and training programs.

Jill Vitale-Aussem
President and CEO, Christian Living Communities
96-E. Aligning Your Organization to Empower Residents
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

96-E. Aligning Your Organization to Empower Residents

In the wake of the COVID-19 pandemic, the value proposition for life care communities must shift from the current “care model,” which focuses on helping residents survive, to a “citizen model” that empowers residents to thrive. Organizations that adopt this new vision have the potential to enhance their mission, improve their margins, and spawn new business models designed to improve the well-being of older adults. Hear how one life plan community made this vision a reality, measure the tangible benefits of pivoting toward a citizen empowerment model, and get tips for implementing strategic culture change in your organization.

Roberta Voloshin
Vice President of Marketing and Communications, United Methodist Communities
63-B. Attract and Reassure Residents Through Storytelling
Sunday, October 24, 2021
4:30 - 5:30 p.m.

63-B. Attract and Reassure Residents Through Storytelling

Life plan communities face the challenging task of shoring up confidence among current and future residents in the wake of COVID-19. Storytelling can help you attract new residents and reassure current residents and their families that they can take comfort in your community’s commitment to its mission. Two communications experts will dissect the “PEARLS” of a good story: one that is Person-focused, Eccentric, Accessible, Refreshing, Local, and Sharable. Discover how to align your story with your organization’s mission, values, and vision; get tips on choosing the right communications strategy to spread your message; and hear what effective storytelling sounds like.

Robert Wakefield, Jr.
CEO, Element Care
56-F. Designing Affordable Housing to Support Engagement and Health
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

56-F. Designing Affordable Housing to Support Engagement and Health

Follow 2Life Communities’ journey to redevelop J.J. Carroll, a 64-unit affordable housing community in Brighton, MA. Representatives of the Boston-based affordable housing developer will describe how the redesigned J.J. Carroll preserves residents’ connections with neighbors, offers neighborhood-oriented retail space and a Program of All Inclusive Care for the Elderly (PACE), and promotes resident health and well-being. Participants will take home tools for affordable housing development, discover community-based design features that combat social isolation while preventing the spread of infectious diseases, and explore innovations in housing and healthcare integration that prevent and postpone nursing home placements.

Ed Ward
Vice President of Operations, Kisco Senior Living
17-C. Healthy Design: Building to Prevent Infection Spread
Monday, October 25, 2021
8:00 - 9:00 a.m.

17-C. Healthy Design: Building to Prevent Infection Spread

As research about the coronavirus began to evolve, senior living leadership and management, along with architects and engineers, sprang into action to devise strategies that could help prevent disease transmission in senior living communities. An architect, building design expert, and provider will discuss how a holistic approach—encompassing architecture, engineering, and operational strategies—can help prevent and contain the spread of infectious diseases. Presenters will catalogue building-related health concerns, offer strategies for creating healthier buildings, and explore the challenges associated with implementing new operational or design strategies, including their impact on costs, building system lifecycles, residents, and staff.

Rick Ware
Senior IT Director, Friendship Village Senior Living Communities
9-F. Connectivity is Key: Does Your Network Measure Up?
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

9-F. Connectivity is Key: Does Your Network Measure Up?

Reliable Wi-Fi is a top amenity for your residents and it's also crucial for your operations. Residents want to use their electronic devices to socialize, work remotely, shop online, and watch favorite shows. Similarly, your organization needs a strong Wi-Fi network to support care- and safety-related operations. Achieving these goals requires a property-wide, fully managed, and purpose-built Wi-Fi network that provides a good user experience. Hear from two senior living communities that have successfully implemented a managed and secure Wi-Fi network, gain insight into the critical components of their transition, and learn how to maintain reliable and seamless Wi-Fi connectivity.

Don Warfield
Vice President Marketing & Culinary Coaching, 3rdThird Marketing
85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

85-H. Revitalize Your Community: Adopt an Entrepreneurial Spirit

Some nonprofit communities are incorporating principles of “social entrepreneurship” into their culture, structures, and programming to stay competitive and energize their missions. Meet two representatives from nonprofit life plan communities that underwent extraordinary shifts during unprecedented times and overcame bureaucracy, risk-aversion, and “paralysis by analysis” to reinvent themselves. Leveraging these inspiring stories, two marketing professionals and two life plan community leaders will explore key principles of social entrepreneurship and offer lessons to help your organization adopt an entrepreneurial spirit that allows you to maximize success, implement solid branding and repositioning tactics, and engage your board in your success.

Kathleen Warner
Principal & Director of Interior Design, CJMW Architecture
18-D. Food Service Design: Keeping Residents Safe and Satisfied
Monday, October 25, 2021
3:00 - 4:00 p.m.

18-D. Food Service Design: Keeping Residents Safe and Satisfied

What will food service design look like after the pandemic? A culinary expert, architect, and life plan community leader will share design strategies for back- and front-of-house food service environments, based on current food service trends and a stepped-up focus on food safety. Presenters will examine the latest food service trends, including a phase-out of self-service buffets, greater transparency on food sourcing, frequent health inspections, and consumer preferences for multiple food delivery options. Consider how you can take a collaborative approach to food service design that lets you achieve greater flow, function, and aesthetics while keeping residents safe and satisfied.

Erin Washington
Head of Product, Embodied Labs
123-F. Virtual Reality: Changing the Way Caregivers Learn
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

123-F. Virtual Reality: Changing the Way Caregivers Learn

Try out virtual reality (VR) technology and experience first-hand how VR can accelerate caregiver education and lead to a deeper understanding of aging and older adults. A VR expert will share how virtual reality is being used to develop cutting-edge training programs that conserve resources and promote employee satisfaction. Session attendees will experience the full VR training framework, which involves reflecting on your experience working with elders living with dementia and then stepping into the shoes of an older adult to experience first-hand what it feels like to encounter and attempt to cope with sensory, language processing, and language expression challenges.

Jeff Weatherhead
COO, Aldersgate
18-D. Food Service Design: Keeping Residents Safe and Satisfied
Monday, October 25, 2021
3:00 - 4:00 p.m.

18-D. Food Service Design: Keeping Residents Safe and Satisfied

What will food service design look like after the pandemic? A culinary expert, architect, and life plan community leader will share design strategies for back- and front-of-house food service environments, based on current food service trends and a stepped-up focus on food safety. Presenters will examine the latest food service trends, including a phase-out of self-service buffets, greater transparency on food sourcing, frequent health inspections, and consumer preferences for multiple food delivery options. Consider how you can take a collaborative approach to food service design that lets you achieve greater flow, function, and aesthetics while keeping residents safe and satisfied.

Shirley Weaver
Board Director, White Horse Village
33-A. Cultivating Board Innovation and Strategic Thinking
Sunday, October 24, 2021
3:00 - 4:00 p.m.

33-A. Cultivating Board Innovation and Strategic Thinking

Nonprofit senior living management teams expect their boards to be forward-thinking, strategic, and innovative, while instilling these same attributes throughout the organizations they serve. This session will feature tools that boards can use to remain focused on their organization’s mission, respond to unexpected changes, and carry out strategic planning. A provider of aging services and board chair, and representatives of two professional services firms, will define board member responsibilities, outline ways to foster innovation and strategic thinking at the board level, and present strategies to help boards remain effective while adapting to change and disruption.

Donna Webb
CNO, Pathway Health Services
84-G. Infection Preventionists in Nursing Homes
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

84-G. Infection Preventionists in Nursing Homes

The coronavirus pandemic focused new attention on the role of infection preventionists—the professionals who make sure nursing home caregivers and care recipients are doing everything necessary to prevent infections in their care settings. This session will present a framework for implementing practices for infection prevention and control in nursing homes. Presenters will identify resources to help support an infection prevention program, and will encourage participants to talk with one another about the challenges nursing homes faced during the pandemic and the strategies they used to prevent the spread of COVID-19.

Ina Weed
Human Resources Manager, Morning Star Care Center
31-G. Strategies for Providing Culturally Sensitive Care
Wednesday, October 27, 2021
10:30 - 11:30 a.m.

31-G. Strategies for Providing Culturally Sensitive Care

American Indian and Alaska Native (AI/AN) elders receive culturally appropriate care in nursing homes and assisted living communities operated by tribes and AI/AN organizations. These settings offer their residents support with activities of daily living while helping them maintain ties with their communities, families, cultures, and traditions. This session will highlight strategies for providing culturally sensitive care that non-tribal settings can use to enhance the well-being of elders. Participants will learn about a person-centered approach to care that honors traditions, promotes cultural activities, supports elders’ spiritual well-being, trains staff to provide culturally sensitive care, and leverages partnerships and community support.

Len Weiser
President/CEO, White Horse Village
33-A. Cultivating Board Innovation and Strategic Thinking
Sunday, October 24, 2021
3:00 - 4:00 p.m.

33-A. Cultivating Board Innovation and Strategic Thinking

Nonprofit senior living management teams expect their boards to be forward-thinking, strategic, and innovative, while instilling these same attributes throughout the organizations they serve. This session will feature tools that boards can use to remain focused on their organization’s mission, respond to unexpected changes, and carry out strategic planning. A provider of aging services and board chair, and representatives of two professional services firms, will define board member responsibilities, outline ways to foster innovation and strategic thinking at the board level, and present strategies to help boards remain effective while adapting to change and disruption.

Dr. Kathleen Weissberg
Director of Education, Select Rehabilitation, LLC
120-E. Overcoming Social Distancing with Person-Centered Care
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

120-E. Overcoming Social Distancing with Person-Centered Care

Providers of aging services weren’t prepared to keep residents engaged and active while complying with pandemic-related social distancing restrictions. Hear from a post-acute provider that met this challenge by implementing a Montessori approach and Tailored Activity Programs (TAP) to create worthwhile and meaningful roles, routines, and activities for residents while improving employee satisfaction. Presenters will describe the impact of Montessori and TAP programming on quality of care and employee retention/satisfaction, and will share tips for developing a good workplace culture, addressing the needs of varying shifts and employee levels, overcoming barriers and challenges, and measuring satisfaction and return on investment.

Marsha Wesley Coleman
Dir of Leadership Development & Training, Friends Services Alliance
32-H. Creating Brave Spaces for Conversations about Diversity
Wednesday, October 27, 2021
12:00 - 1:00 p.m.

32-H. Creating Brave Spaces for Conversations about Diversity

How can your organization provide space for meaningful dialogue about important social issues without allowing varying viewpoints to cause friction and division? This session will share guidelines for creating Brave Spaces that foster trusting, open, and honest dialogue at the staff, board, and resident levels. Presenters will describe how they used these guidelines to create spaces where people could share feelings and opinions about race and work, and then begin working together to bring about change. Session attendees will join small groups to discuss how to apply Brave Spaces guidelines to their organization’s DEI efforts.

David Williams
Attorney, Butler Snow LLP
71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?
Sunday, October 24, 2021
3:00 - 4:00 p.m.

71-A. Can Good Short-Term Decisions Become Bad Long-Term Decisions?

The average resident will live in a life plan community for 12 years. That means decisions made this year can have repercussions a decade from now. For this reason, life plan community decision-makers must pay close attention to the long-term implications of short-term decisions. Two operational advisers and two life plan community leaders will explore 10 decisions that looked good when they are first implemented but turned out to be mistakes. Presenters will share principles to help boards and team members balance short-term and long-term needs, and will review examples of good decision-making for sales, marketing, pricing, and campus needs.

Thomas Willis
Partner & Co-Founder, Phoenix Performance Partners
41-F. How to Create an Inclusive Leadership Culture
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

41-F. How to Create an Inclusive Leadership Culture

Will baby boomers make our service delivery system obsolete? How do we maintain financial sustainability with declining government funding? How do we create a more inclusive culture? CEOs don’t have to answer these and other big questions by themselves. This session will introduce you to “Distributed Authority,” a way to empower your organization’s leaders, down to the front line, to solve problems together. An organizational coach will identify the three ingredients of Authority Distribution and describe how to implement them, while two LeadingAge CEOs will discuss how they are striving to create an inclusive leadership culture in their organizations.

Jen Wilson
Vice President of Well-Being, Carol Woods Retirement Community
93-D. Dementia-Inclusive Communities: The Resident’s Perspective
Monday, October 25, 2021
3:00 - 4:00 p.m.

93-D. Dementia-Inclusive Communities: The Resident’s Perspective

Dementia-inclusive communities support individuality, dignity, and a sense of belonging. There is no separate area for residents living with dementia. Instead, all residents are neighbors and every part of the community works together to create an environment that supports the well-being of each person. Residents living with dementia at Carol Woods Retirement Community in Chapel Hill, NC, and their care partners, will describe their experience living in a dementia-inclusive community, including its benefits and challenges, elements of compassionate and helpful support, principles and practices necessary to make a dementia-inclusive approach work, and why dementia-inclusive communities matter.

Jill Wilson
President & CEO, Otterbein SeniorLife
41-F. How to Create an Inclusive Leadership Culture
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

41-F. How to Create an Inclusive Leadership Culture

Will baby boomers make our service delivery system obsolete? How do we maintain financial sustainability with declining government funding? How do we create a more inclusive culture? CEOs don’t have to answer these and other big questions by themselves. This session will introduce you to “Distributed Authority,” a way to empower your organization’s leaders, down to the front line, to solve problems together. An organizational coach will identify the three ingredients of Authority Distribution and describe how to implement them, while two LeadingAge CEOs will discuss how they are striving to create an inclusive leadership culture in their organizations.

Jay Woolford
CEO, Sustainable Housing for Ageless Generations
14-A. Poised for Change: Market Trends for 2022 and Beyond
Sunday, October 24, 2021
3:00 - 4:00 p.m.

14-A. Poised for Change: Market Trends for 2022 and Beyond

Every two years, global design firm Perkins Eastman conducts a “State of the Industry” survey to pinpoint the latest trends in the senior living field. The survey results include the perspectives of nonprofit providers about the pandemic, potential future disruptors, senior living models, consumer preferences, and growth projections. This session will focus on key survey takeaways, which portray a field poised for major change in response to the pandemic, the new federal administration, cultural shifts, and changing consumer behavior. Panelists with backgrounds in architecture, gerontology, development consulting, finance, and life plan community management will bring varied perspectives to the discussion.

Kristen Yntema
President and CEO, AuthoraCare Collective
66-E. Sharpening Your Brand to Attract Partners and Employees
Tuesday, October 26, 2021
8:00 - 9:00 a.m.

66-E. Sharpening Your Brand to Attract Partners and Employees

A powerful brand expresses an organization’s clear vision and sense of purpose, and showcases vital points of differentiation that can’t be fully duplicated by competitors. Hear from a branding expert about how an effective brand can help your organization enhance growth, recruit and retain a talented workforce, and develop partnerships with other providers. The president/CEO of AuthoraCare Collective, created through a merger of two North Carolina hospice and palliative care organizations, will share how her organization reframed its purpose to bring new cohesiveness to its culture. Presenters will share digital strategies and tactics for promoting your brand to varied audiences.

Amanda Young
Director, Lutheran Homes of South Carolina, Inc.
45-A. Continuing Care at Home: A Catalyst for Change
Sunday, October 24, 2021
3:00 - 4:00 p.m.

45-A. Continuing Care at Home: A Catalyst for Change

The Continuing Care at Home (CCaH) model isn’t new, but CCaH programs are poised to help senior living organizations become catalysts for change after the COVID-19 pandemic. Two CCaH program leaders will explore how CCaH programs can address consumers’ post-pandemic desire to age in community, why CCaH programs haven’t grown as quickly as anticipated, and the benefits and challenges associated with starting a new program. Presenters will address the need to educate governing boards about how CCaH programs can help an organization advance its mission, expand its revenue base, and create a bridge to existing campus-based services and programs.

Margaret Yu
Architectural Designer/Business Development, RLPS Architects
18-D. Food Service Design: Keeping Residents Safe and Satisfied
Monday, October 25, 2021
3:00 - 4:00 p.m.

18-D. Food Service Design: Keeping Residents Safe and Satisfied

What will food service design look like after the pandemic? A culinary expert, architect, and life plan community leader will share design strategies for back- and front-of-house food service environments, based on current food service trends and a stepped-up focus on food safety. Presenters will examine the latest food service trends, including a phase-out of self-service buffets, greater transparency on food sourcing, frequent health inspections, and consumer preferences for multiple food delivery options. Consider how you can take a collaborative approach to food service design that lets you achieve greater flow, function, and aesthetics while keeping residents safe and satisfied.

Brad Zimmerman
Co-Founder and Partner, Phoenix Performance Partners
41-F. How to Create an Inclusive Leadership Culture
Tuesday, October 26, 2021
3:00 - 4:00 p.m.

41-F. How to Create an Inclusive Leadership Culture

Will baby boomers make our service delivery system obsolete? How do we maintain financial sustainability with declining government funding? How do we create a more inclusive culture? CEOs don’t have to answer these and other big questions by themselves. This session will introduce you to “Distributed Authority,” a way to empower your organization’s leaders, down to the front line, to solve problems together. An organizational coach will identify the three ingredients of Authority Distribution and describe how to implement them, while two LeadingAge CEOs will discuss how they are striving to create an inclusive leadership culture in their organizations.